TOURIST SATISFACTION IN JED'S ISLAND RESORT IN CALUMPIT, BULACAN

Tourist Satisfaction In Jed's Island Resort In Calumpit, Bulacan

Rosenda C. Brotherton

Cassandra Eunice C. Casimiro

Allyssa Grace DR. Concepcion

Sheina Mae C. Cruz

Nichaela M. Macasling

Mikylla A. Tumulak

Daisy Mae C. Valeroso

STI College Sta. Maria

11/02/2022

CHAPTER 1

THE PROBLEM AND ITS BACKGROUND

Brief Introduction

Trend: Philippines is widely known for its beautiful scenery. Additionally, the Philippines is

home to numerous natural wonders/resources, including an Underground River, and Rice

Terraces. Aside from all of this, the nation's tourist tagline, "It's More Fun in The Philippines"

is accurate for most tourist. There are always things to do in the said country, making it more

enjoyable. Besides most Filipinos have a reputation for welcoming visitors of all races with wide

open arms. Every time someone walks in, we should all try to put our best foot forward. This is

evident not only in providing excellent service to tourists, but also in our relatives, friends, and

even new acquaintances.

Tourism plays an important role in the Philippine economy. It is essential to the growth of many

economies worldwide. It also has numerous advantages on host destinations, including the

increase of economic revenue, creates thousands of job opportunities, improves a country's

infrastructure, and fosters a sense of cultural exchange between foreigners and citizens.
Issue: Other than natural resources in the Philippines, man-made attractions are also present

including amusement parks, museums, and resorts. Resort is a place where people frequently go

for relaxation or pleasure. Bulacan is known for its historical places, small and medium-sized

industries and excellent craftsmanship in the production of jewelries, leather, crafts, pyrotechnics,

and garments. Aside from these, Bulacan is also known for its famous resorts like La Florentina

in Bustos, Klir Waterpark in Guiguinto and Amana Waterpark in Pandi, Bulacan. In addition to

that, Jed's Island Resort in Calumpit is also one of the famous resorts in Bulacan. According to

bulacanresortsandhotels.com, Jed's Island Resort was found in 1995 and continued to be on one of

the best talked resorts in the province, due to its 10-hectare wide space packed with recreational

activities, man-made fishing lagoon, wave pools, billiard area, and horseback riding.

It's been 2 years since countless establishments, companies, buildings including

accommodation, destinations, and stores were closed due to pandemic. All of us are affected

towards the drastic change because of the unexpected situation. But now that everything's slowly

going back to its normal state, these businesses even tourism industry started opening and

wanted to get back what they've lost. Thinking of new strategies to attract both new and old

customers or clients again. But as time goes by, tourist's expectations towards the quality of

service, accommodation, destinations and its amenities are increasing because customers are

looking for the effective and efficient customer service. The level of customer's satisfaction is

the main concern for every resort and hotel in order to help the customers loyal to the resort and

eventually make them a permanent visitor. It is believed that higher level of customer

satisfaction may result in higher level of repeat guests (StuDocu, 2018).

Objectives: The purpose of this study was for the researcher to assess consumer satisfaction

with regard to cost, amenities, services, and lodging. According to Lyudmila et al. (2021)

customer feedback is a crucial information source for the hospitality industry and a potent tool

that can aid in the analysis and understanding of customer satisfaction, its contributing factors,

and the improvement of service quality. A resort's flaws can be improved by taking note of

customer feedback, which will also increase customer satisfaction. On the other hand, this study

will not only give customers important information, but also develop the researchers' expertise

in resort management.

Contribution: Now that everything is slowly going back to its normal state, customer’s

expectations have changed. As time goes by, tourist’s expectations towards the quality of service,

accommodation, destinations and its amenities are increasing because customers are looking for

the effective and efficient customer service. According to Wikipedia (2019), 5.7 million Filipinos

have been employed in the tourism sector and its foreign arrivals peaked at 8.2 million. This study

will give a great contribution to the resorts in Bulacan. The findings of this study will produce

more knowledge about new marketing strategies that is suitable to our current situation. And these

learnings might meet the tourist's expectations that could satisfy them.
Statement of the Problem

This study wants to know the tourists’ level of satisfaction in Jed’s Island Resort in Calumpit,

Bulacan. Specifically, it seeks to find answers to the following questions:

1. What is the level of customer satisfaction in terms of the following?

1.1. Accommodation

1.2. Ambience

1.3. Pool

1.4 Recreational Activities

1.5. Service

2. Which among the factors greatly affect tourist satisfaction?

3. How does the factors of level of satisfaction affect the tourist’s decision to visit Jed’s Island

again?

4. How likely or unlikely would a customer recommend Jed’s Island to a friend or colleague?
Significance of the Study

The result of this study may be helpful to society because Jed’s island is well-known resort in

Calumpit, Bulacan. Additionally, the aim of this study is to learn how satisfied guests and clients

are with the resort.

To the Researchers. Students studying tourism will gain a lot from this research study because

it will allow them to use their newly learned information or knowledge in their current studies

and in their future employment in the tourism industry.

To the Tourist. The findings of the research will also benefit tourist. We all know that resorts

give tourist comfort, especially when they find what they are looking for in a resort in terms of

amenities, service, accommodations and many more. The amount they spend will not be wasted

because they can say that the resort is worth visiting for, and really a perfect place to relax in.

To the Employees. This study can help the entire team and other resort employees develop a

creative and successful plan that will help entice guests to visit and stay around. Additionally, it

can help and inspire them to come up with innovative strategies for improving their facilities,

service quality and guest-welcoming abilities.

To the Local Government. This research will benefit not only to the resort but also the Local

Government of Calumpit, Bulacan. This encourages them to think of services and activities that

will entice visitors to explore their local tourism offerings. Furthermore, an increase of tourist

demand in their area can provide an employment opportunity for the locals.
To the Tourism Industry. Tourists are said to be the center of the industry, through this

research they can understand visitors' preferences and ensure to serve better quality services.

This will help the tourism sector to discover and learn more about ways to boost economic profit.

To the Future Researchers. They will greatly benefit from this research due to the information

and knowledge it provides. It can also serve as a guide or foundation for them on how to conduct

research and what should be the research flow. This can also serve as their reference in case they

undertake the same research.

Scope and Limitation

Scope:

This study aims to know the tourists’ satisfaction in Jed’s island resort in terms of price, features,

service, amenities, and recreational activities in Jed's Island Resort in Calumpit, Bulacan. To

ensure everyone’s safety, the study will be conducted using questionnaires distributed via

Google Forms or other social media platforms to participants aged Fifteen and above. The

information will be gathered from Thirty Bulacan residents who have already visited Jed's Island

Resort.

Limitation:

Anyone who has never visited Jed's Island resort is excluded from the scope of this study. The

study will be conducted using a customer satisfaction survey by researchers. Other issues that are
not considered to be related to tourist satisfaction about convenience will be omitted from this

research.

Definition of Terms

Ambience- The conceptual definition of ambience according to Oxford Languages, it is the

character and atmosphere of a place. Operationally, it refers to the atmosphere and the mood of

the place that could satisfy the tourists.

Amenities- Conceptually, any feature that offers comfort, convenience, or enjoyment is an

amenity, according to the idea of the term. Operationally, it served as a reminder of the features

offered by Jed’s Island Resort, including free parking, cabins and swimming pools.

Customer Satisfaction- Conceptually, according to ASQ, it is defined as a measurement that

determines how happy customers are with a company’s products, services, and capabilities.

Operationally, it is used to find out how their experience was, if it met their expectations, so that

they are satisfied in terms of the accommodations, facilities, customer service, price, etc.

Jed’s Island Resort- conceptually, Jed’s Island Resort is a well-known resort in Bulacan. As

they claimed, they were “the largest resort in Bulacan”. Operationally, this is the focus of the

study, with their customers as the variable.

Price- Conceptually, defined as a sum of money used to purchase a good or service of a certain

quality, weight or other metric. Operationally, it refers to the cost of the resort’s cottages,

recreational offerings or admission charges.

Physical Appearance- Conceptually, physical appearance is defined as the characteristics that

are immediately noticeable to others about someone or something. Operationally, the term

physical appearance is used to describe how clean the facilities are, how the interior is decorated,

and how life-size superheroes and cartoon characters are displayed at Jed’s Island Resort.

Service Quality- Conceptually, according to study.com, service quality measures a company’s

service delivery against customers’ expectations. These service quality definition confirms that

customers have certain expectations and standards of how the company should deliver services

to fulfill their needs. Operationally, it refers to how Jed's Island provided their full service to

their customers and how they delivered it to meet the customers' expectations.

Tourist - Conceptually, according to Law Insider, this means a person who travels from a place

of residence to a different town, city, county, state, or country, for purposes of business, pleasure,

recreation, education, arts, heritage, or culture. Operationally, they are the ones who are giving

feedback about their experience on Jed's Island.

Chapter 2

Review of Related Literature And Studies

Foreign Literature

Aside from the lake itself, one of the area's main draws is Lake Louise Ski Resort, one of the first

(and greatest) in North America. The Canadian Rocky Mountain Parks' Banff National Park, which

is a UNESCO World Heritage Site, offers 4,200 acres of ski terrain, and Lake Louise was named

the greatest ski resort in Canada by the World Ski Awards in November 2018. Anyone who has

visited there will probably agree that it is among the most picturesque locations on earth. And

because it is protected by its status as a park and is under the care of a single family, it continues

to appear pretty much the same as it always has. (Fletcher, 2019)

Sangpikul (2021) stated that the main service areas of resorts and SERVQUAL dimensions due to

the lack of attention given to the evaluation of e-complaints and service quality in resort

accommodations. The e-complaints were divided into five categories through content analysis:

guest rooms, front desk, food and beverage, resort facilities, and wellness services. For instance,

in each service area, complaints regarding assurance in guest rooms outnumbered those concerning

empathy at the front desk and food and beverage services, respectively. The analysis also showed

that the five SERVQUAL dimensions and the e-complaints were both related. The research has

effects on resort management, namely in the area of service quality.

According to Yoon (2021), the water-energy nexus (WEN) in Benidorm, a popular tourist

destination on the Spanish Mediterranean coast. To determine (1) the amount of water and energy

consumed, (2) the amount of energy used for water usage, and (3) the trade-offs between water

and energy, a survey was given to a sample of three- and four-star hotels. Selected interviews with

hotel managers and workers were used in addition to the quantitative data. Despite the existence

of solar panels in hotels, a significant association between water use and non-renewable energy

usage was discovered. Spa facilities and lawn areas were positively connected with energy

consumption per guest night, but hotels with big restaurants (>250 seats) had higher water and

energy usage. Depending on the hotel category, more energy was utilized to heat the water.

According to Serapin (2019), management strategies, discovered that Mini Clubs, despite

primarily employing an exploitative strategy, need to alter their services to improve children's

experiences as well as to add to the competitive edge of the resorts. According to the report, leisure

organizations should adopt a two-step plan, consisting of an increasing complexity strategy and an

increased divergence strategy, which would result in a strategic change toward ambidextrous

management and marketing techniques. Key global trends that have an impact on the leisure and

hospitality business are brought up and examined in relation to management efforts. The research

fills a need in the literature by examining resort Mini Club administration for the first time and

aims to acknowledge the growing importance that these clubs are playing in tourism.

For the purpose of measuring sustainability as it applies to tourism businesses, the balance between

profitability and corporate social responsibility has been introduced (Goffi et al., 2018). In terms
of sustainability indicators for the lodging sector, Gössling (2015) concentrated on water

management, particularly direct and indirect water consumption management, which can result in

comprehensive water use reductions for operational needs. (Elvesier, 2021)

According to Hard (2019), employees should be the one that is responsible when it comes to

environmental sustainability and a much higher experience years of service could indicate that the

employee is more responsible when it comes to practicing sustainability in which it is shown in

the result whereas the respondents that has the highest year of service could be more aware of the

sustainability practices that is done in their respective resorts.

According to Shamser and Colleagues (2018), when it comes to the relationship between the

gender and the sustainability gender can be or cannot be a factor depending on the subject, since

the subject of the research are the employees gender should not be a factor because employees in

practicing sustainability should engage in environmental responsibility regardless of their

respective gender which explains the result of the study.

According to Karl and colleagues (2019), it is very important for a management of a hotel and

resort to engage the employees to such environmental programs such as tree planting because it

creates an awareness to the employees that taking care of the environment is an important task in

which it is also important because it shows that the management are committed in saving the planet

from different environmental issues such as climate change. Therefore, employees of such
companies should employ such program in order to show an image of a environmental responsible

company.

According to Luc (2018) the employee in practicing sustainability is an important factor when it

comes to the hotel and resorts because the employee are the one that should exhibit the

sustainability practice in which it is very important in order to show the image that the resort and

hotel they work for practice some environmental responsibility therefore it is very important for

the management of the resort that the employees practice sustainability in the work.

According to Shamser and Shyju (2018) the trend of applying sustainability in resort and hotels

are very important because applying sustainability in the long run would cut the operating cost and

maintenance in running the hotel and resort, therefore it is important for a hotel and resort to have

a key card plug installed because these would cut the cost for energy consumption however

applying these technology would indicate an extra cost for the management of the hotel and the

resort, but in the long run the benefit will outweigh the cost.

Foreign Study
Tourism is a commercial sector that contributes significantly to the economies of many developing

countries. Government support demonstrates the government's commitment to further developing

the tourism industry. This is being tracked as part of the government's efforts to expand and

diversify tourism products in order to attract more local and international tourists. The greater the

variety of tourist attractions available in an area, the more opportunities for increased visits, not

only for tourist objects but also for the region as a whole. The result of the study shows that,

attractiveness, location, and facilities all played a real role in forming the variable of revisit

intentions, either partially or simultaneously. Every improvement and development of a tourist

attraction's attractiveness variable, location, and facilities will have an increasing impact on

tourists' intentions to return to tourist objects. (Khairi & Darmawan, 2021)

According to Vojtko et al. (2018), one of the most common goals of sustainable tourism

destinations is to achieve a high level of tourist satisfaction. The general assumption is that high

tourist satisfaction results in greater tourist loyalty to destinations. The findings show significant

differences in destination characteristics across countries and could be used to identify the

strengths and weaknesses of EU countries as tourism destinations. The robust data set enables

benchmarking of EU countries as tourism destinations in terms of tourist satisfaction. Their study

shows the EU countries' rankings in several dimensions of tourist satisfaction.

According to Williady et al. (2022), Bali is well-known as one of the most popular and long-

established mass tourism destinations in the region. However, as a result of COVID-19, the number

of local and foreign tourists in Indonesia has decreased dramatically. As a result, the linear
regression analysis's absolute value result indicated that intangible service has a negative impact

on customer satisfaction. According to the factor analysis, the two aspects of intangible service,

"hospitality" and "staff," are the most important aspects of resorts and should be improved in order

to increase customer satisfaction.

Indriyanti & Irene (2020) examined and analyzed the impact of the physical appearance of the

waterpark on customer loyalty in Indonesia through satisfaction and service quality. According to

their study, the waterpark image, delight, and service quality have a significant and positive

influence on customer loyalty. The result revealed that the R-square of delight is weak, with a

value of 0. 228, implying that the influence of the waterpark's image on delight is 22. 8 percent.

The R-square variable of service quality is also weak, with a value of 0. 353, indicating that the

influence of the waterpark image on service quality accounts for 35. 3 percent of the total. The

influence of variable waterpark image, delight, and service quality is 53. 5 percent, indicating that

variable customer loyalty (0. 535) has a moderate contribution. The Q-square variable for delight

is 0. 222, service quality is 0. 351, and the Qsquare variable for customer loyalty is 0. 537.

Chan et al. (2021) stated that in integrated resorts, esthetic and entertainment experiences played

a crucial role in creating total customer experiences, with the greatest effects on customers'

emotions, satisfaction, and behavioral intention. This study contributes to the understanding of the

relationship between servicescape and customer experiences in the context of integrated resorts.

Based on the findings, resort operators were given insights and practical recommendations on how

to improve their customer experiences by improving the resorts' servicescape.

Local Literature

The nature of the tourism industry, such as B. resorts, allows companies to operate in remote areas.

Economically, tourism provides employment and wages that help reduce unemployment and

increase the circulation of money through the community. Tourism investing specifically in a

resort means money for capital investment and local tax revenue. Tourists, for example, take with

them their own particular tastes and standard of living, which the investor must cater to if expecting

repeat business. In developing countries, the need to meet these specific needs often leads to

imported capital, technology, or even managerial skills. Therefore, as an opportunity, some

investors are looking for incentives in local projects, such as B. Team building facilities designed

for incoming visitors. Once erected, the facilities become indispensable as economic assets.

(Mones & Borbon, 2021)

According to Asi (2019), the hotel industry strived to continuously control operating costs through

sustainable practices such as limiting water and energy consumption, motivating consumers to

choose accommodations that respect the environment and reduce its negative impact.Despite years

of conservation efforts, hotels still consume significant amounts of energy and resources, but this

also paves the way for the community to recognize their role and need to be empowered. The right

policies should be implemented, the community should be aware and involved, and environmental

knowledge and cost sharing must be taken into account.

Borbon (2020) found that in any hotel operation where most hotel products are expensive, it is

obvious that the guest is satisfied when they are accommodated by hotel employees who are

influential and have good customer service. This is developed by the participating hotels. corporate

social responsibility.

Phillips (2017) noted that the housekeeping department is one of the departments in the hotel

organization whose main task is to keep the hotel area clean and tidy. The success and credibility

of the hospitality industry mainly depends on its quality standards and competent professionals

who have fulfilled the above tasks. One of the motivating factors for superior service is the

dedication, passion and commitment of the housekeeping staff. The team manages to build and

maintain the right image and reputation of the hotel by providing excellent and quality service

through standard practices.

The management of resorts not only exerts too much effort in supervising their business, thinks of

introducing the new attraction and making their amenities and facilities even better.

Holidaymakers travel on weekdays and even more so on weekends for many reasons, e.g. B. for

rest, leisure, distraction from the monotony of life and really to enjoy the cool rays of the sun in

summer. Some people go to resorts especially during the holidays and prefer to go to places where

they are assured of tight security throughout their stay. Resorts are not only a way to relax and

unwind after hard work, but also the best venues for seminars, memorials, debut and wedding

receptions and other special events and occasions. (Mina et al., 2019)
Their tasks are easier now that we live in a technology age, and tension is reduced. The Sta. Lucia

Land Inc. follows to the company's objective of "Building Better Lives," and as such, we continue

to bring new development concepts that will cater to clients looking for a calming and soul-

soothing haven to retreat to an everyday home or a weekend getaway that may offer tranquility to

a tired mind and body. It is also said as a perfect alternative to a retirement place for old people to

enjoy and to relax. Unit owners can relax, revitalize, commune with nature, and bond with their

loved ones by spending a day or two, even once a month, in the quiet tranquility of their second

home. In the process, they build valuable experiences that money cannot purchase. (Aguila, 2017)

We need to make sure the business is running smoothly and ensure the health of the guests. One

of these is giving out discounts to encourage people. Other things included in the package are free

wifi and free breakfast while staying at the hotel.To encourage tourists to visit Boracay, a company

of 20 leading hotels and resorts on the island have launched the "Boracay Better Than Ever"

marketing campaign.Bohol also offered the "Balik sa Bohol" (Return to Bohol) promotion, which

includes discounts on hotels. ( Brojan et al., 2021)

Valdez (2022) said that Amorita Resort is a year-round location where guests may have a one-of-

a-kind luxurious experience, for families, friends, and lone travelers. Amorita Resort has gained a

reputation as one of the greatest resorts in Bohol, specifically in the Philippines, with 15 years of

experience in offering unmatched service to happy customers. In addition, guests can make the

most of their holiday by participating in a range of activities such as complimentary organized

yoga sessions, bicycle rentals , archery, and kayak and paddle board rentals. The Sea Tree Spa,
two infinity pools, a gym, a boutique shop, and highly recognized restaurants are all located within

the Amorita.

Valdez (2017) said that Spas, hotels, and resorts in the Philippines are starting to opening now

that the pandemic is under control. Because of the Pandemic, some people are hesitant to go out.

As a result, the hospitality industry decided to provide discounts to travelers in terms of

accommodation. They also provide packages that are more appealing and give huge discounts to

tourists hoping that these strategies will help their companies' earnings return.

A resort should have Spa, event and board rooms, and a variety of culinary options. The bedroom

portion of the Sheraton Honeymoon Suite provides a 180-degree view of the ocean perfect for

couples and newlyweds . Its swimming pool overlooks Mactan Island's famous white sand beach,

natural landscapes, and crystal blue oceans. One of their outlets is a community-inspired coffee

bar, where visitors may connect with one another or be alone. It serves a wide variety of pastries

and drinks. Meanwhile, they also offer different kinds of eye-catching foreign cuisine. (Inquirer

Visayas, 2022)

Local Study

According to a study done by Agatep and Villalobos (2021) at a few Zambales businesses, client

happiness is influenced by employee behavior. The study's findings indicate that general employee
characteristic, customer-facing behavior, and work-related attitudes can all affect guests' pleasure

at a resort.

According to a survey of resorts in the Cagayan Valley Region, visitors are least satisfied with

consistency and accuracy and are most delighted with accessibility. The factors that have the most

effects on customer satisfaction are expectations, customer service, and interpersonal relationships,

whereas convenience and cost have the smallest effects. Cultural and social elements have the

most significant effects on consumer purchasing behavior. Aspects influencing consumer loyalty,

spending patterns, and tourist satisfaction are moderately positively correlated with one another.

(Borbon & Mones, 2021)

Several studies have proven that tourist satisfaction is a precedent for the perception of how good

the quality of services given to customers is. As cited by Libre et al. (2022), a customer's view of

a business or its goods is the result of all of their interactions with that business or those items.

They feel that this amount influences the image of the consumer. In addition to a large number of

other elements, experts have shown that providing high-quality services has a substantial impact

on levels of customer satisfaction. The management of tourist spots should pay particular attention

to the impressions visitors have of the attractions and activities provided there, due to the impact

such impressions have on tourists' overall satisfaction and the likelihood of returning.

Moreover, Varona and Lacap (2021) cited in their study that infrastructure quality has a significant

influence on tourist satisfaction. In addition, the necessity of destination infrastructure in attracting

visitors and ensuring the long-term development of the industry was emphasized, followed by the

elaboration that the quality of a destination's tourist infrastructure may have a substantial effect on

its overall reputation. It was discussed that improvements to the tourism infrastructure have the

potential to raise the satisfaction of tourists. According to the conclusions of the study, a location's

reputation may have a significant impact on the amount of satisfaction its visitors feel.

The swimming pool receives the highest mean score of 3.38 for the amenities and facilities at

Pamana Beach Resort, which is extremely satisfied. Wi-Fi follows with a 3.38 mean score.

However, the majority of visitors are quite happy with the accommodations, comfort rooms,

security measures, restaurants, and cottages. According to the information acquired, Pamana

Beach Resort's product profile for amenities shows that all visitors are extremely delighted with

their stay because of the resort's comfortable setting and ambiance. However, despite the lack of a

built-in event area, the tourists were extremely happy with the resort's full complement of

amenities (Ylagan et al., 2021)

Chapter 3

Research Methodology

Method of Research

Descriptive research design was used in this study. The method of descriptive analysis then appears

on to explain how systematic sampling allows researchers to acquire a lot of information from the
data they have gathered. This enables researchers to discuss the significant effects that their results

have on the general population. The objective of the study is to investigate consumer satisfaction

with Jed's Island Resort in Calumpit, Bulacan, a typical example of a natural sustainability

destination. discovering details about the interviewer's basic information is the first step in

analyzing the Jed'Island Resort's current market sources. presently according on the interviewer's

expectations for them at the time to their visit, they are observed as they gather information and

make decisions, followed by their time on vacation, before being given the opportunity to express

their feelings and experiences. To determine customer satisfaction, correspond customer

experiences with customer needs.

Context and Participants

The target population for this study is tourists who went to Jed’s Island Resort in Calumpit,

Bulacan. Out of the entire population of Bulacan, thirty respondents will be chosen. Researchers

will communicate with potential study participants via private messages sent through social media

platforms. The thirty participants in this study are all individuals (fifteen years of age and above),

and tourists only visit Jed’s Island during the pandemic. Additionally, this study excludes visitors

of Jed’s Island who are not from Bulacan. Ten minutes will be given to the respondents to fill out

the survey.

A collection of non-probability sampling methods that are referred to "purposive sampling."

involves selecting units within your sample according to a person's possession of specific

qualities. In other words, in purposive sampling, units are chosen "on purpose." Purposive

sampling enables researchers to squeeze a lot of information out of the data.that they have

collected. This allows researchers to describe the major impact their findings have on the
population. Purposive sampling will be used by the researchers because the research we are

conducting is only available to guests of the Jed’s Island Resort. And not associated to the Jed’s

Island Resort management.

Research Instrument

The tool used to gather the required data for the study's analysis was acquired through a

questionnaire created by the researcher. The survey is believed to be reliable for use as a research

tool for gathering the essential and required data information.

The goal of collecting answers from questionnaires is to gather data from a large number of

people in a structured and standardized way. These questionnaires typically include a set of

questions that are designed to measure specific aspects of the resorts, such as customer

satisfaction, amenities, service quality, pricing, and location.

By administering questionnaires to a large sample of resort guests, researchers can analyze the

responses and draw statistical conclusions about the overall experience of staying at the resort.

This information can then be used by resort managers to identify areas for improvement and to

make strategic decisions about how to enhance the guest experience.

Questionnaires allow data to be collected quickly and efficiently, and they can be easily analyzed

using statistical software. They also enable researchers to simply obtain information from the

tourist regarding their level of satisfaction with the resort.

The response mode to this questionnaire is a numeric scale with the following interpretations.

5 - Strongly Agree
4 - Angree

3 - Neutral

2 - Disagree

1 - Strongly Disagree

The data collected from the respondents were treated with statistical tools for analysis and

interpretation. The results of the statistical treatment on each part were then given verbal

interpretations to understand better the arbitrary values assigned to different levels. Given below

are the interpretations.

Arbitrary Values Verbal Interpretation

4.20 - 5.00 Outstading

3.40 - 4.19 Very Outstanding

2.60 - 3.39 Satisfactory

1.80 - 2.59 Fair

1.00 - 1.79 Poor

Data Gathering Procedure

In this study, a survey was carefully employed by the researchers to collect accurate data from

individuals who agreed to participate in answering the proposed questionnaire.

The researchers created questionnaires, which were validated by the subject teacher, and then,

after that, they were distributed by the researchers to thirty respondents that were aged fifteen

and above and those who went to experience the said resort. For everyone's safety, the

researchers decided to conduct these questionnaires via Google Forms and other social media

platforms. The importance of the respondent's participation in the study was explained to them

by the researchers. They also clarified a few things with the respondents so they would fully

understand their role as the study's subject and be able to answer the questions honestly. The

questions were timed, they are given ten minutes to think about the answers to the questions.

For the sake of the respondents privacy and safety, they are not required to fill up all the relevant

information regarding their (name, age, etc.), they can straightly answer the questions. Once

they are done, they can now submit their answers, and they will be automatically saved.

Furthermore, the researchers told the respondents that their answers would remain confidential.

After the researchers reached their quota of thirty people, the collected answers to the

questionnaire were tabulated and interpreted.