10 New Google Analytics Features You Need to Start Using
Dashboards got a much needed overhaul in the new GA. Users can now create up to 20 personalized dashboards, developing widgets and formats that make the most sense for them or their company. For instance, each company department could develop its own distinct dashboard to quickly access site performance statistics that relate to department goals. Keep in mind: Dashboards can only be shared by user
5 Ways Facebook's New Features Will Fuel Social Shopping
Custom Open Graph gestures will bring a new level of relevance to the Facebook shopping experience. By enabling new buttons such as “Want,†“Own†and “Love,†shoppers will be able to express themselves more specifically around a particular product. Consequently, News Feed stories can also be customized to generate phrases such as “Jim reviewed†or “Jane loved†a particular product. These types of
7 Best Practices for Improving Your Website's Usability
2. Use Headings to Break Up Long Articles A usability study described in an article by web content management expert Gerry McGovern led him to the conclusion that Internet readers inspect webpages in blocks and sections, or what he calls "block reading." That is, when we look at a webpage, we tend to see it not as a whole, but rather as compartmentalized chunks of information. We tend to read in b
8 Best Practices for Deploying a Top-Ranked Mobile App
Developing a mobile app is the easy part. Getting that app noticed is difficult. And getting the app to go viral is like winning the lottery. Yet many developers get millions of downloads time after time. How? It's all about app store SEO, and some developers have mastered it. Here are a few tips and tricks of the trade to help get your app to the top of heap. Time Is of the Essence The first two
3 Tips for Building a Web App That Can Scale
Lew Cirne is founder and CEO of New Relic, the leading SaaS-based web application performance management company supporting 10,000 customers including companies from Comcast to Zynga. Twitter generates about eight terabytes of data a day. That’s a hell of a lot of data for one application. Some SaaS companies might look at that number and think that they’ll never need to handle that much data, or
HOW TO: Gamify Your Marketing
The scale of the audience accessible through gaming is simply staggering. In terms of potential reach, it rivals television as a medium. Yet, according to Forrester, 84% of marketers have no plans to use games in their marketing efforts. Is this a giant missed opportunity just waiting to be seized? Or is the notion of “gamification†just one more chance for marketers to fall prey to Shiny Object S
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