Update Feb. 26, 4:06 pm ET: AppLovin CEO Adam Foroughi has issued a response to various short seller reports, writing: “It’s disappointing that a few nefarious short-sellers are making false […]
DailyMail+ includes an 80% reduction in ads, but the publisher has no plans of being a primarily paywalled site.
Perplexity has raised over $500 million and is valued at $9 billion.
Horizon Media is all in on green media. Starting May 2024, the agency shifted all of the programmatic campaigns that were running through Equativ-owned Sharethrough to the supply-side platform’s green [...]
EkÅ has submitted the details of this research with the European Commission.
The company is betting on AI to help recover some of the millions it has lost in ad revenue since Elon Musk's 2022 acquisition of the platform.
Performance and measurement are taking precedence for the first time in years, report shows.
Amazon will update its DSP to include new page-level reporting through its Traffic Events API.
TikTok head of operations and trust and safety Adam Presser sent a memo to the company’s staff Thursday alerting them to layoffs in the trust and safety unit as part [...]
The valuation is the price Musk paid for then-Twitter in 2022.
The company’s AI advertising advancements and foray into ecommerce are generating investor optimism.
Two of those sources were offered ad credits recently, with one offered $20,000-worth of free ad spend in credits to test Demand Gen over two months.
The entertainment publisher The Ankler will debut a new, two-day track of programming at NAB Show.
Certification groups are under fire for failing to uphold brand safety standards after a bombshell report found that certified vendors were placed ads on a known child sexual abuse material [...]
The sports-culture publisher OffBall is partnering with WhatsApp to help the messaging platform debut a new product feature.
TikTok is back on both the Apple App Store and Google Play as of Thursday evening.
