Special’s Amy Ferguson Wants To Make ‘Responsibly Unhinged’ Advertising
ADWEEK speaks to Amy Ferguson about her creative ambitions and leadership style as Special’s first New York CCO.
This PSA’s Puppet Exposes the Manosphere’s Growing Influence
A young, isolated boy finds someone who pumps him up and encourages him to assert himself, to the point of starting fights at school and harassing female classmates.The impressionable grade-schooler [...]
The Super Bowl 59 Ads Creatives are Talking About at the Watercooler
ADWEEK asked creative leaders to weigh in on their favorite ads.
Scientology Returns to the Super Bowl With its 13th Regional Ad
The Church of Scientology produces its own ads, airing them regionally for 13 consecutive Super Bowl games.
Feeling Old Yet? Some of the References in 2025’s Super Bowl Ads Harken Back Decades
Nostalgia has been shown to increase customer engagement.
Super Bowl Instant Replay: Booking.com Has the Muppets, but Lacks Creativity
Ms. Piggy stuns as a high-maintenance guest in Booking.com's Super Bowl ad.
Super Bowl Instant Replay: You Don’t Need Salesforce AI for the Weather, McConaughey
Salesforce's Super Bowl 59 ad pitches an AI agent that understands your preferences and aims to make life a little easier.
Creatives React: DoorDash’s Super Bowl Ad Is ‘Beautifully-Executed,’ but Will It Break Through the Noise?
Comedian Nate Bargatze's self-deprecating humor works here, experts say.
Angel Soft’s Unconventional Super Bowl Spot Speaks Marketing’s Forbidden Phrase: Don’t Watch This
Heed the call of nature, football fans. You've got 20 seconds.
Super Bowl Instant Replay: Tom Brady Is a Duracell-Powered Cyborg In Unimaginative Prank Ad
A prank commercial, when done well, can be a fantastic way of capturing audiences’ attention.
Duracell Powers a Battery-Operated Tom Brady During Super Bowl Debut
Kevin Burkhardt eyes a malfunctioning Tom Brady, who has shut down after being given the wrong batteries.
Creatives React: ‘He Gets Us’ Brings a Heartfelt Ad to Super Bowl 2025
ADWEEK asked creatives to weigh in on the ad and share what works and doesn’t. Here’s what they said.
Super Bowl Instant Replay: ‘He Gets Us’ Drops Foot Washing References, Goes Bland for Super Bowl 2025
THE AD: Foot fetishists, stand down—foot washing is out for 2025.After causing a stir on social media last year with a spot that depicted people engaging in foot washing—a common [...]
Super Bowl Instant Replay: Sorry Folks, Celebrities Probably Don’t Pay Their Taxes This Way
Issa Rae is fabulous—but can ordinary taxpayers buy into this scenario?
Super Bowl Instant Reply: Squarespace Taps Into Our Love of All Things Irish
Barry Keoghan has charisma, and that’s multiplied when you add in an animal.
Super Bowl Instant Replay: Meta’s Smart Glasses Are Cool—Until You Realize They Can Secretly Record You
Meta's Super Bowl ad might just be the first step in the company’s bid to create its own voice command culture.