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ECO 303 - Managerial Economics-07102024

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0% found this document useful (0 votes)
88 views

ECO 303 - Managerial Economics-07102024

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1235ngoclinh
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 24

EASTERN INTERNATIONAL UNIVERSITY

BECAMEX BUSINESS SCHOOL

--------------

COURSE SYLLABUS

COURSE INFORMATION

Course name : Managerial Economics (Kinh Tế Học Quản Trị)

Course code : ECO 303

Pre- & co-requisites : Co-requisite(s): None


: Pre-requisite(s): ECO 205

Program : Bachelor of Business Administration

Major : Business Administration

Credits : 4(4,0)

Hours : 40 hours (40 hours of lecture)

Equipments needed (if any) : Projector, computer

School : Becamex Business School

COURSE DESCRIPTION
Managerial Economics is the application of economic principles to key management decisions within
organizations. The course mainly focuses on practical utility of basic economic tools, and the basic
models of different markets. Through the course, student can also approach real-world economic
problems and examples from actual markets.

COURSE OBJECTIVES
After completing this course, students should be able to:

● Demonstrate the economic theories and methodologies used to design strategies and make
rational decisions in a business.

● Understand tools to analyze demand, supply, and cost of production from the firm's perspective
and the managers' decisions.
1
● Compare pricing strategies for different types of markets.

● Enhance interpersonal skills through classroom activities

COURSE LEARNING OUTCOMES

PLO
covered
1. Knowledge

CLO1 Explain the fundamentals of managerial economics PLO1

CLO2 Identify how the practical utility of basic economic tools such as present PLO4
value analysis, supply and demand, regression, indifference curves,
isoquants, productions, and cost are used in business institutions.

CLO3 Apply the optimal institutional choice for input procurement and the PLO1
principal–agent problem.

CLO4 Apply basic models of perfect competition, monopoly, and monopolistic PLO4
competition in business strategy design.

2. Skills

CLO5 Solve real-world business problems with a systematic theoretical PLO5


framework and mathematical tools.

CLO6 Apply critical thinking skills to handle complex business challenges PLO6

3. Attitude

CLO7 Demonstrate the ability to work autonomously and collaboratively in class PLO11
activities.

COURSE MATERIALS

Mandatory
1. Baye M. R. & Prince J. (2022). Managerial economics & business strategy (10th ed.).
McGraw-Hill Education.
Supplementary

1. Perloff, J.M., & Brander, J.A. (20 19). Managerial Economics and Strategy (3rd ed). Upper
2
Saddle River, NJ: Pearson.
2. Samuelson, W.F., & Marks, S.G. (2024). Managerial Economics (8th ed). NY: Wiley.
3. Allen, W.B., Weigelt, K., Doherty, N.A., & Mansfield, E. (2013). Managerial Economics:
Theory, Applications, and Cases (8th ed). London: W.W.Norton & Company.

COURSE CONTENT

Hours
(Lec/Lab)

Chapter 1. Fundamentals of Managerial Economics 04

1. Introduction
1.1. The manager
1.2. Economics
1.3. Managerial Economics Defined
2. The economic of Effective Management
2.1. Identify Goals and Constraints
2.2. Recognize the Nature and Importance of Profits
2.3. Understand Incentives
2.4. Understand Markets
2.5. Recognize the Time Value of Money
2.6. Use Marginal Analysis

Chapter 2. Market Forces: Demand and Supply 04

1. Demand
1.1. Demand Shifters
1.2. The Demand Function
1.3. Consumer Surplus
2. Supply
2.1. Supply Shifters
2.2. The Supply Function
2.3. Producer Surplus
3. Market Equilibrium
4. Price Restrictions and Market Equilibrium

3
5. Comparative Statics

Chapter 3. Quantitative Demand Analysis 04

1. The Elasticity Concept


2. Own Price Elasticity of Demand
2.1. Elasticity and Total Revenue
2.2. Factors Affecting the Own Price Elasticity
2.3. Marginal Revenue and the Own Price Elasticity of Demand
3. Cross-Price Elasticity
4. Income Elasticity
5. Obtaining Elasticities from Demand Functions
5.1. Elasticities for Linear Demand Functions
5.2. Elasticities for Nonlinear Demand Functions

Chapter 4. The Theory of Individual Behavior 04

1. Consumer Behavior
2. Constraints
2.1. The Budget
2.2. Change in Income
2.3. Change in Prices
3. Consumer Equilibrium
4. Comparative Statics
4.1. Price Changes and Consumer Behavior
4.2. Income Changes and Consumer Behavior
4.3. Substitution and Income Effects
5. Applications of Indifference Curve Analysis
5.1. Choices by Consumers
5.2. Choices by Workers and Managers
6. The relationship between Indifference Curve Analysis and Demand Curves

Chapter 5. The Production Process and Costs 04

1. The Production Function


1.1. Short-Run versus Long-Run Decisions
1.2. Measures of Productivity

4
1.3. The Role of the Manager in the Production Process
1.4. Algebraic Forms of Production Functions
1.5. Algebraic Measures of Productivity
1.6. Isoquants & Isocosts
1.7. Cost Minimization
1.8. Optimal Input Substitution
2. The Cost Function
2.1. Short-Run Costs
2.2. Average and Marginal Costs
2.3. Relations among Costs
2.4. Fixed and Sunk Costs
2.5. Algebraic Forms of Cost Functions
2.6. Long-Run Costs
2.7. Economies of Scale
2.8. Economic Costs versus Accounting Costs
3. Multiple-Output Cost Functions
3.1. Economies of Scope
3.2. Cost Complementarity

Chapter 6. The Organization of the Firm 04

1. Methods of Procuring Inputs


1.1. Purchase the Inputs Using Spot Exchange
1.2. Acquire Inputs under a Contract
1.3. Produce the Inputs Internally
2. Transaction Costs
2.1. Types of Specialized Investments
2.2. Implications of Specialized Investments
3. Optimal Input Procurement
3.1. Spot Exchange
3.2. Contracts
3.3. Vertical Integration
3.4. The Economic Trade-Off

5
4. Managerial Compensation and the Principal–Agent Problem
5. Forces That Discipline Managers
6. The Manager–Worker Principal–Agent Problem

Chapter 7. The Nature of Industry 04

1. Market Structure
1.1. Firm Size
1.2. Industry Concentration
1.3. Technology
1.4. Demand and Market Conditions
1.5. Potential for Entry
2. Conduct
2.1. Pricing Behavior
2.2. Integration and Merger Activity
2.3. Research and Development
3. Performance
3.1. Profits
3.2. Social Welfare
4. The Structure–Conduct–Performance Paradigm
4.1. The Causal View
4.2. The Feedback Critique
4.3. Relation to the Five-Forces Framework

Chapter 8. Managing in Competitive, Monopolistic, and Monopolistically 04


Competitive Markets
1. Perfect Competition
1.1. Demand at the Market and Firm Levels
1.2. Short-Run Output Decisions
1.3. Long-Run Decisions
2. Monopoly
2.1. Monopoly Power
2.2. Sources of Monopoly Power
2.3. Maximizing Profits

6
2.4. Implications of Entry Barriers
3. Monopolistic Competition
3.1. Conditions for Monopolistic Competition
3.2. Profit Maximization
3.3. Long-Run Equilibrium
3.4. Implications of Product Differentiation
4. Optimal Advertising Decisions

Chapter 10. Game Theory: Inside Oligopoly 04

1. Overview of Games and Strategic Thinking


2. Simultaneous-Move, One-Shot Games
2.1. Theory
2.2. Applications of One-Shot Games
3. Infinitely Repeated Games
3.1. Theory
3.2. Factors Affecting Collusion in Pricing Games
3.3. An Application of Infinitely Repeated Games to Product Quality
4. Finitely Repeated Games
4.1. Games with an Uncertain Final Period
4.2. Repeated Games with a Known Final Period: The End-of-Period Problem
4.3. Applications of the End-of-Period Problem
5. Multistage Games
5.1. Theory
5.2. Applications of Multistage Games

Chapter 11. Pricing Strategies for Firms with Market Power 04

1. Basic Pricing Strategies


1.1. Review of the Basic Rule of Profit Maximization
1.2. A Simple Pricing Rule for Monopoly and Monopolistic Competition
1.3. A Simple Pricing Rule for Cournot Oligopoly
2. Strategies That Yield Even Greater Profits
2.1. Extracting Surplus from Consumers
2.2. Pricing Strategies for Special Cost and Demand Structures

7
2.3. Pricing Strategies in Markets with Intense Price Competition

TEACHING AND LEARNING METHODS

No. Teaching Strategies Teaching Methods

1 Direct instruction - Lecture

2 Interactive instruction - Discussion


- Students’ presentation
- Problem-based learning
- Mini-cases

3 Independent study - Self - learning

4 Blended learning Flipped classroom

ASSESSMENT
Type of Assessment
Assessment Method CLO Weighting
Assessment Content

Formative (1) Attendance and In-class everyday 7 10%


assessment participation

(2) In-class Tests Multiple-choice 1-2,5-7 20%


questions/ Short
answer questions

(3) Group work In-Class 1-7 20%


Presentation

Summative (4) Final exam Multiple choice 3-7 50%


Assessment questions and, or
short answer
questions

8
Total: 100%

SCHEDULE OF CLASS LESSONS


WEEK CONTENT Hours (Lec/Lab)

1 Chapter 1. Fundamentals of Managerial Economics 4

2 Chapter 2. Market Forces: Demand and Supply 4

3 Chapter 3. Quantitative Demand Analysis 4

4 Chapter 4. The Theory of Individual Behavior 4

5 Chapter 5. The Production Process and Costs 4

6 Chapter 6. The Organization of the Firm 4

7 Chapter 7. The Nature of Industry 4

8 Chapter 8. Managing in Competitive, Monopolistic, 4


and Monopolistically Competitive Markets

9 Chapter 10. Game Theory: Inside Oligopoly 4

10 Chapter 11. Pricing Strategies for Firms with Market 4


Power

WEEKLY COURSE OUTLINES


Week 1: Fundamentals of Managerial Economics

CLOs covered: 1,5-7

Objectives

LO1.1. Distinguish economic versus accounting profits and costs.


LO1.2. Apply the five forces framework to analyze the sustainability of an industry's profits.
LO1.3. Apply present value analysis to make decisions and value assets.
LO1.4. Apply marginal analysis to determine the optimal level of a managerial control variable.
LO1.5. Identify and apply six principles of effective managerial decision making.
Activities

Read

9
1. Baye (2022): Chapter 1 (p.1-39)
2. Samuelson & Marks (2024): Chapter 1 (p. 1-18).
3. Perloff & Brander (2020): Chapter 1 (p. 23-29).

Discuss

1. What are the fundamental concepts of managerial economics?


2. What is the economic view of effective management?

3. The opportunity cost of an MBA


Do

1. Identify factors affecting economic decisions.


2. Explain the role of profits in a market economy.
3. Identify six principles of effective managerial decision making.

4. Address the real-world problems indicated in the Headline.


5. Practical exercise: Suppose that students are about to open a business, where
should it be located? What are the economic and accounting profits of the
location?

Week 2: Market Forces: Demand and Supply

CLOs covered: 2,5-7

Objectives

LO2.1. Explain the laws of demand and supply and the factors of demand and supply.
LO2.2. Calculate consumer surplus and producer surplus, and describe what they mean.
LO2.3. Explain price determination in a competitive market, and show how equilibrium changes in
response to changes in determinants of demand and supply.
LO2.4. Illustrate how excise taxes, ad valorem taxes, price floors, and price ceilings impact the
functioning of a market.
LO2.5. Apply demand and supply analysis as a qualitative forecasting tool to see the "big picture" in
competitive markets.
Activities

Read

1. Baye (2022): Chapter 2 (p. 40-73).

10
2. Samuelson & Marks (2024): Chapter 3 (p. 59-99)
Discuss

1. Demand, supply, and market equilibrium.


2. Why demand/supply curves shift?
3. Changes in the market equilibrium.
Do

1. Explain and illustrate how excise taxes, ad valorem taxes, price floors and
price ceilings impact the functioning of a market.

2. Address the real-world problems indicated in the Headline.

3. Practical exercise: select a random product in Vietnam, and identify the


factors that shift its demand and supply

Deliverables

1. Exercises and group presentation


Week 3: Quantitative Demand Analysis

CLOs covered: 2,5-7

Objectives

LO3.1. Illustrate the relationship between elasticity of demand and total revenue.
LO3.2. Discuss three factors that influence whether the demand for a given product is relatively elastic
or inelastic.
LO3.3. Explain the relationship between marginal revenue and the own price elasticity of demand.
LO3.4. Explain how regression analysis may be used to estimate demand functions, and how to
interpret and use the output of a regression.
Activities

Read

1. Baye (2022): Chapter 3 (p. 74-102).

Discuss

1. Three factors that influence whether the demand for a given product is
relatively elastic or inelastic.

Do

11
1. Demonstration problems 3.1, 3.2, 3.3, 3.4, 3.5, 3.6.

2. Address the real-world problems indicated in the Headline.

3. Practice running regression analysis by Microsoft Excel or Spss software

Deliverables

1. Exercises and group presentation


Week 4: The Theory of Individual Behaviour

CLOs covered: 2,5-7

Objectives

LO4.1. Illustrate how changes in prices and income impact an individual's opportunities.
LO4.2. Separate the impact of a price change into substitution and income effects.
LO4.3. Show how to derive an individual's demand curve from indifference curve analysis and market
demand from a group of individuals' demands.
LO4.4. Apply the income-leisure choice framework to illustrate the opportunities, incentives, and
choices of workers and managers.
Activities

Read

1. Baye (2022): Chapter 4 (p. 104-136).


2. Allen et al. (2013): Chapter 3 (p. 65-96).
3. Perloff & Brander (2020): Chapter 4 (p. 108-147).

Discuss

1. What is Theory of Individual Behaviour?


2. What are properties of a consumer's preference?

3. The impacts of “buy one, get one free” deals and gift certificates on
customer’s purchase decisions.

Do

1. Demonstration problems 4.1, 4.2 & 4.3.

2. Address the real-world problems indicated in the Headline.

12
Deliverables

1. Exercises and group presentation


Week 5: The Production Process and Costs

CLOs covered: 2,5-7

Objectives

LO5.1. Calculate a cost function from a production function and explain how economic costs differ
from accounting costs.
LO5.2. Explain the difference between and the economic relevance of fixed costs, sunk costs, variable
costs, and marginal costs.
LO5.3. Distinguish between short-run and long-run production decisions and illustrate their impacts on
costs and economies of scale.
Activities

Read

1. Baye (2022): Chapter 5 (p. 137-178).


2. Samuelson & Marks (2024): Chapter 5 (p. 146-174), Chapter 6 (p. 175-
213).
Discuss

1. What is The Production Process and Costs?

2. What is the productivity of inputs?

Do

1. Demonstration problems 5.1, 5.2, 5.3, 5.4, 5.5 & 5.6.


2. Address the real-world problems indicated in the Headline.
Deliverables

1. Exercises and group presentation.


Week 6: The Organization of the Firm

CLOs covered: 3,5-7

Objectives

LO6.1. Identify four types of specialized investments, and explain how each can lead to costly
bargaining, underinvestment, and/or a "hold-up problem".

13
LO6.2. Describe the principal-agent problem as it relates to owners and managers.
LO6.3. Discuss three forces that owners can use to discipline managers.
LO6.4. Describe the principal-agent problem as it relates to managers and workers.
LO6.5. Discuss four tools the manager can use to mitigate incentive problems in the workplace.
Activities

Read

1. Baye (2022): Chapter 6 (p. 179-205).


Discuss

1. What is the organization of the firm?

2. What is the principal-agent problem?

3. Discuss pros and cons of different methods to obtain inputs.

Do

1. Explain the principal-agent problem.


2. Identify the solutions to align managers' incentives to the shareholders'
interests.
3. Demonstration problems 6.1, 6.2, 6.3, 6.4, 6.5 & 6.6.
4. Address the real-world problems indicated in the Headline.
Deliverables

1. Exercises and group presentation.


Week 7: The Nature of Industry

CLOs covered: 4-7

Objectives

LO7.1. Calculate alternative measures of industry structure, conduct, and performance; and discuss
their limitations.
LO7.2. Describe examples of vertical, horizontal, and conglomerate mergers, and explain the economic
basis for each type of merger.
LO7.3. Explain the relevance of the Herfindahl-Hirschman index for antitrust policy under the
horizontal merger guidelines.
LO7.4. Describe the structure-conduct-performance paradigm, the feedback critique, and their relation
to the five-forces framework.

14
LO7.5. Identify whether an industry is best described as perfectly competitive, a monopoly,
monopolistically competitive, or an oligopoly.
Activities

Read

1. Baye (2022): Chapter 7 (p. 206-230).

Discuss

1. What is the Nature of Industry?


2. What is the Herfindahl-Hirschman index?
3. Pros and cons of three types of integration, or mergers: vertical, horizontal,
and conglomerate.
Do

1. Explain the measures of industry structure, conduct and performance.


2. Distinguish among vertical, horizontal and conglomerate mergers.
3. Explain the structure-conduct-performance paradigm.
4. Demonstration problems 7.1, 7.2, 7.3, 7.4 & 7.5.
5. Address the real-world problems indicated in the Headline.
Deliverables

1. Exercises and group presentation.


Week 8: Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets

CLOs covered: 4-7

Objectives

LO8.1. Identify the conditions under which a firm operates as perfectly competitive, monopolistically
competitive, or a monopoly.
LO8.2. Identify sources of (and strategies for obtaining) monopoly power.
LO8.3. Apply the marginal principle to determine the profit-maximizing price and output.
LO8.4. Show the relationship between the elasticity of demand for a firm's product and its marginal
revenue.
LO8.5. Explain how long-run adjustments impact perfectly competitive, monopoly, and
monopolistically competitive firms; discuss the ramifications of each of these market structures
on social welfare.

15
LO8.6. Decide whether a firm making short-run losses should continue to operate or shut down its
operations.
LO8.7. Illustrate the relationship between marginal cost, a competitive firm's short-run supply curve,
and the competitive industry supply; explain why supply curves do not exist for firms that have
market power.
LO8.8. Calculate the optimal output of a firm that operates two plants and the optimal level of
advertising for a firm that enjoys market power.
Activities

Read

1. Baye (2022): Chapter 8 (p. 231-273).


2. Perloff & Brander (2020): Chapter 9
Discuss

1. What is the Competitive market?


2. How many types of markets?

Do

1. Analyze the relationship between demand elasticity and marginal revenue.


2. Determine the price and output levels to maximize profit.
3. Explain the conditions under which firms should shut down.
4. Demonstration problems 8.1, 8.2, 8.3, 8.4, 8.5, 8.6, 8.7 & 8.8.
5. Solve mini case: Apple’s ipad
6. Address the real-world problems indicated in the Headline.
Deliverables

1. Exercises and group presentation.


Week 9: Game Theory: Inside Oligopoly

CLOs covered: 4-7

Objectives

LO9.1. Apply normal form and extensive form representation of games to formulate decisions in
strategic environments that include pricing, advertising, coordination, bargaining, innovation,
product quality, monitoring employees, and entry.
LO9.2. Distinguish among dominant, secure, Nash, mixed, and sub-game perfect equilibrium
strategies, and identify such strategies in various games.

16
LO9.3. Identify whether cooperative (collusive) outcomes may be supported as a Nash equilibrium in a
reported game, and explain the role of trigger strategies, the interest rate, and the presence of an
indefinite or certain final period in achieving such outcomes.
Activities

Read

1. Baye (2022): Chapter 10 (p. 306-344).


2. Samuelson & Marks (2024): Chapter 10 (p. 303-340).
3. Allen et al. (2013): Chapter 12 (p. 460-500).

Discuss

1. What is game theory?


2. How many types of game theory?
Do

1. Apply game theories to formulate strategic decisions.


2. Classify five types of strategies in various games.
3. The outcomes under corresponding strategies.
4. Demonstration problems 10.1 – 10.10.
5. Address the real-world problems indicated in the Headline.
Deliverables

1. Exercises and group presentation.


Week 10: Pricing Strategies for Firms with Market Power

CLOs covered: 4-7

Objectives

LO10.1. Apply simple elasticity-based mark-up formulas to determine profit-maximizing prices in


environments, where a business enjoys market power, including monopoly, monopolistic
competition, Cournot oligopoly.
LO10.2. Formulate pricing strategies that permit firms to extract additional surplus from consumers –
including price discrimination, two-part pricing, block pricing, and commodity bundling – and
explain the conditions needed for each of these strategies to yield higher profits than standard
pricing.

17
LO10.3. Formulate pricing strategies that enhance profits for special cost and demand structures – such
as peak-load pricing, cross-subsidies, and transfer pricing – and explain the conditions needed
for each strategy to work.
LO10.4. Explain how price-matching guarantees, brand loyalty programs, and randomized pricing
strategies can be used to enhance profits in markets with intense price competition.
Activities

Read

1. Baye (2022): Chapter 11 (p. 345-377).

2. Perloff & Brander (2020): Chapter 10 (p. 338-380).

Discuss

1. What is the principle of profit maximization for markets enjoying power?


2. What are price strategies?
3. Mini-case: Disneyland Pricing
4. Mini-case: Google Uses Bidding for Ads to Price Discriminate
Do

1. Explain special pricing strategies to extract additional surplus from


customers.
2. Formulate pricing strategies that enhance profits for special cost and demand
structures.
3. Demonstration problems 11.1 – 11.8.
4. Address the real-world problems indicated in the Headline.
Deliverables

1. Exercises and group presentation.


2. Review.
3. Final exam

COURSE POLICIES

- Read materials before coming to classes

18
- Participate in class discussion

- Participate in Group works

- This course strictly applies EIU's policies on Plagiarism

- Students with unauthorized absences from four 2-hour classes (or more) are subject to a grade of F for
this course.

LECTURERS' INFORMATION

Lecturer 1 Lecturer 2

Name: Huỳnh Công Minh, Ph.D Name: Phan Thị Ngà, Msc.

Title: Lecturer Title: Lecturer

Office: 205.B3 Office: 205.B3

Email: [email protected] Email: [email protected]

Research interests: Research interests:

- Development economics - Applied microeconomics


- Climate change
- Environmental economics
- Energy Economics
- Health economics

- Green consumer behavior

19
APPENDIX

APPENDIX 1. ASSESSMENT RUBRIC

1. Assessment rubric

20
This rubric is used to perform assessment number 1 – Attendance and Participation

Performance Level
Does not meet the
Criteria CLO Points/Weight Excellent Good Satisfactory
requirement
100-80 79.9-65 64.9-50 49.9-00

● Attending ● Attending ● Attending ● Attending


Attendance more than 95- 90% to 95% of 80% to 90% of less than 80% of
according to the 7 30% 100% of classes classes and classes and classes and often
schedule and being on being on time slightly late tardy
time

● Consisten ● Frequently ● Occasional ● Rarely


tly asks asks relevant ly asks contributes to
insightful questions and questions and discussions,
questions. contributes to participates in questions.
discussions. discussions.
● Provides
Participation in well-developed
7 70%
learning activities ideas.
● Actively
listens and
builds upon
others'
contributions.
Total Score 100% 21
This rubric is used to perform assessment number 2 – In-class Test

CRITERIA CLO 10 % 40 % 70 % 100 % POINTS

Apply knowledge 1-4 Mostly nothing to Apply wrongly or Apply on general Apply knowledge 40
count mostly personal or too basic levels with precision in
opinion details

Answer the 1-4 No answer or Some relevance Just answer Comprehensive 40


question totally not relevant but mostly off the enough the correct answer with
spot question underlying
underlining
problems

Critical thinking 5-6 Mostly nothing to Show some Logical but not Critical, multiple 20
count thinking critical views

Total: 100

22
This rubric is used to perform assessment number (3) - Group work

CRITERIA CLO 10 % 40 % 70 % 100 % POINTS

Answer the 1-7 No answer or Some relevancy Just answer Comprehensive 30


question totally not but mostly off the enough the correct answer with
relevant spot uestion underlining
problems

Apply course 1-4 Mostly nothing to Apply wrongly or Apply on general Apply knowledge 40
knowledge count mostly personal or too basic levels with precision in
opinion details

Logical & critical 5-6 Mostly nothing to Show some Logical but not Critical, multiple 10
thinking count thinking critical views

Clear & logic 5-6 Unconfident, Meets more than Meets more than Confident and 20
Presentation avoid eye contact, 40% of the 70%-80% engaging delivery.
inappropriate requirements of
requirements of Effective eye
gestures, poor the Excellent
contact, gestures,
posture. the Excellent level.
and vocal variety
Difficulty level. at an appropriate
engaging pace.
audience.
Clear and
articulate speech.
Stays within the

23
allotted time
frame.
Total: 100

APPENDIX 2. TEST BLUEPRINT

Test Blueprint No.1: This test blueprint is used for the final exam: assessment number 4
Remembe Understan Appl Analys Evaluat Creat Total Mar
Assessment content CLO
r d y e e e ques. k

Written questions

The Organization of the Firm 3 1 1 20

The Nature of Industry 4 1 1 20

Managing in Competitive, 4
Monopolistic, and Monopolistically 1 1 20
Competitive Markets

Game Theory: Inside Oligopoly 4 20

Pricing Strategies for Firms with 4


1 1 10
Market Power

Total 5 100

Note: please refer to the assessment rubric in each quarter for answers

24

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