Perplexity’s Next Bet? An AI-Driven Browser Called Comet
Perplexity has raised over $500 million and is valued at $9 billion.
X Rolls Out AI-Generated Ads in Push to Win Advertisers Back
The company is betting on AI to help recover some of the millions it has lost in ad revenue since Elon Musk's 2022 acquisition of the platform.
AI-Powered, Consumer-Driven: Verizon’s Blueprint for the Future
Growth marketing leader Angie Klein on how the telecom giant is redefining consumer engagement and implementing AI.
How Nivea Is Using AI to Measure Creative Effectiveness
The brand partners with measurement platform CreativeX to optimize social assets based on creative data.
AI Platform Groq Hires Chelsey Susin Kantor as CMO
AI chip startup Groq has hired Chelsey Susin Kantor as its chief marketing officer (CMO), ADWEEK can exclusively share. A self-proclaimed “math and science kid-turned-marketer,†Kantor has spent her career [...]
Google Is Giving Buyers Thousands In Ad Credits to Spend On AI-Powered Demand Gen
Two of those sources were offered ad credits recently, with one offered $20,000-worth of free ad spend in credits to test Demand Gen over two months.
AI-Powered Content Provider ITG Expands to US
Inspired Thinking Group (ITG), which offers an AI-powered content generation platform for brands, has expanded to the U.S. with the acquisition of PureRed. Terms of the deal were not disclosed. [...]
How Hilton Is Turning Fandom Into First-Class Stays
CMO Mark Weinstein on finding the sweet spot between efficiency and connection when using AI.
Elon Musk Reportedly Bid $97.4 Billion to Take Over OpenAI — and Sam Altman Just Rejected It
OpenAI's CEO jokingly offers to buy “Twitter†instead.
AI Takes the Spotlight During Super Bowl 59—and People Aren’t Mad About It
Brands found a way to make the technology palatable.
Creatives React: OpenAI’s Super Bowl Ad Dumbs Down AI for Average Joes
OpenAI's Super Bowl 59 ad touts ChatGPT as the next major leap in human innovation
Salesforce’s Super Bowl 59 Ad Sees Matthew McConaughey Turn a Travel Nightmare Into an AI Win
Matthew McConaughey navigates a chaotic travel scenario in Salesforce's Super Bowl 59 ad, showing how AI can save the day.
Super Bowl Instant Replay: You Don’t Need Salesforce AI for the Weather, McConaughey
Salesforce's Super Bowl 59 ad pitches an AI agent that understands your preferences and aims to make life a little easier.
OpenAI Enters Super Bowl 59 With a Bold AI Pitch
OpenAI's Super Bowl 59 ad touts ChatGPT as the next major leap in human innovation.
Super Bowl Instant Replay: Meta’s Smart Glasses Are Cool—Until You Realize They Can Secretly Record You
Meta's Super Bowl ad might just be the first step in the company’s bid to create its own voice command culture.