Upworthy reels in clickbait and moves into story creation
Upworthy’s editorial director, Amy O’Leary, has been working on a new content strategy since joining the site in February, shortly after she was poached from the New York Times by co-founders Peter Koechley and Eli Pariser. The company has been experimenting with its own content for the past few months and has published 22 Upworthy originals to its YouTube channel. The key to the success of qualit
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