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Born out of desperate necessity to stop embarrassing ourselves in front of our clients, the story of how Basecamp was born is likely your story, too. Hey there â Iâm Jason Fried, one of the co-founders here. Iâve been running 37signals â the business that makes Basecamp â for 23 years. People often ask me why we built Basecamp. Theyâve never seen anything like it before, so theyâre curious where t
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