RRL Thesis Pup Hehe
RRL Thesis Pup Hehe
RRL Thesis Pup Hehe
tourism to the selected Tourism Management Students of Polytechnic University of the Philippines, Sta.
Mesa Manila
By:
Aguas, Celine
Abaigar, Andrea
Barcela, Pauline
Corsino, Beatriz
Wabina, Alessandra
The Impacts of the local oriented travel television show “Biyahe ni Drew” in promoting the Philippine
tourism to the selected Tourism Management Students of Polytechnic University of the Philippines, Sta.
Mesa Manila
“Biyahe ni Drew” is a Local Travel Television Show broadcasted by GMA Network. It showcases
the beauty of the places around the world, both internationally and locally. The host, Drew Arellano travels
to different destinations to promote tourism that even with limited budget everyone can travel both in
Philippines and abroad. The show received was recognized as the “Best Travel Oriented TV Show” at the
1st Philippine Tourism Industry Awards and the host was also recognized as the Best Travel Oriented TV
Show Host. They received a lot of awards and recognitions since the beginning of their show for its
Tourism in the Philippines plays an important role in the socio-economic growth to generate
investment, foreign exchange, and employment of the country. The Department of Tourism is the primary
government agency who handles the tourism in the Philippines (tourism.gov.ph, 2018). One of its attached
agencies is the Tourism Promotions Boardwhich is responsible for marketing and promoting the Philippines
domestically and internationally as a major global destination. The agency has a lot of projects, programs,
and activities to promote the Philippines like the trips that they organized for different companies
There are many ways to promote the tourism in the Philippines and one of those is by media.
Watching television has a great impact in promoting different products because many businessmen market
their product by making commercials and use popular artists to promote their product. The television show,
“Biyahe ni Drew,” without knowing, this show helps in promoting the Philippine Tourism because of the
content of their program.The researchers want to conduct a research about the impacts of the television
show, “Biyahe ni Drew,” in promoting the Philippine tourism to the Tourism Management students.
This research aims to know The Impacts of the television show “Biyahe ni Drew” in promoting the
Philippine tourism to the Tourism Management Students of Polytechnic University of the Philippines, Sta.
1. What are the impacts of “Biyahe ni Drew” in promoting the Philippine Tourism to selected Tourism
2. How did this show help in promoting Philippine Tourism internationally and domestically?
3. What are the effective ways of promoting the tourist attractions in the Philippines that are seen in
the show?
In today’s time, technology has been a vital role in our daily lives, wherein, we are independent in
using technology. Especially, viewing our favorite television shows in our cabled television or just simply
surfing the internet. According to Andersson (2010) Television and Screens is the viewers’ window to the
world, and through television or Internet the big wide world is brought into the domestic shelter of everyday
life. Viewing Television shows and online streaming have benefits that may improve our knowledge in
what’s happening in our surroundings. Although, television viewing is heavily criticized in a negative way
but its just a choice of a viewer if they will watch educational television programmes or a show that has a
knowledgeable content. In an international context, the genre term in itself is confusing and combines
examples of holiday programmes, leisure programmes, travel shows and travel series. At the same time
the different terms highlight the different historical and cultural characteristics of the genre, as well as
indicating a genre that is in a state of constant development and negotiation, as the case with many factual
Television shows and online streaming shows have different ways portraying their production,
through this, they may acquire the sense of spreading information that involve awareness in our emotional
and mental thinking as human beings. According to Lyoelevisionn-Jones (n.d.) there are 21 subcategories
in television shows and these are travel, cartoon, makeover, drama, soap, documentary and etc. The
categories may vary to impacts that may be positive or negative for the viewers. In fact, a study conducted
by Peiyu Hu (2014) in Southern Utah University that they interviewed 50 students who watches educational
videos and series which are crash courses. Most of the respondents approved that they have been
educated through watching these kinds of television shows which, they say that it is very effective for them
The focus on travel shows or series showcases the tourism of a certain place or country. Due to
the presence of technology, travel and tourism have more potential to spread the greatness of one location
in just viewing in a certain screen or media, thus, it still matters to the production team of a travel series if it
is entertaining yet effective to the viewers or not. According to Waade (2010) that there are two theoretical
aspects regarding travel series. One is in relation to theories on actual television entertainment genres and
the other one is in relation to tourism theory. These aspects reflect in to two main communicative issues
that exist in travel series. The first one is how the series address the viewer (media communicative aspect)
and secondly (tourist communicative aspect) how the host or the show itself represent the stage destination
and the route. In this case, travel series offer the viewer a look of other cultures, landscapes, food and
different places within the world and the series may deal with cultural and national differences through just
showing it in a form of audiovisual communication. There is also another type of media that influences the
travelling perspective on an individual and this is the trend in today’s time which is Travel Vlogging. It is an
informative online travel series that provides travel video guides for destinations all over the world with an
emphasis on activities, accommodation, food & nightlife. In a study conducted by Davydova (2012)
Effective Vlogging is showing the preferences and thus expressing their ideal travel experience, Also, the
identities of modern people strives to be disposable and with the use of internet it fulfils this sense of
experiencing the destinations activities in just simply watching the travel vlog.
In The Philippines, Tourism has been a big part in the economy’s growth and with this there have
been inspirations in creating vlogs, Films and television series for the people to be enticed in visiting the
Philippines or just entertainment for the locals. According to Aquines and Batra (2016) Films have now
become one of the influences for an individual to travel film locations. In their study they focused on the
Filipino film “That thing Called Tadhana” recorded in Sagada, Philippines. They found out that a few months
after showing, there was a rapid increase in tourist arrivals in Sagada. On their final findings there is
significance of just promoting a film-induced tourism. Moreover, there is a Bill introduced by Sen. Sonny
Angara that the Philippine Government is engaging to promote the country’s tourism by using film tourism.
The Bill was inspired in New Zealand’s film “Lord of the Rings” as promoting different locations of the said
country. It effectively enticed tourist to visit New Zealand’s featured places in the movie and increased the
tourist arrival by 50% wherein, it is very effective for the economy. According to the Senate Bill No. 1330
The Philippines stands to furthermore increase the number of tourist arrival and with that it may stimulate
Department of Tourism (DOT) - By being knowledgeable of the study, DOT will be aware of the
places that need improvements and look for the possible solutions for the progress of the places.
Travellers- This study will encourage the travellers to visit and explore the destinations here in the
Viewers- serve as an engine to encourage the viewers to visit the place and inform them about the
Tourism Students- this study will be a great help to the tourism management students to enlighten
Biyahe ni Drew Productions – this study will benefit the production in a way that they can take the
insights of the viewers to have a better outcome of promoting other travel destinations.
Future Researchers- the conclusions of this study could serve as a reference to future researchers
In this study, the researchers will only focus on the impacts of the television show ‘Biyahe ni Drew’
in promoting the Philippine tourism. To gather data; they will have 8 respondents to answer their questions
to come up with accurate conclusions. The respondents will only be the Tourism Management students of
The researchers will not cover other television shows and the tourism of another country since its
main objective is the Philippine tourism. There will be no more than 8 respondents and less than that
because 8 respondents are enough to conduct an interview to gather data. There will be also no
respondents outside the Polytechnic University of the Philippines in Sta. Mesa, Manila and other college
department students because its main respondents are the Tourism Management students.
IV. Methodology
Data Gathering
In terms of data gathering, the study will use the qualitative research interview method. According
to (Kyale, 1996), the qualitative research interview method intends to explore and describe the meanings of
life’s central themes in the perspective of the interviewees. In addition, this type of data collection method
intends to discuss in the emotions, attitudes, and assumptions of the interviewees. Because of this, the
qualitative research interview method will yield to a more in-depth qualitative exploration of people’s
perceptions about certain topics (The University of Sheffield, 2014).Since the study’s main objective is to
identify the impact of the Television Series “Biyahe ni Drew” in promoting Philippine Tourism, it is fitting that
the aforementioned data collection method was utilized in the study. To be specific, the interview was semi-
structured to ensure that the direction and information retrieved will be from the interviewees’ perspectives
Before conducting the interview, the researchers formulated 5 research questions that connects on the
main objective of the research.. The interview approximately lasted for 5 minutes each in interviewing
selected 20 Students of BSTM 1-2N of Polytechnic University of the Philippines. The interviews were
conducted in M.H. Del Pilar Building. In addition, all of the conducted interviews were recorded using a cell
After conducting the interviews, the researchers transcribed each of the answers. After transcribing the interviews,
the researches utilized several coding methods to deeply understand the interviewees’ Impacts of the local oriented travel
television show “Biyahe ni Drew” in promoting Philippines Tourism. The researchers used descriptive coding. This type of
coding summarizes the main topic of the excerpt. They used in vivo coding. According to (Saldana, 2009), this type of
coding uses the participants’ own exact language or words. Lastly, the researchers used emotion coding. According to
(Anderson, Lofland, Lofland, & Snow, 2006, as cited in Saldaña, 2009), this type is to explore the emotional aspects or
feelings of the interviewees regarding their work, perceptions, and motivations. After coding, the researchers checked the
validity of their coding methods by approaching several people such as students and competent teachers to ask for their
insights. Lastly, the researchers were able to discover the primary themes of the study through analysing and interpreting
their codes.
Once the data is gathered the researchers will identify the effectiveness of viewing ‘Biyahe ni Drew.’ They will find
1. In what way did 2. What is the 3. How did it help 4. Why do you 5. What do you
the show “Biyahe common in promoting the think the show is suggest for the show
ni Drew” information do travel industry of helpful for the to thoroughly
contributes in your you get whenever the Philippines? Philippine improve their
decision making in watching the tourism industry? performance in
travelling? show? promoting Philippine
tourism?
Questions
#1 Byahe ni drew, Where and what I think it helped a It is educational None
Female somewhat help in to eat and places lot in promoting
18 the decision to stay. the travel
making of which industry as it is a
destination to go great venue to
to. It serves as an educate and
inspiration to enlighten people
travel. of the culture and
norms
#2 It helps me see Food! Anywhere Big help! It shows Shows the I would say invite a
Female places I've never he goes there is that you can unseen wonders couple of
18 seen before and local delicacy that travel to beautiful of the Philippines, international celebs
mostly get to know they feature. places in the its culture and and from there Drew
some of its history. Philippines even food! will introduce the
though you're in place / interact with
tight budget. filipinos / experience
filipino hospitality.
#3 male The show in Biyahe The common It helps because It shows the not More informations
19 ni Drew information that through just the domestic and more coverage
contributes in my it shows is the television people tourists but also to show the whole
decision making in place information see the different the foreigners place and its culture
travelling through like how to get tourist spots in that it is worthy
the show it there and how the Philippines to spend their
encourages me to much, the foods which is very vacation here.
go to the place and the peoples accessible and
where he culture. also in social
promotes. media.
#4 It shows how to The trait and It also shows It helps in The more info, the
female make a proper traditions of the unfamiliar tourist promoting the more fun. They also
18 itinerary so that Filipinos doesn’t attractions. It also Philippines mention website
you will enjoy the change. shows other properly. where we can visit
trip in a certain options of cuisine and check out a
place. that we should certaian tourist spot.
try because it’s
not just about the
place that attracts
the people now
but also the food
at a certain place.
#5 It’s very influential Local destinations Makes tourist try It targets not only Invite social media
female and the way he and cuisine something out of local tourist but influensers to
19 delivers the story, the ordinary and foreign travellers experience the same
the place becomes common as well. The and use media to
enticing and fun segment is spread the word. -
designed to look Carloman Ramos
like travel is a lot
fun and
affordable in the
Philippines
#6 The show "Byahe ni It showed me the It showed the It provides I suggest that the
female Drew" influences different things I different cities exposure for show should venture
18 my decisions by could visit and and spots that are various tourist more into Philippine
showing me a have a taste of in worth visiting spots thus giving Historical sites so
variety of a particular around our tourists of people would be
destinations that destination such country, thus different races, more aware of our
are family-friendly as tourist spots providing an idea of what rich history.
and of course, and the delicacies exposure for those places have
affordable. I could have a these said spots. to offer.
taste of.
#10 Biyahe ni Drew The common The unknown It is helpful to the . My personal
Female caters all of my information that terrains and tourism it attracts suggestion for the
18 travelling needs in the show impart islands of the foreigners to visit show is they should
a way that through are the usual Philippines are and have an work and collaborate
the show I know travellers spot in exposed in the exhilarating well to the
the beautiful spots the Philippines, show.. In that experience when government so that
and sceneries. For the special food way, it helps the they visit the chan of
instance, when we that the locals tourism industry Philippines.. From command is easily
travel to Bohol the embark, the by telling the a business enforced.. It means
itineraries and activities that you foreigners and perspective, that, for instance,
recommendations can do in that locals that there having a great when a local or
provided by the certain place as are more places tourist foreigner wants to
show made my trip well as the to discover in the destination visit Palawan, he or
easier and faster different cultures Philippines.. It makes both she will contact a
when choosing the and traditions in also entices the foreign and local government sector
best hotel, food that place. public to see the investors invest as endorsed by the
and tourist magnificent and put up show. After a proper
destination. scenery in real- businesses collaboration with
life which is nearby.. As a the government
essential in result, the sector, the traveler
promoting the businesses will be endorsed
tourism industry. provide job properly to the local
opportunities for sector, who is
local people and responsible for
therefore the providing valuable
standard of living information and
is improved. guidelines to the
tourist. Through this
way, people will feel
secure because each
agency are organized
in catering all
travelers..
#11 Biyahe ni Drew is The common This show help It is helpful Biyahe ni Drew is
female all about travelling information that I promoting the because it shows aired during Fridays
18 here mostly in the get when travel industry of the goodness, at 8pm. I would
Philippines, but watching the said the Philippines. and positiveness suggest that they
also in abroad. As a show, what's all Why? Because at of that place. could pick up a
teenager, it affects about the place. the first place, Also, nowadays, person, that never
my decision making What are the like what I've said we Filipinos are went to that place. It
in travelling specialties, on my answer inlove with could be a hard-
because it features uniqueness, and number one, foreign culture working person, or
travel spots in good attributes of Biyahe ni Drew and attractions. the person who
every corner of the that place, and travels mostly But if they would deserves most to go.
Philippines. It also the people here in the watch the tv They will be the ones
encourages me to who live there. Philippines. It show, they might who will experience,
go to that certain showcases say that, we also and have fun for one
place. Like for different have this in the day. Lastly, I would
example, I wanted attractions, and Philippines or also recommend
to go to Sagada (in spots. It helps the might as well, it is them that to add
one of those pilot viewers to know better than them. more additional
episode that I've what will they do Or it could be we informations about
watched) because there if someday have those kind their culture in a
of the attractions they'll gonna go of attractions that certain place.
that the team of there. By these the other
Biyahe ni Drew things, it countries doesn't
visited. encourages the have and that's
viewers to go and what makes us
experience the unique.
fun and make
memories.
#12 Biyahe ni Drew The activities you Biyahe ni Drew Because it Make their show be
female, helps me to decide can do in that helps a lot in promotes our popularized more in
18 which places or place, the history promoting the beautiful social media because
travel destination I of the place, food travel industry in homeland. It of we all know how
can go to and the you should taste the Philippines by makes people powerful social
things I could do in etc. showcasing not especially media is nowadays
there. It minimizes just the beautiful Filipinos know so might as well use
my time to do places here in our that there is it to gain more
research they are country but the beauty in audience. Change
the ones who are people and their Philippines. their timeslot, in a
doing the research generosity and more earlier time so
for me. kindness towards that more people
every tourist as will get a chance to
well. watch.
#13 The show "Biyahe The common It helps It is helpful to the I suggest that they
female ni Drew" has a big informations that promoting the Philippine should tell more
18 impact in my I get when I'm travel industry in tourism industry informations on the
decision making. It watching the the Philippines by because they are activities that the
is because that this show are the simply showing promoting the tourist can do when
show shows beautiful tourist how beautiful the beautiful places they visit that place.
different beautiful spot in that Philippines is. here in the And also, they
places in the specific place. The Philippines have Philippines that should tell more on
Philippines that food, the outdoor many beautiful attracts the how delicious the
you can travel with activities that you tourists spot that tourist to go and foods are and where
less expenses but and your friends "Biyahe ni Drew" visit here and to to locate them so
same peaceful, can do and shows. Because experience those that after the tourist
quiet and a perfect sometimes the of that, it affects places. done the activities,
place to relax or to culture of the the tourists they can go and eat
do recreational people in that decision to travel to that place.
activities. place. and go to the
Philippines to
experience those
things that they
watched in the
show.
#14 Biyahe ni Drew The history of the It gives you a It showcase the The show can
female gives me place, the culture glance on how is different places include having a
19 information about (foods, practices, travelling here in here in the guest, not a celebrity
a certain place here people, etc.), the Philippines Philippines but a normal Filipino
and oustide the places to visit looks like. citizen, whenever
country such as they're travelling
things to go to, around.
things to do and to
buy.
#15 It gives me insights Food and Gives me the It is helpful Continuously remind
female and helps me delicacies to try. excitement to see because it shows every viewer to take
18 decide the itinerary the places and the uniqueness of care of the tourist
and activities in a experience the the native culture destination they will
specific tourist activities around of the Philippines go to and protect
destination. the Philippines. and the beauty wildlife.
and hospitality of
the Filipinos.
#16 In what way did the Budget friendly The film definitely The film To help every
female show “Biyahe ni places to visit in helped the travel showcases the Filipinos and let
18 Drew” contributes the Philippines. industry of the best places and them know that our
in your decision Philippines. tourist country is beautiful.
making in Simply by destinations that Also to promote the
travelling? The showcasing the are budget other destinations
documentary film different tourist friendly that can that we have in our
features different destinations be found only in country besides the
places to visit in found and our country. With already known and
our country, showcasing how that it definitely famous tourist
Philippines. The wonderful it is to helps the destinations around.
film helped me travel in our philippine
realized that our country because tourism industry
country is rich in of its own
terms of nature definition of
and history. The beauty.
best part is that the
show also focuses
on featuring
destinations that's
right for your
budget which is a
must for someone
like me.
#18 Yes it helps me to We will get to There is a big It is helpful because it None
Female decide on what discover our effect on the shows the other natural
18 destination I will country more industry beauty of the
go next. and we will be because it helps Philippines. It shows
amazed by the us discover our other destination other
beauty that country the than boracay and el
exists in our Philippines and nido.
country. encourages the
Because they Filipinos to go
really choose and to learn
the sights that more about the
are fresh and attractions in
new each our country.
province.
Most of the participants said that the local travel television show “Byahe ni Drew” contributes on the