[B! performance][marketing] uchiuchiyamaã®ãƒ–ãƒƒã‚¯ãƒžãƒ¼ã‚¯

uchiuchiyama id:uchiuchiyama

performanceã¨marketingã«é–¢ã™ã‚‹uchiuchiyamaã®ãƒ–ãƒƒã‚¯ãƒžãƒ¼ã‚¯ (12)

${{author_name}}$

{{{comment_expanded}}}

{{label}}

{{#is_bookmark}}ãƒªã‚¹ãƒˆ{{/is_bookmark}}{{^is_bookmark}}ãƒªãƒ³ã‚¯{{/is_bookmark}}

${{author_name}}$
{{author_name}}{{created}}
{{ #comment }}{{ comment }}{{ /comment }}
- {{ label }}

${{author_name}}$

{{{comment_expanded}}}

{{label}}

{{#is_bookmark}}ãƒªã‚¹ãƒˆ{{/is_bookmark}}{{^is_bookmark}}ãƒªãƒ³ã‚¯{{/is_bookmark}}

ãƒ‡ãƒ¼ã‚¿ãƒ•ã‚£ãƒ¼ãƒ‰åºƒå‘Šã®æ™‚ä»£ã®å¹•é–‹ã‘ã€æ¤œç´¢é€£å‹•åž‹åºƒå‘Šã®ã‚ãƒ¼ãƒ¯ãƒ¼ãƒ‰ãƒ¬ã‚¹åŒ–ã¨ãã®æœªæ¥ï¼šã‚¢ãƒŠã‚°ãƒ©ãƒ æ ªå¼ä¼šç¤¾ ç”°ä¸åºƒæ¨¹ã•ã‚“ç‰¹åˆ¥å¯„ç¨¿
ãƒ‡ãƒ¼ã‚¿ãƒ•ã‚£ãƒ¼ãƒ‰åºƒå‘Šåˆ©ç”¨ã®æ½®æµãŒæ—¥æœ¬ã§ã‚‚æœ¬æ ¼çš„ã« ãƒ‡ãƒ¼ã‚¿ãƒ•ã‚£ãƒ¼ãƒ‰åºƒå‘Šã§æœ€ã‚‚æ³¢ã«ä¹—ã£ã¦ã„ã‚‹ã§ã‚ã‚ã†criteoç¤¾ã€ãã®criteoç¤¾ã‹ã‚‰2015å¹´ã®5æœˆã«ç™ºè¡¨ã•ã‚ŒãŸ2015å¹´ç¬¬1å››åŠæœŸã®æ±ºç®—ã‚’è¦‹ã¦ã¿ã¾ã™ã¨ã€2015å¹´ã®ç¬¬1å››åŠæœŸã«ãŠã„ã¦ã€å…¨ä½“ã®å®Ÿè³ªå£²ä¸Šé«˜ã¯æ˜¨å¯¾æ¯”ã§55%å¢—ã€æ—¥æœ¬ã‚’å«ã‚€ã‚¢ã‚¸ã‚¢ãƒ»ãƒ‘ã‚·ãƒ•ã‚£ãƒƒã‚¯åœã§ã¯60.9%å¢—ã¨å¤§ããä¼¸ã³ã¦ã„ã¾ã™ã€‚ ã¡ãªã¿ã«ã€criteo ã®æ—¥æœ¬ã«ãŠã‘ã‚‹ãƒˆãƒ©ãƒ³ã‚¶ã‚¯ã‚·ãƒ§ãƒ³ã®ã†ã¡50%ä»¥ä¸Šã¯ãƒ¢ãƒã‚¤ãƒ«ã‹ã‚‰ã®ãƒˆãƒ©ãƒ³ã‚¶ã‚¯ã‚·ãƒ§ãƒ³ãŒå ã‚ã¦ãŠã‚Šã¾ã—ã¦ã€2015å¹´3æœˆã«å°Žå…¥ã•ã‚ŒãŸPCã¨ãƒ¢ãƒã‚¤ãƒ«ã®ãƒžãƒ«ãƒã‚¹ã‚¯ãƒªãƒ¼ãƒ³å¯¾å¿œãŒå§‹ã¾ã£ãŸã“ã¨ã§ã€criteoç¤¾ã®å£²ä¸Šã¯ã•ã‚‰ã«ä¼¸ã³ã‚‹ã“ã¨ã«ãªã‚‹ã‹ã¨æ€ã„ã¾ã™ã€‚åŒã˜ç†ç”±ã§ã€criteoç¤¾ãŒã‚¯ãƒ©ã‚¤ã‚¢ãƒ³ãƒˆã®ç²å¾—ã‚‚ã—ã‚„ã™ããªã£ãŸã“ã¨ã‚‚å°‘ãªã‹ã‚‰ãšå½±éŸ¿ã—ã¦ãã‚‹ã®ã§ã¯ãªã„ã§ã—ã‚‡ã†ã‹ã€‚ criteoã¨ã„ãˆã°ã€å°å£²æ¥ç•Œã«ãŠã‘ã‚‹ãƒ‘ãƒ¼ã‚½ãƒŠãƒ©ã‚¤ã‚ºãƒªã‚¿ãƒ¼ã‚²ãƒ†ã‚£ãƒ³ã‚°ã®ã‚¤ãƒ¡ãƒ¼ã‚¸ãŒå¼·ã„
uchiuchiyama 2015/06/08
marketing

ad

interview

performance
ãƒªãƒ³ã‚¯
ãƒžãƒ¼ã‚±ãƒ†ã‚£ãƒ³ã‚°çµ„ç¹”ã®ãƒ‡ã‚¸ã‚¿ãƒ«ãƒˆãƒ©ãƒ³ã‚¹ãƒ•ã‚©ãƒ¼ãƒ¡ãƒ¼ã‚·ãƒ§ãƒ³ | FICCãƒŠãƒ¬ãƒƒã‚¸ãƒ–ãƒã‚° | FICC
æ—¥æœ¬ä¼æ¥ã®å¤§åŠã¯ã€ä¾ç„¶ã¨ã—ã¦ãƒ‡ã‚¸ã‚¿ãƒ«ãƒžãƒ¼ã‚±ãƒ†ã‚£ãƒ³ã‚°ã«å¯¾å¿œã§ãã‚‹ãƒãƒ¼ãƒ ã‚’æŒã£ã¦ã„ã¾ã›ã‚“ã€‚ã‚¢ãƒ‰ãƒ“ã®èª¿æŸ»ã«ã‚ˆã‚Œã°ã€ãƒ‡ã‚¸ã‚¿ãƒ«ãƒžãƒ¼ã‚±ãƒ†ã‚£ãƒ³ã‚°ã®ROIã‚’ç†è§£ã—ã¦ã„ãªã„æ—¥æœ¬ã®çµŒå–¶è€…ã¯63%ã¾ã§ã«ä¸Šã‚Šã€ã‚¢ã‚¸ã‚¢å¤ªå¹³æ´‹åœ°åŸŸã®ä¸ã§æœ€ä½Žæ°´æº–ã®ç†è§£åº¦ã§ã‚ã‚‹ã“ã¨ãŒã‚ã‹ã‚Šã¾ã™ã€‚æ¶ˆè²»è€…ã®ãƒ‡ã‚¸ã‚¿ãƒ«ãªãƒ¡ãƒ‡ã‚£ã‚¢æŽ¥è§¦ã¯4å‰²ã‚’è¶…ãˆã¦ã„ã‚‹ã«ã‚‚é–¢ã‚ã‚‰ãšã€æ—¥æœ¬ã®ã‚¤ãƒ³ã‚¿ãƒ¼ãƒãƒƒãƒˆåºƒå‘Šè²»ã¯æœªã 10%å°ã‚’æŽ¨ç§»ã—ã¦ã„ã¾ã™ã€‚ã“ã®ã¾ã¾ã€ä¼æ¥ãŒãƒ‡ã‚¸ã‚¿ãƒ«ã¸ã®æŠ•è³‡ã‚’æ€ ã£ã¦ã„ã¦ã¯ã€æ¶ˆè²»è€…ã«å¯¾ã™ã‚‹å¾Œã‚Œã‚’å–ã‚Šæˆ»ã›ãªããªã£ã¦ã—ã¾ã„ã¾ã™ã€‚ å¸‚å ´ã®å¤‰åŒ–ã«æŸ”è»Ÿã«å¯¾å¿œã—ã€ãƒ‡ã‚¸ã‚¿ãƒ«ãªã‚¿ãƒƒãƒãƒã‚¤ãƒ³ãƒˆã‚’ä½¿ã„ã“ãªã™ãŸã‚ã«ã¯ã€å¸¸ã«æœ€æ–°ã®å°‚é–€çŸ¥è˜ãŒå¿…è¦ã«ãªã‚Šã¾ã™ã€‚æ—¢å˜ã®ãƒãƒ¼ãƒ ã‚„ã€ã‚¨ãƒ¼ã‚¸ã‚§ãƒ³ã‚·ãƒ¼ã®ä½“åˆ¶ã ã‘ã§ã¯ä¸ååˆ†ã§ã™ã€‚å°†æ¥çš„ã«ãƒ–ãƒ©ãƒ³ãƒ‰ã®ç«¶äº‰åŠ›ã‚’ç¶æŒã™ã‚‹ãŸã‚ã«ã¯ã€ç†æƒ³ã®é¡§å®¢ä½“é¨“ã«åŸºã¥ãçµ„ç¹”æ§‹é€ ã€ãƒžãƒã‚¸ãƒ¡ãƒ³ãƒˆå±¤ã®ç†è§£ã¨ã‚µãƒãƒ¼ãƒˆã€ãã—ã¦ãƒªã‚¿ãƒ¼ãƒ³ã‚’å¾—ã‚‹ãŸã‚ã«ååˆ†ãªäºˆç®—ã‚’ç¢ºä¿ã—ã€ãƒžãƒ¼ã‚±ãƒ†ã‚£ãƒ³ã‚°
uchiuchiyama 2015/03/14
marketing

business

management

performance

communication

measurement
ãƒªãƒ³ã‚¯
ã€Œæµ·è»ã€ã€ã„ã‚„ã€Œæµ·è³Šã€ï¼Ÿãã‚Œã¨ã‚‚ã€Œãƒžãƒ•ã‚£ã‚¢ã€ï¼Ÿãƒžãƒ¼ã‚±ãƒ†ã‚£ãƒ³ã‚°ã«ãŠã‘ã‚‹ãƒãƒ¼ãƒ ä½œã‚Šã®ç¾Žå¦
ã€å‰å›žã®ã‚³ãƒ©ãƒ ã€‘ã€Œãƒžã‚¹ãƒžãƒ¼ã‚±ãƒ†ã‚£ãƒ³ã‚°ã®å¸¸è˜ã¯é€šã˜ãªã„ï¼Ÿãƒ‡ã‚¸ã‚¿ãƒ«ãŒãƒžãƒ¼ã‚±ãƒ†ã‚£ãƒ³ã‚°ã‚’å¤‰ãˆã¦ã„ãã€ã¯ã“ã¡ã‚‰ æµ·è³Šã®æ——ã‚’æŽ²ã’ãŸã‚¸ãƒ§ãƒ–ã‚º çµ„ç¹”ã«é–¢ã™ã‚‹è€ƒãˆæ–¹ã«ã¤ã„ã¦ã¯ã€ã•ã¾ã–ã¾ãªè°è«–ãŒã‚ã‚Šã¾ã™ã€‚ æœ‰åãªã‚‚ã®ã¯ã¾ãšè¦æ¨¡ã«ã¤ã„ã¦ã§ã™ã€‚ è»éšŠã®çµ„ç¹”ã¯ã€å°‘äººæ•°ã®ã‚°ãƒ«ãƒ¼ãƒ—å˜ä½ã‹ã‚‰å§‹ã¾ã‚Šã€ä¸‹å£«å®˜ä¸€äººãŒå‘½ä»¤ã§ãã‚‹äººæ•°ã¯150äººã‚’è¶…ãˆãªã„ã‚ˆã†ã«ãªã£ã¦ã„ã¾ã™ã€‚ãŠäº’ã„ã®é¡”ã¨åå‰ãŒä¸€è‡´ã—ã¦ã€å”æ¥ã§ãã‚‹è¦æ¨¡ã¨ã„ã†ã®ã¯150äººãŒé™ç•Œã¨ã„ã†ã®ã¯ã€ç›´è¦³çš„ã«ã‚ˆãç†è§£ã§ãã¾ã™ã€‚ ã¾ãŸã€è»éšŠçµ„ç¹”ã®ãƒ«ãƒ¼ãƒ«ã¯å‘½ä»¤ç³»çµ±ãŒå¸¸ã«ã²ã¨ã¤ã®ã‚«ã‚¹ã‚±ãƒ¼ãƒ‰å¼ã§ã€ä¸Šå®˜ã®æŒ‡ç¤ºã‚’å¿ å®Ÿã«å®Ÿè¡Œã™ã‚‹ã“ã¨ãŒæ±‚ã‚ã‚‰ã‚Œã¾ã™ã€‚ãã®ã‚ˆã†ãªçµ„ç¹”ã¯å½¹å‰²åˆ†æ‹…ã‚‚éšŽç´šã‚‚æ˜Žç¢ºãªã®ã§ä»®ã«ä¸Šå®˜ãŒã„ãªããªã£ã¦ã‚‚ã€éšŽç´šã«åŸºã¥ã„ã¦è‡ªå‹•çš„ã«ãƒªãƒ¼ãƒ€ãƒ¼ã‚·ãƒƒãƒ—ãŒç§»è¡Œã™ã‚‹ãªã©ã€çµ„ç¹”é‹å–¶ã‚‚ãƒ«ãƒ¼ãƒ«åŒ–ã•ã‚Œã¦ã„ã‚‹ã¨ã“ã‚ãŒç‰¹å¾´ã§ã™ã€‚ è»éšŠã‚’ãƒ™ãƒ¼ã‚¹ã«ã—ãŸçµ„ç¹”ã‚¹ã‚¿ã‚¤ãƒ«ã¯ã€ã„ã¾ã‚„ã¾ã£ãŸãæµè¡Œã‚Šã¾ã›ã‚“ãŒã€å»ºè¨æ¥ç•Œã‚„è£½é‰„ãªã©ã®
uchiuchiyama 2015/02/24
management

marketing

performance

operation
ãƒªãƒ³ã‚¯
ãƒ–ãƒã‚°ã®å®Œå…¨HTTPSåŒ–ã‚’å®Œäº†ã€HTTPã‹ã‚‰HTTPSã¸ã®ç§»è¡Œãƒ—ãƒã‚»ã‚¹ã‚’å…±æœ‰
[å¯¾è±¡: ä¸Šç´š] æ°—ä»˜ã„ã¦ã„ã‚‹äººã‚‚ã„ã‚‹ã‹ã¨æ€ã„ã¾ã™ãŒã€ã“ã®ãƒ–ãƒã‚°å…¨ä½“ã‚’HTTPSã«ã—ã¾ã—ãŸã€‚ ã“ã®è¨˜äº‹ã§ã¯ã€å‚™å¿˜éŒ²ã‚’å…¼ãã¦ã€å®Œå…¨HTTPSã¸ã®ç§»è¡Œã‚’æ¤œè¨Žã—ã¦ã„ã‚‹ã‚µã‚¤ãƒˆã®å‚è€ƒã«ãªã‚‹ã‚ˆã†ã«åƒ•ãŒå®Ÿè¡Œã—ã¦ããŸãƒ—ãƒã‚»ã‚¹ã‚’ã¾ã¨ã‚ã¾ã™ã€‚ å®Ÿè¡Œã—ãŸä¸»ãªä½œæ¥ã¯æ¬¡ã®ã¨ãŠã‚Šã§ã™ã€‚ ã‚µãƒ¼ãƒãƒ¼è¨¼æ˜Žæ›¸ã®å–å¾— HTTPSã¸ã®ãƒªãƒ€ã‚¤ãƒ¬ã‚¯ãƒˆ å†…éƒ¨ãƒªãƒ³ã‚¯ã®ä¿®æ£ å„ç¨®ãƒ„ãƒ¼ãƒ«ãƒ»ãƒ‘ãƒ¼ãƒ„ã®HTTPSå‹•ä½œç¢ºèª ã™ã¹ã¦ã®ã‚³ãƒ³ãƒ†ãƒ³ãƒ„ãŒHTTPSã§ãƒ€ã‚¦ãƒ³ãƒãƒ¼ãƒ‰ã•ã‚Œã¦ã„ã‚‹ã‹ã‚’ç¢ºèª WordPressã®è¨å®šå¤‰æ›´ rel=â€canonicalâ€ã®æ›´æ–° ã‚¦ã‚§ãƒ–ãƒžã‚¹ã‚¿ãƒ¼ãƒ„ãƒ¼ãƒ«ã¸ã®ç™»éŒ² ã‚µã‚¤ãƒˆãƒžãƒƒãƒ—ã®æ›´æ–° ã‚½ãƒ¼ã‚·ãƒ£ãƒ«ã‚·ã‚§ã‚¢ã®å¼•ãç¶™ãŽ HSTSã®è¨å®š å¤–éƒ¨ãƒªãƒ³ã‚¯ã®æ›´æ–° é«˜é€ŸåŒ– é †ã«èª¬æ˜Žã—ã¾ã™ã€‚ 1. ã‚µãƒ¼ãƒãƒ¼è¨¼æ˜Žæ›¸ã®å–å¾— ã‚µãƒ¼ãƒãƒ¼è¨¼æ˜Žæ›¸ã‚’ã¾ãšå–å¾—ã—ã¾ã™ã€‚ æ‰‹é †ã¯åˆ©ç”¨ã—ã¦ã„ã‚‹ã‚µãƒ¼ãƒãƒ¼ä¼šç¤¾ã«ã‚ˆã£ã¦å¤‰ã‚ã£ã¦ãã¾ã™ã€‚ è©³ã—ãã¯ãŠä½¿ã„ã®ã‚µãƒ¼ãƒãƒ¼ä¼šç¤¾ã®ãƒ˜ãƒ«ãƒ—ã‚’å‚ç…§ã—
uchiuchiyama 2015/01/14
development

marketing

google

tutorial

search

seo

wordpress

performance
ãƒªãƒ³ã‚¯
ã‚¿ã‚°ãƒžãƒã‚¸ãƒ¡ãƒ³ãƒˆã«ã¯æ°—ã‚’ã¤ã‘ã‚ˆã†ã€‚ â€“ Digital Marketing Blog
ã‚¿ã‚°ãƒžãƒã‚¸ãƒ¡ãƒ³ãƒˆã«ã¯æ°—ã‚’ã¤ã‘ã¾ã—ã‚‡ã†ã€‚ä¸‹æ‰‹æ‰“ã¤ã¨ç”»é¢ãŒãƒ›ãƒ¯ã‚¤ãƒˆã‚¢ã‚¦ãƒˆã—ã¾ã™ã‚ˆã€‚ ã¨ã„ã†ãŠè©±ã‚’æ›¸ã“ã†ã¨æ€ã„ã¾ã™ã€‚ ã‚¿ã‚°ãƒžãƒã‚¸ãƒ¡ãƒ³ãƒˆã§é…ä¿¡ã™ã‚‹ã‚‚ã®ã¨ã—ã¦ã¯ã€ã‚„ã¯ã‚Šåºƒå‘Šã‚¿ã‚°ãŒä¸»ã ã£ãŸã‚‚ã®ã«ãªã‚‹ã‹ã¨æ€ã„ã¾ã™ã€‚ãƒªã‚¿ã‚²ã‚¿ã‚°ãªã‚Šã‚³ãƒ³ãƒãƒ¼ã‚¸ãƒ§ãƒ³ã‚¿ã‚°ãªã‚Šã€‚ãƒªã‚¹ãƒ†ã‚£ãƒ³ã‚°ã‚‚ã‚ã‚Œã°DSPã‚‚ã‚ã‚Œã°Ad Networkã‚‚ã‚ã‚Šã€ã¨ã„ã†å…·åˆã§å¤šç¨®å¤šæ§˜ã§ã™ã€‚ ã§ã€ã‚¿ã‚°ãƒžãƒã‚¸ãƒ¡ãƒ³ãƒˆãƒ„ãƒ¼ãƒ«ã‚’ä½¿ã†ãƒ¡ãƒªãƒƒãƒˆã¨ã—ã¦ã¯ã€ãã†ã„ã£ãŸå¤šå½©ãªã‚¿ã‚°ç¾¤ã‚’ä¸€å…ƒç®¡ç†ã§ãã‚‹ä¾¿åˆ©ã•ãŒã‚ã‚‹ã¨æ€ã„ã¾ã™ã€‚ã¾ãŸã€åˆ¶ä½œä¼šç¤¾ã‚„ã‚·ã‚¹ãƒ†ãƒ éƒ¨é–€ã¸ã®ä¾é ¼å·¥æ•°ã®å‰Šæ¸›ã‚„ã‚¿ã‚¤ãƒ ãƒ©ã‚°ã®ç¸®å°ã¨ã‹ã€ãƒšãƒ¼ã‚¸ã®è¡¨ç¤ºé«˜é€ŸåŒ–ã€ã¨ã„ã£ãŸã¨ã“ã‚ã‚‚å¤§ããªãƒ¡ãƒªãƒƒãƒˆã¨ã—ã¦æŒ™ã’ã‚‰ã‚Œã‚‹ã¨æ€ã„ã¾ã™ã€‚ ã•ã¦ã€æœ¬é¡Œã§ã™ã€‚ ãã®ã‚¿ã‚°ã€å®‰æ˜“ã«ã‚¿ã‚°ãƒžãƒã‚¸ãƒ¡ãƒ³ãƒˆãƒ„ãƒ¼ãƒ«ã«è¨ç½®ï¼†é…ä¿¡ã—ã¦ã€æœ¬å½“ã«å¤§ä¸ˆå¤«ã§ã™ã‹ï¼Ÿï¼Ÿ äº‹å®Ÿã‚’ç”³ã—ä¸Šã’ã¾ã™ã¨ã€éžåŒæœŸã§ã‚³ãƒ³ãƒ†ãƒŠã«è¨ç½®ã™ã‚‹ã¨ã€ä¸Šæ‰‹ãæ©Ÿèƒ½ã—ãªã„ã‚¿ã‚°ã¨ã„ã†ã®ãŒä¸–ã®ä¸ã«ã¯å¤šæ•°ã‚ã‚Šã¾ã™ã€‚ã¾ãŸã€
uchiuchiyama 2014/04/17
ãã‚ŒYahoo!ã‚¿ã‚°ãƒžãƒã‚¸ãƒ£ãƒ¼(YTM)ãªã‚‰ãƒ†ã‚¹ãƒˆæ¸ˆã¿ã‚¿ã‚°ãŒã‚«ã‚¿ãƒã‚°åŒ–ã•ã‚Œã¦ã„ã¦ãƒœã‚¿ãƒ³ä¸€ã¤ã§é¸ã¹ã‚‹ã‹ã‚‰æ°—ã«ã—ãªãã¦è‰¯ã„ã§ã™ã‚ˆï¼ˆå®£ä¼ï¼‰

marketing

ad

performance
ãƒªãƒ³ã‚¯
ãƒãƒƒãƒˆåºƒå‘Šã®è¨´æ±‚åŠ›ã‚’PVæ•°ã§ã¯ãªãæ³¨ç›®åº¦åˆã„ã§æ±ºã‚ã‚‹ã€ŒAttention Webã€ã¨ã„ã†è€ƒãˆæ–¹
By Tim Franklin Photography ã‚¤ãƒ³ã‚¿ãƒ¼ãƒãƒƒãƒˆåºƒå‘Šã§ã¯é–²è¦§è€…ãŒãã®ãƒšãƒ¼ã‚¸ã‚’ã‚¯ãƒªãƒƒã‚¯ã—ã¦é–‹ã„ãŸå›žæ•°ã§ã‚ã‚‹ã€Œé–²è¦§å›žæ•°(ãƒšãƒ¼ã‚¸ãƒ“ãƒ¥ãƒ¼ï¼šPV)ã€ã“ããŒåºƒå‘Šã®è¨´æ±‚åŠ›ã‚’æ¸¬ã‚‹ä¸Šã§é‡è¦ã§ã‚ã‚‹ã¨ã„ã†è€ƒãˆæ–¹ãŒæ”¯é…çš„ã§ã€åºƒå‘Šå‡ºç¨¿æ–™é‡‘ãŒPVã‚’åŸºæº–ã«æ±ºã‚ã‚‰ã‚Œã‚‹ã¨ã„ã†ã“ã¨ã‚‚å¤šã„ã‚‚ã®ã§ã™ã€‚ã—ã‹ã—ã€ãƒãƒƒãƒˆåºƒå‘Šã®åŠ¹æžœã¯PVã§ã¯ãªãã€Œã©ã‚Œã ã‘æ³¨è¦–ã•ã‚Œã‚‹ã‹ã€ã§æ±ºã¾ã‚‹ã¨ã™ã‚‹ã€ŒAttention Webã€ã¨ã„ã†è€ƒãˆæ–¹ãŒæ–°ãŸã«ææ¡ˆã•ã‚Œã¦ã„ã¾ã™ã€‚ Chartbeat CEO Tony Haile: What You Get Wrong about the Internet - TIME http://time.com/12933/what-you-think-you-know-about-the-web-is-wrong/ ã‚¿ã‚¤ãƒ èªŒãªã©ã‚’å«ã‚€4000ä»¥ä¸Šã®ãƒ¡ãƒ‡ã‚£ã‚¢ã«å¯¾ã—ã¦ãƒ‡ãƒ¼ã‚¿ã‚’æä¾›ã—ã¦ã„ã‚‹ãƒ‡ãƒ¼ã‚¿è§£æžãƒ»ã‚³ãƒ³ã‚µãƒ«
uchiuchiyama 2014/03/18
marketing

business

ad

research

introduction

analytics

performance
ãƒªãƒ³ã‚¯
100å„„å††ã‚’æŠ•è³‡ã—ã¦ãƒªã‚¯ãƒ«ãƒ¼ãƒˆãŒå¾—ãŸã‚¢ãƒ‰ãƒ†ã‚¯ãƒŽãƒã‚¸ãƒ¼æ´»ç”¨ã®ãƒŽã‚¦ãƒã‚¦ã¨è½ã¨ã—ç©´
ã€ŽMarkeZineã€ãŒä¸»å‚¬ã™ã‚‹ãƒžãƒ¼ã‚±ãƒ†ã‚£ãƒ³ã‚°ãƒ»ã‚¤ãƒ™ãƒ³ãƒˆã€ŽMarkeZine Dayã€ã€ŽMarkeZine Academyã€ã€ŽMarkeZine ãƒ—ãƒ¬ãƒŸã‚¢ãƒ ã‚»ãƒŸãƒŠãƒ¼ã€ã® æœ€æ–°æƒ…å ±ã‚’ã¯ã˜ã‚ã€æ§˜ã€…ãªã‚¤ãƒ™ãƒ³ãƒˆæƒ…å ±ã‚’ã¾ã¨ã‚ã¦ã”ç´¹ä»‹ã—ã¾ã™ã€‚ MarkeZine Day
uchiuchiyama 2013/05/14
ad

marketing

business

performance

recruit

interview
ãƒªãƒ³ã‚¯
ãƒ¤ãƒ•ãƒ¼ã¸ã®åºƒå‘ŠæŽ²è¼‰ã¨ãƒ“ãƒƒã‚°ãƒ‡ãƒ¼ã‚¿æ´»ç”¨ - Yahoo!ãƒžãƒ¼ã‚±ãƒ†ã‚£ãƒ³ã‚°ã‚½ãƒªãƒ¥ãƒ¼ã‚·ãƒ§ãƒ³
åŠ¹çŽ‡ã‚ˆãè¦‹è¾¼ã¿é¡§å®¢ã¸ã‚¢ãƒ—ãƒãƒ¼ãƒã—ã¦é›†å®¢åŠ›ã‚¢ãƒƒãƒ— ã‚ªãƒ³ãƒ©ã‚¤ãƒ³é‹ç”¨åž‹åºƒå‘Š æŽ²è¼‰é¢ï¼šYahoo! JAPANæ¤œç´¢çµæžœãƒ»ã‚³ãƒ³ãƒ†ãƒ³ãƒ„ãƒšãƒ¼ã‚¸ãªã© èª²é‡‘æ–¹æ³•ï¼šã‚¯ãƒªãƒƒã‚¯èª²é‡‘ï¼ˆä¸€éƒ¨ãƒ“ãƒ¥ãƒ¼èª²é‡‘ï¼‰
uchiuchiyama 2013/04/26
marketing

webservice

ad

apps

performance

yahoo

analytics
ãƒªãƒ³ã‚¯
ã‚°ãƒªãƒ¼ã‚¢ãƒ‰ãƒã‚¿ã‚¤ã‚¸ãƒ³ã‚°ã€ã‚¹ãƒžãƒ¼ãƒˆãƒ•ã‚©ãƒ³å‘ã‘åºƒå‘ŠåŠ¹æžœè¨ˆæ¸¬ãƒ„ãƒ¼ãƒ«ã€ŒAD-Xã€ã‚’æä¾›é–‹å§‹
ã‚°ãƒªãƒ¼ã‚¢ãƒ‰ãƒã‚¿ã‚¤ã‚¸ãƒ³ã‚°ã€ã‚¹ãƒžãƒ¼ãƒˆãƒ•ã‚©ãƒ³å‘ã‘åºƒå‘ŠåŠ¹æžœè¨ˆæ¸¬ãƒ„ãƒ¼ãƒ«ã€ŒAD-Xã€ã‚’æä¾›é–‹å§‹ ã‚¢ãƒ—ãƒªã‚±ãƒ¼ã‚·ãƒ§ãƒ³ã®ãƒ—ãƒãƒ¢ãƒ¼ã‚·ãƒ§ãƒ³åºƒå‘Šã‚’ã‚¿ã‚¤ãƒ ãƒªãƒ¼ã«æŠŠæ¡ ã‚°ãƒªãƒ¼æ ªå¼ä¼šç¤¾ï¼ˆæœ¬ç¤¾ï¼šæ±äº¬éƒ½æ¸¯åŒºã€ä»£è¡¨å–ç· å½¹ç¤¾é•·ï¼šç”°ä¸è‰¯å’Œã€ä»¥ä¸‹ã€Œã‚°ãƒªãƒ¼ã€ï¼‰ã®åä¼šç¤¾ã§ã‚ã‚‹ã€ã‚°ãƒªãƒ¼ã‚¢ãƒ‰ãƒã‚¿ã‚¤ã‚¸ãƒ³ã‚°æ ªå¼ä¼šç¤¾ï¼ˆæœ¬ç¤¾ï¼šæ±äº¬éƒ½æ¸¯åŒºã€ä»£è¡¨å–ç· å½¹ï¼šç• å±±å‹ä¸€ã€ä»¥ä¸‹ã€Œã‚°ãƒªãƒ¼ã‚¢ãƒ‰ãƒã‚¿ã‚¤ã‚¸ãƒ³ã‚°ã€ï¼‰ã¯ã€ã‚¤ã‚®ãƒªã‚¹ã®AD-Xï¼ˆæœ¬ç¤¾ï¼šè‹±å›½ãƒãƒ³ãƒ‰ãƒ³ã€æœ€é«˜åŸ·è¡Œè²¬ä»»è€…ï¼šDavid Philippsonã€ä»¥ä¸‹ã€ŒAD-Xç¤¾ã€ï¼‰ã¨æ¥å‹™ææºã—ã€AD-Xç¤¾ãŒæä¾›ã—ã¦ã„ã‚‹ã‚¹ãƒžãƒ¼ãƒˆãƒ•ã‚©ãƒ³å‘ã‘åºƒå‘Šå‡ºç¨¿åŠ¹æžœæ¸¬å®šãƒ„ãƒ¼ãƒ«ã€ŒAD-Xã€ã®æ—¥æœ¬ã§ã®æ£è¦è²©å£²ä»£ç†åº—ã¨ã—ã¦ã‚µãƒ¼ãƒ“ã‚¹ã®æä¾›ã‚’é–‹å§‹ã—ã¾ã—ãŸã€‚ ã€ŒAD-Xã€ã¯ã€ã‚¹ãƒžãƒ¼ãƒˆãƒ•ã‚©ãƒ³ã®å„ãƒ¡ãƒ‡ã‚£ã‚¢ã«æŽ²è¼‰ã•ã‚Œã¦ã„ã‚‹åºƒå‘Šã«å¯¾ã—ã¦ãƒ¦ãƒ¼ã‚¶ãƒ¼ã®ã‚¯ãƒªãƒƒã‚¯æ•°ã‚„ã‚¢ãƒ—ãƒªã‚±ãƒ¼ã‚·ãƒ§ãƒ³ã®ã‚¤ãƒ³ã‚¹ãƒˆãƒ¼ãƒ«æ•°ã ã‘ã§ã¯ãªãã€ã‚¤ãƒ³ã‚¹ãƒˆãƒ¼ãƒ«ã—ãŸå¾Œã®ä½¿ç”¨çŠ¶æ³ã‚„ãƒ—ãƒãƒ¢ãƒ¼ã‚·ãƒ§ãƒ³ã®åŠ¹æžœã‚’è©³ã—ãæ¸¬
uchiuchiyama 2013/04/24
news

gree

ad

marketing

performance

analytics
ãƒªãƒ³ã‚¯
æœ€ä½Ž2ç§’ã€ç›®æŒ‡ã™ã¯1ç§’ä»¥å†…ã€‚ã‚¦ã‚§ãƒ–ã‚µã‚¤ãƒˆã‚’é«˜é€ŸåŒ–ã™ã‚‹ãŸã‚ã®TIPS at #SMX Advanced Seattle 2012
[å¯¾è±¡: ä¸Šç´š] ãƒšãƒ¼ã‚¸ã®è¡¨ç¤ºé€Ÿåº¦ãŒã€Googleã®ãƒ©ãƒ³ã‚ãƒ³ã‚°ã‚’æ±ºã‚ã‚‹æŒ‡æ¨™ã¨ã—ã¦æ—¥æœ¬ã‚’å«ã‚€ã‚¤ãƒ³ã‚¿ãƒ¼ãƒŠã‚·ãƒ§ãƒŠãƒ«ã§å°Žå…¥ã•ã‚Œã¦ã„ã‚‹ã“ã¨ãŒSMX Advanced Seattle 2012ã§åˆ¤æ˜Žã—ã¾ã—ãŸã€‚ ãã“ã§ä»Šæ—¥ã¯ã€ã‚¦ã‚§ãƒ–ãƒšãƒ¼ã‚¸ã®é«˜é€ŸåŒ–ã‚’å–ã‚Šæ‰±ã£ãŸã‚»ãƒƒã‚·ãƒ§ãƒ³ã‚’ãƒ¬ãƒãƒ¼ãƒˆã—ã¾ã™ã€‚ ã‚¹ãƒ”ãƒ¼ã‚«ãƒ¼ã¯ã€ECã‚µã‚¤ãƒˆã®REIã§SEOã«æºã‚ã‚‹Jonathon Colmanï¼ˆã‚¸ãƒ§ãƒŠã‚µãƒ³ãƒ»ã‚³ãƒ¼ãƒ«ãƒžãƒ³ï¼‰æ°ã§ã™ã€‚ ã‚¦ã‚§ãƒ–ã‚µã‚¤ãƒˆã®ãƒ‘ãƒ•ã‚©ãƒ¼ãƒžãƒ³ã‚¹æœ€é©åŒ– ã‚µã‚¤ãƒˆã‚’é«˜é€ŸåŒ–ã™ã‚‹ç†ç”± ã‚³ãƒ³ãƒãƒ¼ã‚¸ãƒ§ãƒ³çŽ‡ã®æœ€é©åŒ– ã‚«ã‚¹ã‚¿ãƒžãƒ¼ã‚¨ã‚¯ã‚¹ãƒšãƒªã‚¨ãƒ³ã‚¹ã¨ã‚«ã‚¹ã‚¿ãƒžãƒ¼æº€è¶³åº¦ã®å‘ä¸Š ç›´å¸°çŽ‡ã‚’ä¸‹ã’ã‚‹ã€‚ ç«¶äº‰çŽ‡ãŒéžå¸¸ã«æ¿€ã—ã„ã‚ãƒ¼ãƒ¯ãƒ¼ãƒ‰ã§ã‚ªãƒ¼ã‚¬ãƒ‹ãƒƒã‚¯ã‹ã‚‰ã®ãƒˆãƒ©ãƒ•ã‚£ãƒƒã‚¯ã‚’å¢—ã‚„ã™ã€‚ å…¨ä½“çš„ãªç«¶äº‰åŠ›ã‚’é«˜ã‚ã‚‹ã€‚ é‹ç”¨è²»ã‚’ç¯€ç´„ã™ã‚‹ã€‚ æ•°å—ã§è¦‹ã‚‹ãƒšãƒ¼ã‚¸ã‚¹ãƒ”ãƒ¼ãƒ‰ Googleã§ã¯ãƒšãƒ¼ã‚¸ã‚¹ãƒ”ãƒ¼ãƒ‰ãŒæ¤œç´¢ã®1%ã«å½±éŸ¿ã—ã¦ã„ã‚‹ã€‚ ãƒ¦ãƒ¼ã‚¶ãƒ¼ãŒãƒšãƒ¼ã‚¸è¡¨ç¤ºã«å¾…ã¦ã‚‹ã®ã¯2ç§’ã¾ã§ã€‚ 3ç§’ä»¥
uchiuchiyama 2012/06/15
development

business

marketing

research

performance
ãƒªãƒ³ã‚¯
Google Analytics SDK for Android v1 (Legacy) Â |Â Analytics for Android v1 (Legacy) Â |Â Google for Developers
Google Analytics SDK for Android v1 (Legacy) Stay organized with collections Save and categorize content based on your preferences. The Google Analytics for Mobile Apps SDK for Android makes it easy to implement Google Analytics in an Android-based applications. This document describes how to integrate the SDK with your apps. SDK Overview This SDK uses a tracking model that is designed to track us
uchiuchiyama 2012/06/14
Androidã‚¢ãƒ—ãƒªã®DLæˆæžœè¨ˆæ¸¬ãƒ»ã‚¢ã‚¯ã‚»ã‚¹è§£æžã®ãŸã‚ã®URLç”Ÿæˆãƒšãƒ¼ã‚¸

google

android

marketing

ad

performance

analytics
ãƒªãƒ³ã‚¯
Big Data in Real-Time at Twitter
The document summarizes how Twitter handles and analyzes large amounts of real-time data, including tweets, timelines, social graphs, and search indices. It describes Twitter's original implementations using relational databases and the probl ems they encountered due to scale. It then discusses their current solutions, which involve partitioning the data across multiple servers, replicating and ind
uchiuchiyama 2010/09/09
twitter

presentation

performance

marketing
ãƒªãƒ³ã‚¯
1