Content Strategy

Complex Launches Complex Shop, Eyeing $100 Million in Commerce Revenue

Following its acquisition by Ntwrk, the digital media company has prioritized retail

Shopping bag with Complex logo on it
Complex launched Complex Shop on Wednesday, an on-site shopping platform that will enable the publisher to capture valuable consumer data.Complex
Headshot of Mark Stenberg
By Mark Stenberg

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The music and streetwear publisher Complex launched a curated shopping platform called Complex Shop on Wednesday, part of a broader bid from the media company to expand its burgeoning commerce business.

The platform will live both as a distinct hub on the Complex website and integrate into editorial content, according to chief executive officer Aaron Levant. 

The proprietary content management system will enable consumers to purchase items without leaving the Complex website, providing the publisher with valuable shopping data that it will use to create more robust profiles of its audience.

“The goal is to be a Spotify-esque experience for commerce,” Levant said.

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Headshot of Mark Stenberg

Mark Stenberg

Mark Stenberg is Adweek's senior media reporter.

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