The Next Generation of Cross-Media Measurement Is Here
The future of reliable cross-media insights hinges on the use of data clean rooms.
2025 Working Mothers of the Year
Each year, She Runs It honors extraordinary mothers, celebrating their achievements in business, their leadership at home, and their impact in the community.
Last Night’s Ads Prove That Conventional Wisdom Is No Match for Cold, Hard Data
Buzzy new AI products failed to move the needle while some of Hollywood’s biggest stars were outperformed by a new class of creator-economy influencers.
Drive Big Game Ad Success With the Three Fs Framework
A consumer-centric, data-driven approach can help brands win the long game with consumers.
Thinking About Launching a New Product During the Big Game?
For marketers with a new product to promote, few media destinations are as appetizing as the Big Game.
3 Ways to Protect Your Marketing Budget in 2025
To survive and thrive this year marketing leaders need to demonstrate that their team is a revenue driver, not a cost center.
5 Disruptors Coming for Health Marketing in 2025
The rapid pace of disruption continues to redefine healthcare marketing, with 2025 poised to bring even greater shifts.
How to Win With Influencer Marketing in a Year of Big Change and Endless Options
For the first time, influencer marketing spending growth in the U.S. will outpace both digital and social network spending growth this year.
Marketers, Stop Overlooking the Data That Drives Real Results
If marketers want stronger campaign performance, they need to put spend and location data to use.
Amazon Ads Experts Answer Your Most Pressing Retail Media Questions
To help marketers navigate the challenges of retail media, a panel of Amazon Ads experts have practical insights to share.