The Gulf Between Design and Engineering
I believe the way most organizations produce digital products is fundamentally broken. The elephant in the room is a dated understanding of the role of both design and engineering, which in turn shapes how organizations hire, manage, and produce digital things. These companies invest billions of dollars building teams, processes, and tools on top of an immature discipline and an outdated waterfall model that ends up being detrimental to productivity, team happiness, and ultimately, the resulting experiences we bring to life.