Former Dentsu CEO Nick Brien Named Interim CEO of Outfront Media Inc.
Brien comes to the role with over four decades of experience at some of the top creative and media agencies.
T-Mobile’s Acquisition of DOOH Provider Vistar Media Adds to Its Ad Platforms
Telecommunications giant T-Mobile is boosting the signal of its digital out-of-home efforts with its acquisition Monday of Vistar Media.
Want to Cut Emissions From Your Ad Campaign? Try Old-Fashioned Billboards
Out-of-home advertising could reduce the carbon emissions of your ad campaign. Global OOH ad agency Billups worked with carbon intelligence firm Cedara to measure the environmental impact of OOH compared [...]
The 5 Most Controversial Billboards of 2024
Why did Bumble’s fumble and Calvin Klein’s FKA Twigs ad provoke such strong reactions?
Your Black Friday Buys Could Show Up on the Las Vegas Sphere
Shopify's Sphere activation uses real-time data to visualize the seasonal shopping surge.
Out of Home Advertising Had Another Record-Breaking Quarter
Dollars spent advertising on posters, billboards, and other out-of-home (OOH) placements climbed to $2.04 billion between July and September, according to U.S. trade group the Out of Home Advertising Association [...]
New Adtech Firm Stic Launches, And Will Turn Your Car Into an Ad
Marketers can buy branded stickers on cars to reach people in specific areas and times of day.
Shopping at Target Is About to Get Wicked
The first of Universal Pictures’ two-film adaptation of Tony Award-winning musical Wicked opens in theaters Nov. 22, but fans of Elphaba and Glinda don’t have to wait until then for [...]
Molly Baz and Formula Maker Bobbie Bring Breastfeeding to Times Square
Molly Baz partners with baby formula maker Bobbie for a groundbreaking ad in New York's Times Square.
The Female Quotient: Girls Are Not ‘Empowered,’ They’re ‘Inpowered’
“Empowered†is out, and “inpowered†is in, according to The Female Quotient, an experience and media company advancing gender equality in the workplace. The FQ teamed up with mentorship ecosystem [...]
Infographic: With Travel and Commuting Up, So Are Transit Ads
Out-of-home transit advertising comes roaring back.
Intrepid Travel Targets Climate Week NYC Attendees With Biggest Ad Blitz Yet
Intrepid Travel is investing $5 million in media for a new campaign in New York based on the success of last year's campaign.
Glossier and Shopify Created a Shoppable Treasure Hunt to Promote a New Brow Product
Before the new Boy Brow Arch launches next week, it's available exclusively in New York, LA and Chicago via shoppable posters now through Monday.
3 Key Takeaways From Brian Wieser’s 2024 U.S. Ad Growth Forecast
The industry analyst projects investments will grow 6.3%, nearly reaching $400 billion.
Kickstarter Takes Over NYC in Search of the Next Crowdfunding Success Story
Debut billboards from 15-year-old brand Kickstarter underline its role in cultural flashpoints.