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Born out of desperate necessity to stop embarrassing ourselves in front of our clients, the story of how Basecamp was born is likely your story, too. Hey thereâ Iâm Jason Fried, one of the co-founders here. Iâve been running 37signals â the business that makes Basecamp â for 23 years. People often ask me why we built Basecamp. Theyâve never seen anything like it before, so theyâre curious where th
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