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    PRINCIPLES OF MARKETING and APPLIED ECONOMICS

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    Stephanie Nicole Pablo
    This document outlines principles of marketing across several chapters. It discusses key marketing concepts like understanding customer needs and the 4 Ps of marketing. It also covers strategic planning, including analyzing a company's portfolio and developing strategies. Chapter 1 discusses creating customer value and marketing principles. Chapter 3 analyzes a company's internal and external environments. Additional sections cover traditional marketing approaches, goals versus objectives, and performing SWOT and economic analyses.

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    PRINCIPLES OF MARKETING and APPLIED ECONOMICS

    Uploaded by

    Stephanie Nicole Pablo
    217 views2 pages
    This document outlines principles of marketing across several chapters. It discusses key marketing concepts like understanding customer needs and the 4 Ps of marketing. It also covers strategic planning, including analyzing a company's portfolio and developing strategies. Chapter 1 discusses creating customer value and marketing principles. Chapter 3 analyzes a company's internal and external environments. Additional sections cover traditional marketing approaches, goals versus objectives, and performing SWOT and economic analyses.

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    This document outlines principles of marketing across several chapters. It discusses key marketing concepts like understanding customer needs and the 4 Ps of marketing. It also covers strategic planning, including analyzing a company's portfolio and developing strategies. Chapter 1 discusses creating customer value and marketing principles. Chapter 3 analyzes a company's internal and external environments. Additional sections cover traditional marketing approaches, goals versus objectives, and performing SWOT and economic analyses.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    217 views2 pages

    PRINCIPLES OF MARKETING and APPLIED ECONOMICS

    Uploaded by

    Stephanie Nicole Pablo
    This document outlines principles of marketing across several chapters. It discusses key marketing concepts like understanding customer needs and the 4 Ps of marketing. It also covers strategic planning, including analyzing a company's portfolio and developing strategies. Chapter 1 discusses creating customer value and marketing principles. Chapter 3 analyzes a company's internal and external environments. Additional sections cover traditional marketing approaches, goals versus objectives, and performing SWOT and economic analyses.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    PRINCIPLES OF MARKETING

    1. OVERVIEW OF MARKETING
    2. STAGES OF MARKETING THOUGHT
    3. WHAT IS MARKETING
    4. MARKETING
    5. UNDERSTANDING THE MARKETPLACE AND CUSTOMER NEEDS
     Customer Value and Satisfaction Expectations
     Selecting Customers to Serve
     Marketing Management Orientations
    6. 4 PS OF MARKETING
    7. COMPANYWIDE STRATEGIC PLANNING
     Strategic Planning
     Designing the Business Portfolio
     Analyzing the Current Business Portfolio
     Developing Strategies for Growth and Downsizing

    CHAPTER ONE

    1. Creating and Capturing Customer Value


    2. What is Marketing
    3. Marketing Principles and Strategies
    4. Event Marketing

    CHAPTER THREE

    1. Analyzing the Marketing Environment


    2. The Marketing Environment
    3. The Company’s Microenvironment
    4. The Company’s Macroenvironment

    1) MARKETING
    2) TRADITIONAL CONCEPT MARKETING
    3) SEVERAL DISTINCT TRADITIONAL APPROACHES
    4) GOALS ARE DIFFERENT FROM OBJECTIVES
    5) KEY PERFORMANCE INDICATOR
    6) DEVELOPING MARKETING GOALS
    7) SWOT Analysis
     Objective
     Introduction
     History of SWOT Analysis
     Strengths
     Weaknesses
     Opportunities
     Threats
    APPLIED ECONOMICS
    1. DAY 1 Introduction to the science of Economics and the transition from pure economics to
    applied economics
     Definition of Applied Economics
     Concept of Scarcity
    2. DAY 2
     Microeconomics vs. Macroeconomics
     Methods of Economics
     Tools that are used for Economic Analysis
    3. DAY 3
     Ten principles of Economics
     People always face trade-offs
     The cost of something is what you give up to get it
     Rational people think at the margin
     People respond to incentives
     Trade can make everyone better off
     Markets are usually a good way to organize economic activity
     Governments can sometimes improve market outcome
     A country’s standard of living depends on its ability to produce goods and services
    4. DAY 4 Scope of Economics
     Sub-Branches of Economics under Microeconomics
     Sub-Branches of Economics under Macroeconomics
     Applied Sciences under /related to Economics

    School of thought in Macroeconomics

     Classical
     Keynesian
     Marxist
     Austrian

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