Dollars spent advertising on posters, billboards, and other out-of-home (OOH) placements climbed to $2.04 billion between July and September, according to U.S. trade group the Out of Home Advertising Association […]
The Daily Beast endured a contentious change in ownership, but its early results are encouraging.
Following Complex's acquisition by Ntwrk, the digital media company has prioritized retail.
New data reveals the ups and downs of the metaverse.
Most of the deals that OpenAI has struck with publishers are structured around two components, according to a leaked pitch deck: fixed and variable
Gracie's Corner has received significant recognition, including the 2024 NAACP Award for Most Outstanding Children’s Program.
Nadav Shoval claimed he was unlawfully terminated from OpenWeb, but an Israeli court has ruled otherwise.
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Podcasts offered this year’s presidential candidates something no other mass media channel could.
IBM, Disney, Warner Bros. Discovery, and Lions Gate Entertainment have collectively spent less than $3.3 million on X.
In a consumer-centric world, stop buying media in agency-centric ways.
Publishers seeking pre-2022 multiples for mergers are in for a ‘bitter pill.'
AI startup Perplexity AI is officially moving forward with previously announced plans to begin testing ads within its search results.
Janice Min discusses covering the business of Hollywood, challenges with building subscribers, and how publishers need to stop seeming so thirsty.
Fandom's Helix is the first product in a broader roadmap aimed to improve ad performance.
Steep drops in Google search visibility could mean the end to publishers outsourcing affiliate operations.
