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Behind The Scenes In Google's Battle Against Bad Ads
SearchBot requires a free Search Engine Land account to use, and gives you access to all SearchBot personas, an image generator, and much more! If you already have a Search Engine Land account, log in now. Otherwise, register here! When new employees join the Google ad quality team that manually reviews suspect ads, they start by studying internal documentation of policies that outline examples of
pcod 2012/04/24
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pcod 2012/04/20
ãŠã‚‚ã—ã‚ã„ "While 89% of ad clicks are incremental (visit wouldn't have happened without the ad), only 50% of ad clicks on the top ad are incremental."

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Making our ads better for everyone
pcod 2012/03/17
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pcod 2012/01/16
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Detecting Adversarial Advertisements in the Wild
Detecting Adversarial Advertisements in the Wild D. Sculley Google, Inc. dsculley@google.com Matthew Eric Otey Google, Inc. otey@google.com Michael Pohl Google, Inc. mpohl@google.com Bridget Spitznagel Google, Inc. drsprite@google.com John Hainsworth Google, Inc. hainsworth@google.com Yunkai Zhou Google, Inc. yunkaiz@google.com ABSTRACT In a large online advertising system, adversaries may at- tem
pcod 2011/09/14
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machine learning
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Infer.NETã‚’ä½¿ã£ãŸç¢ºçŽ‡ãƒ¢ãƒ‡ãƒªãƒ³ã‚°ã®å®Ÿä¾‹
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pcod 2011/06/12
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COMPANYä¼šç¤¾æ¦‚è¦ å¸¸ã«æ–°ã—ã„ãƒ“ã‚¸ãƒ¥ã‚¢ãƒ«ã‚³ãƒŸãƒ¥ãƒ‹ã‚±ãƒ¼ã‚·ãƒ§ãƒ³ã‚’æä¾›ã—ã¦ã„ããŸã‚ã« æ—¥ã€…é€²åŒ–ã—ãªãŒã‚‰å¤‰é©ã‚’ç¶šã‘ã‚‹ã‚¢ãƒžãƒŠã‚’ã”ç´¹ä»‹ã—ã¾ã™ã€‚
pcod 2011/05/29
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What will happen in digital advertising in 2011?
Answer (1 of 23): Looks like the browser is going to start to shake things up in 2011. At first, ad-supported Chrome extensions (followed shortly thereafter by Apple) will probably make big waves * "selective ad blocking" by ad-supported extensions might become a hot topic - especially WRT how...
pcod 2011/02/14
quara

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pcod 2009/05/29
marketing

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pcod 2009/03/01
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pcod 2008/12/12
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pcod 2008/12/04
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pcod 2008/05/06
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pcod 2008/04/22
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Sony UK | Latest Technology News | Electronics | Entertainment
WIN a Trip of a Lifetime to Iceland! To celebrate the release of Ghostbusters: Frozen Empire. Buy and Register any product Â£100 or more from the Sony Store Online and enter code â€œGHOSTBUSTERSâ€ for a chance to win0.
pcod 2008/04/22
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