Retail Media Networks
Walmart Takes a Page From Amazon’s Playbook to Sell More Ads
The retailer is opening up a new API for display ads.
Digital Evolution and Omnichannel Success With Monster Energy
Retail and ecommerce lead Ben Galvin on how the fundamentals of CPG have changed.
Kevin Hart Edits Instagram Captions to Better Disclose Sponsored Posts
Ads for JPMorgan Chase and Fabletics were modified.
Walmart’s Ad Business Is a Bright Spot Amid an Expected Slowdown in Sales
The retailer’s ad revenue grew 27% year-over-year.
Poppi vs. Olipop: Influencer Marketers Break Down the Healthier Soda Brands’ Strategies
The brands are in a social media scuffle.
Inside Barry’s Community-First Approach and How It Organically Forms Brand Partnerships
5 questions with CMO Jackie Lamping.
Dick’s Sporting Goods Is Putting Creators at the Front of Its Social Campaigns
The program also offers mentorship from professional athletes including NCAA Basketball stars.
Unpacking the Future of Retail vs. National Media With Wella and Reckitt
Navigating media budget allocation, performance measurement, and strategic alignment.
Shopify Removes Ye’s Yeezy Store Following Swastika T-Shirt and Regional Super Bowl Ad
Yeezy.com, Ye's ecommerce website powered by Shopify, has been taken offline after the disgraced rapper reportedly swapped out his entire inventory for one item on Feb. 10.
Super Bowl Instant Replay: Poppi Taps Influencers to Ease That Sugary Soda Guilt
The brand used the Big Game to position itself as a healthier alternative.
Super Bowl Instant Replay: Fetch’s Super Bowl Ad Is an Unoriginal Stunt
The sweepstakes requires lots of hoops.
Rewards App Fetch’s Super Bowl 59 Ad Is a $1.2 Million Giveaway
Viewers can scan a QR code to try their luck.
Creatives React: The Cases For and Against Nerds’ Colorful Super Bowl Ad With Shaboozey
Unique and colorful, or just cheesy?
Super Bowl Instant Replay: Nerds Pays Homage to New Orleans With Shaboozey
Like New Orleans, the ad is colorful and celebrates unity
Super Bowl Instant Replay: Nate Bargatze Is Funny. His DoorDash Super Bowl Ad Is Not
DoorDash's fourth Super Bowl ad stars Nate Bargatze, a comedian known for his clean, relatable humor. But not much about the delivery app's ad is relatable.
