Publishers Hire ComScore To Kill Off The Click-ThroughWhich doesn't mean online ads don't work. On the contrary: They work fine.  As with newspaper and TV ads, consumers can get a brand message just by seeing the ad. Clicking or not clicking does not actually indicate a consumer's interest in an advertised product. But the problem for publishers is that after years of being sold on them, Web advertisers have grown quite accustomed to pay for ads
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