[B! marketing] ICHIROã®ãƒ–ãƒƒã‚¯ãƒžãƒ¼ã‚¯

ICHIRO id:ICHIRO

marketingã«é–¢ã™ã‚‹ICHIROã®ãƒ–ãƒƒã‚¯ãƒžãƒ¼ã‚¯ (7)

${{author_name}}$

{{{comment_expanded}}}

{{label}}

{{#is_bookmark}}ãƒªã‚¹ãƒˆ{{/is_bookmark}}{{^is_bookmark}}ãƒªãƒ³ã‚¯{{/is_bookmark}}

${{author_name}}$
{{author_name}}{{created}}
{{ #comment }}{{ comment }}{{ /comment }}
- {{ label }}

${{author_name}}$

{{{comment_expanded}}}

{{label}}

{{#is_bookmark}}ãƒªã‚¹ãƒˆ{{/is_bookmark}}{{^is_bookmark}}ãƒªãƒ³ã‚¯{{/is_bookmark}}

ãªãœAirbnbã¯å¼·ãã€Uberã¯å¼±ã„ã®ã‹ï¼Ÿãƒ¼ãƒ¼èµ·æ¥å®¶ãŒçŸ¥ã£ã¦ãŠãã¹ã4ã¤ã®ãƒãƒƒãƒˆãƒ¯ãƒ¼ã‚¯ã‚¨ãƒ•ã‚§ã‚¯ãƒˆ - BRIDGEï¼ˆãƒ–ãƒªãƒƒã‚¸ï¼‰ãƒ†ã‚¯ãƒŽãƒã‚¸ãƒ¼ï¼†ã‚¹ã‚¿ãƒ¼ãƒˆã‚¢ãƒƒãƒ—æƒ…å ±
Image Credit: NFX ãƒ”ãƒƒã‚¯ã‚¢ãƒƒãƒ—è¨˜äº‹:Â Why Some Platforms Thrive and Others Donâ€™t æœ€è¿‘ã€SNSã§ã€Œèµ·æ¥å®¶ãŒæŠ•è³‡å®¶ã¸äº‹æ¥æˆ¦ç•¥ã‚’ãƒ”ãƒƒãƒã™ã‚‹éš›ã€ç”ãˆã‚‹ã¹ãåž‹ãŒã‚ã‚‹ã€ã¨ã„ã†ã‚„ã‚Šå–ã‚Šã‚’ã—ã°ã—ã°ç›®ã«ã™ã‚‹ã‚ˆã†ã«ãªã‚Šã¾ã—ãŸã€‚çµè«–ã‹ã‚‰è¨€ã†ã¨ã€Œãƒãƒƒãƒˆãƒ¯ãƒ¼ã‚¯ã‚¨ãƒ•ã‚§ã‚¯ãƒˆã€ã€Œè¦æ¨¡ã®ãƒ¡ãƒªãƒƒãƒˆã€ã€Œãƒ–ãƒ©ãƒ³ãƒ‰ã€ã€Œé«˜ã„ã‚¹ã‚¤ãƒƒãƒã‚³ã‚¹ãƒˆã€ã®4ã¤ãŒç”ãˆã«ãªã‚Šã¾ã™ã€‚ã‚µãƒ¼ãƒ“ã‚¹ãŒæˆé•·ã™ã‚‹ãŸã‚ã«ã€ä½•ã‚’æ¦å™¨ã«æˆ¦ã£ã¦ã„ãã‹ã¯ã“ã®ã©ã‚Œã‹ã‚’èª¬æ˜Žã™ã‚Œã°ç‰‡ä»˜ãã¨ã„ã†ã‚‚ã®ã§ã™ã€‚ ã—ã‹ã—ãƒªã‚µãƒ¼ãƒã‚’ã—ã¦ã„ã‚‹ãªã‹ã€å¼·å›ºãªã€Œãƒãƒƒãƒˆãƒ¯ãƒ¼ã‚¯ã‚¨ãƒ•ã‚§ã‚¯ãƒˆã€ã‚’ä½œã‚Šä¸Šã’ã‚‹4ã¤ã®å…¬å¼ã‚’æŠ¼ã•ãˆã¦ãŠã‘ã°ã€å…ˆã»ã©ã®å…¨ã¦ã®å›žç”ãƒ¢ãƒ‡ãƒ«ã‚’æº€ãŸã™ç‹é“ãŒè¦‹ãˆã‚‹ã¨æ„Ÿã˜ã¾ã—ãŸã€‚è¨€ã„æ›ãˆã‚Œã°ãƒãƒƒãƒˆãƒ¯ãƒ¼ã‚¯ã‚¨ãƒ•ã‚§ã‚¯ãƒˆæ§‹ç¯‰æˆ¦ç•¥ã•ãˆèª¤ã‚‰ãªã‘ã‚Œã°ã€ã‚ã‚‰ã‚†ã‚‹ç«¶åˆã‚·ãƒãƒ¥ã‚¨ãƒ¼ã‚·ãƒ§ãƒ³ã«ãŠã„ã¦ã‚‚ä»–ç¤¾ã‚’è² ã‹ã›ã‚‹â€œãƒ‡ã‚£ãƒ•ã‚§ãƒ³ã‚¹åŠ›â€ã‚’ç²å¾—ã§ãã‚‹ã¨è€ƒãˆã¾ã™ã€‚ ãã‚‚
ICHIRO 2019/10/25
business

Marketing

management
ãƒªãƒ³ã‚¯
ãƒãƒƒãƒˆãƒ•ãƒªãƒƒã‚¯ã‚¹ã®å€¤ä¸Šã’ã‹ã‚‰è€ƒãˆã‚‹ã‚µãƒ–ã‚¹ã‚¯ãƒªãƒ—ã‚·ãƒ§ãƒ³ãƒ¢ãƒ‡ãƒ«ã®é©åˆ‡ãªKPIè¨å®šï½œãªãŠã‚†ã
Netflixã€ã‚¢ãƒ¡ãƒªã‚«ã§10æœˆã‹ã‚‰å€¤ä¸Šã’ã«ãªã£ã¦ã€è¿‘ã€…æ—¥æœ¬ã§ã‚‚å€¤ä¸Šã’ã«ãªã‚‹å¯èƒ½æ€§ãŒé«˜ã„ã‚‰ã—ã„ã§ã™ãã€‚ NetflixãŒæ—¥æœ¬ã§æä¾›ã‚’é–‹å§‹ã—ãŸã®ã¯2015å¹´ã€‚ã“ã®å¹´ã¯ã€Apple Music ã‚„Amazonãƒ—ãƒ©ã‚¤ãƒ ãƒ“ãƒ‡ã‚ªã€AWA ã‚„ LINE MUSIC ãŒæä¾›ã‚’é–‹å§‹ã—ã€ã‚µãƒ–ã‚¹ã‚¯å…ƒå¹´ã¨å‘¼ã°ã‚Œã¾ã—ãŸã€‚ ã€Œæ‰€æœ‰ã€ã‹ã‚‰ã€Œåˆ©ç”¨ã€ã¸ã€ã€Œå•†å“ã€ã‹ã‚‰ã€Œã‚µãƒ¼ãƒ“ã‚¹ã€ã¸ã€ã€Œè²©å£²ã€ã‹ã‚‰ã€Œæœˆé¡èª²é‡‘ã€ã¸ã€‚ã“ã®ãƒ“ã‚¸ãƒã‚¹ãƒ¢ãƒ‡ãƒ«ã¯Â â€œã‚µãƒ–ã‚¹ã‚¯ãƒªãƒ—ã‚·ãƒ§ãƒ³â€ï¼ˆÂ â€œã‚µãƒ–ã‚¹ã‚¯â€ ï¼‰ã¨å‘¼ã°ã‚Œã€æœ€è¿‘ã§ã¯ã€ãƒ•ã‚¡ãƒƒã‚·ãƒ§ãƒ³ã®ãƒ¬ãƒ³ã‚¿ãƒ«ã‚µãƒ¼ãƒ“ã‚¹ã€â€œãƒ¡ãƒãƒ£ã‚«ãƒªâ€ ãŒæ¬…å‚46ã‚’CMã«èµ·ç”¨ã—ã¦ï¼ˆâ€»2ï¼‰å¤§ã€…çš„ã«å±•é–‹ã—ã¦ã„ã¾ã™ã€‚ãã®ã‚ãƒ£ãƒƒãƒã‚³ãƒ”ãƒ¼ã¯ãƒ»ãƒ»ãƒ» ã—ã‹ã—ã€Twitterã§ã¯ã“ã‚“ãªåå¿œã‚‚å¤šã„ã§ã™ã€‚ ã‚µãƒ–ã‚¹ã‚¯ãƒªãƒ—ã‚·ãƒ§ãƒ³ã¨ã„ã†è¨€è‘‰ãŒã€ã©ã“ã¾ã§å¸‚æ°‘æ¨©ã‚’å¾—ã¦ã„ã‚‹ã‹ã‚ã‹ã‚Šã¾ã›ã‚“ãŒã€ã‚¢ãƒ¡ãƒªã‚«ã§ã¯ã€ã‚«ãƒŸã‚½ãƒªã®ã€ŒDollar Shave Clubã€ã‚„æ¯ãƒ–ãƒ©ã‚·ã®ã€ŒG
ICHIRO 2017/10/22
business

marketing
ãƒªãƒ³ã‚¯
Tãƒã‚¤ãƒ³ãƒˆã®ä¼šå“¡ãƒ‡ãƒ¼ã‚¿åˆ†æžã‹ã‚‰ä¼æ¥ã¯ä½•ã‚’çŸ¥ã‚‹ã®ã‹
å°åˆ·ã™ã‚‹ ãƒ¡ãƒ¼ãƒ«ã§é€ã‚‹ ãƒ†ã‚ã‚¹ãƒˆ HTML é›»åæ›¸ç± PDF ãƒ€ã‚¦ãƒ³ãƒãƒ¼ãƒ‰ ãƒ†ã‚ã‚¹ãƒˆ é›»åæ›¸ç± PDF ã‚¯ãƒªãƒƒãƒ—ã—ãŸè¨˜äº‹ã‚’Myãƒšãƒ¼ã‚¸ã‹ã‚‰èªã‚€ã“ã¨ãŒã§ãã¾ã™ å¤šæ§˜ãªã‚·ã‚¹ãƒ†ãƒ ã‹ã‚‰ç”Ÿã¿å‡ºã•ã‚Œã‚‹å¤šç¨®ã€å¤§é‡ã®ã€Œãƒ‡ãƒ¼ã‚¿ã€ã‚’é«˜é€Ÿã«åˆ†æžã—ã€ãã“ã‹ã‚‰å¾—ãŸçŸ¥è¦‹ã‚’ãƒ“ã‚¸ãƒã‚¹ã®ç«¶äº‰åŠ›å¼·åŒ–ã‚„é¡§å®¢æº€è¶³åº¦ã®å‘ä¸Šã«å½¹ç«‹ã¦ã‚ˆã†ã¨ã™ã‚‹å–ã‚Šçµ„ã¿â€”â€”ã€Œãƒ“ãƒƒã‚°ãƒ‡ãƒ¼ã‚¿ã€ãŒã€å¤§ããªæ³¨ç›®ã‚’é›†ã‚ã¦ã„ã‚‹ã€‚ 4æœˆä¸æ—¬ã«é–‹å‚¬ã•ã‚ŒãŸæ—¥æœ¬IBMä¸»å‚¬ã®ã€ŒInformation On Demand Conference Japan 2012ã€ã®ä¸ã§ã€å®Ÿéš›ã«ã“ã®ãƒ“ãƒƒã‚¯ãƒ‡ãƒ¼ã‚¿ã‚’æ´»ç”¨ã—ã¦æˆæžœã‚’ã‚ã’ã¦ã„ã‚‹ã„ãã¤ã‹ã®ä¼æ¥ã®äº‹ä¾‹ãŒç´¹ä»‹ã•ã‚ŒãŸã€‚ãã®ä¸ã«ã¯ã€æ—¥æœ¬äººå£ã®ç´„3å‰²ã«ãŠã‚ˆã¶å€‹äººæ¶ˆè²»è€…ã®è³¼è²·è¡Œå‹•ã«é–¢ã™ã‚‹ãƒ‡ãƒ¼ã‚¿ã‚’æ´»ç”¨ã—ã€ãƒ‘ãƒ¼ãƒˆãƒŠãƒ¼ã«å¯¾ã—ã¦ãƒžãƒ¼ã‚±ãƒ†ã‚£ãƒ³ã‚°è¦–ç‚¹ã§ã®åˆ†æžã‚µãƒ¼ãƒ“ã‚¹ã‚’æä¾›ã—ã¦ã„ã‚‹ä¼æ¥ãŒã‚ã£ãŸã€‚ ã€ŒTãƒã‚¤ãƒ³ãƒˆã€ã‚µãƒ¼ãƒ“ã‚¹ã‚’å±•é–‹ã™ã‚‹ã‚«ãƒ«ãƒãƒ¥ã‚¢ãƒ»ã‚³ãƒ³ãƒ“ãƒ‹ã‚¨ãƒ³ã‚¹ãƒ»ã‚¯ãƒ©ãƒ–
ICHIRO 2012/06/12
marketing

BI
ãƒªãƒ³ã‚¯
note â€•â€•ã¤ãã‚‹ã€ã¤ãªãŒã‚‹ã€ã¨ã©ã‘ã‚‹ã€‚
ãƒžãƒ¼ã‚±ãƒ†ã‚£ãƒ³ã‚°ç†è«–ã®Theæ•™ç§‘æ›¸ofæ•™ç§‘æ›¸ã€æœ‰æ–é–£ã‚¢ãƒ«ãƒžã€Žãƒžãƒ¼ã‚±ãƒ†ã‚£ãƒ³ã‚°æˆ¦ç•¥ã€ˆç¬¬6ç‰ˆã€‰ã€ã‚’ãƒ†ã‚ã‚¹ãƒˆã¨ã—ãŸå…¨14å›žã®ç†è«–å¦ç¿’ãƒ—ãƒã‚°ãƒ©ãƒ ã®æä¾›ã‚’é–‹å§‹ã—ã¾ã™ï¼ˆç„¡æ–™ã§ã™!!ï¼‰ ã¤ã„ã«å¤¢ã®ã²ã¨ã¤ãŒå¶ã„ã¾ã—ãŸï¼ ä½•ã‚’ã™ã‚‹ã®ã‹æŽ²é¡Œã®é€šã‚Šã€ãƒžãƒ¼ã‚±ãƒ†ã‚£ãƒ³ã‚°ç†è«–ã®Theæ•™ç§‘æ›¸ofæ•™ç§‘æ›¸ã€Žãƒžãƒ¼ã‚±ãƒ†ã‚£ãƒ³ã‚°æˆ¦ç•¥ã€ˆç¬¬6ç‰ˆã€‰ã€ï¼ˆæœ‰æ–é–£ã‚¢ãƒ«ãƒžï¼‰ã‚’ãƒ†ã‚ã‚¹ãƒˆã¨ã—ãŸå…¨14å›žã®ç†è«–å¦ç¿’ãƒ—ãƒã‚°ãƒ©ãƒ ã®æä¾›ã‚’é–‹å§‹ã—ã¾ã™ã€‚ã—ã‹ã‚‚MARPSã ã‹ã‚‰ç„¡æ–™ï¼ã€€è¬›å¸«ã¯ä¸è‚–ãƒ¯ã‚¿ã‚¯ã‚·æ± ç”°ãŒå‹™ã‚ã¾ã™ã€‚ æœ¬æ›¸ã¯ã€å®Ÿå‹™å®¶ãƒžãƒ¼ã‚±ã‚¿ãƒ¼ã‚„å¤§å¦ç”ŸãŒä½“ç³»çš„ãªãƒžãƒ¼ã‚±ãƒ†ã‚£ãƒ³ã‚°ç†è«–ã‚’å¦ã¶ä¸€å†Šã¨ã—ã¦é«˜ã„è©•åˆ¤ã¨ä¿¡é ¼ã‚’ç²å¾—ã—ã¦ããŸã¾ã•ã«å®šç•ªä¸ã®å®šç•ªã®æ›¸ã§ã™ï¼ˆåˆç‰ˆã¯1996å¹´4æœˆï¼‰ã€‚ MARPSã¯ã“ã®ãŸã³ã€æœ¬æ›¸ã®å‡ºç‰ˆå…ƒã§ã‚ã‚‹
ICHIRO 2012/03/04
Web

interest

marketing
ãƒªãƒ³ã‚¯
ç†ç³»å‡ºèº«ä¼ç”»è€…ãŒãŠé‡‘ã‚’ç²å¾—ã™ã‚‹ãŸã‚ã®ãƒ“ã‚¸ãƒã‚¹ãƒ—ãƒ©ãƒ³ã®ä¾‹ - ã¯ã¦ãªãƒã‚¤ãƒ³ãƒˆï¼“ä¸‡ã‚’ä½¿ã„åˆ‡ã‚‹ã¾ã§æ»ãªãªã„æ—¥è¨˜
æ–°ã—ã„ä¼ç”»ã‚’ç«‹ã¡ä¸Šã’ã‚‹ã¨ãã«å¿…è¦ãªæŠ•è³‡ã‚’ä¼šç¤¾ã‹ã‚‰ã²ã£ã±ã‚Šã ã™ã®ã¯å¤§å¤‰ã ã€‚ä¸Šå¸ã¯OKã—ã¦ã‚‚ç®¡ç†éƒ¨é–€ãŒã„ã„é¡”ã‚’ã—ãªã„ã¨ã„ã‚ã„ã‚ã¨ã‚ã‚“ã©ãã•ã„ã€‚ ãã†ã„ã†ã¨ãã«è¦æ±‚ã•ã‚Œã‚‹ã®ãŒãƒ“ã‚¸ãƒã‚¹ãƒ—ãƒ©ãƒ³ã ã€‚ãƒãƒ©è‰²ã®äºˆæƒ³ã‚’æ›¸ãæ®´ã£ãŸäº‹æ¥è¨ˆç”»æ›¸ã‚’ä½œæ–‡ã™ã‚‹ã¨ãŠé‡‘ã‚’ã‹ãªã‚Šã®ç¢ºçŽ‡ã§å‡ºã—ã¦ãã‚Œã‚‹ã“ã¨ã«ä¸–ã®ä¸ã§ã¯ãªã£ã¦ã„ã‚‹ã€‚ ãˆã£ï¼Ÿã„ãã‚‰äº‹æ¥è¨ˆç”»ã‚’ã ã—ã¦ã‚‚é€šã‚‰ãªã„ï¼Ÿã‚ãƒ¼ã€ãã‚Œã¯å›ã®æ”¿æ²»åŠ›ãŒä¸è¶³ã—ã¦ã„ã‚‹ã‹ã‚‰ã ã€‚å›ã®äº‹æ¥è¨ˆç”»ã®ä¸èº«ã‚‚ãã£ã¨ã‚¯ã‚½ã ã¨ã¯æ€ã†ã‘ã©ã€ãã‚Œã¯ä¼ç”»ãŒé€šã‚‰ãªã„ã“ã¨ã¨ã¯ã‚ã¾ã‚Šé–¢ä¿‚ãªã„ã€‚ ä¸–ã®ä¸ã§é€šã‚‹ä¼ç”»ã¨ã¯ã©ã‚Œã ã‘æ”¿æ²»åŠ›ã®ã‚ã‚‹äººé–“ãŒè³›æˆã™ã‚‹ã‹ã§æ±ºã¾ã‚‹ã€‚æ”¿æ²»åŠ›ã¨ã¯ç¤¾å†…çš„ãªç«‹å ´ã®å¼·ã•ã ã£ãŸã‚Šã€å£°ã®å¤§ãã•ã ã£ãŸã‚Šã€ãã¡ã£ã“ã•ã ã£ãŸã‚Šã€ã ã‚Œã¨ä»²ãŒã„ã„ã‹ãªã‚“ã‹ã§æ±ºã¾ã‚‹ãƒ‘ãƒ©ãƒ¡ãƒ¼ã‚¿ãƒ¼ã ã€‚ä¼ç”»ã®ä¸èº«ã¯ã©ã†ã›ã ã‚Œã‚‚åˆ¤æ–ã§ããªã„ã€‚ ã¨ã¯ã„ãˆã€ã ã‚Œã‚‚æœ¬å½“ã®ä¸€ç•ªå¤§äº‹ãªã¨ã“ã‚ã¯åˆ¤æ–ã§ããªã„äº‹æ¥è¨ˆç”»ã§ã‚ã£ã¦ã‚‚å½¢å¼çš„ãªå¯©æŸ»ã¯ã‚ã‚‹ã€‚ã‚ˆã†ã™ã‚‹ã«
ICHIRO 2011/08/08
marketing

business
ãƒªãƒ³ã‚¯
ã‚¢ã‚¯ã‚»ã‚¹è§£æžæ–‡åŒ–ã‚’ç¤¾å†…ã«æµ¸é€ã•ã›ã‚‹æ–¹æ³•ã€€ã€Žã˜ã‚ƒã‚‰ã‚“.netã€ã®äº‹ä¾‹ã€MarkeZine Day 2009ã€‘
ã€ŽMarkeZineã€ãŒä¸»å‚¬ã™ã‚‹ãƒžãƒ¼ã‚±ãƒ†ã‚£ãƒ³ã‚°ãƒ»ã‚¤ãƒ™ãƒ³ãƒˆã€ŽMarkeZine Dayã€ã€ŽMarkeZine Academyã€ã€ŽMarkeZine ãƒ—ãƒ¬ãƒŸã‚¢ãƒ ã‚»ãƒŸãƒŠãƒ¼ã€ã® æœ€æ–°æƒ…å ±ã‚’ã¯ã˜ã‚ã€æ§˜ã€…ãªã‚¤ãƒ™ãƒ³ãƒˆæƒ…å ±ã‚’ã¾ã¨ã‚ã¦ã”ç´¹ä»‹ã—ã¾ã™ã€‚ MarkeZine Day
ICHIRO 2010/03/01
marketing

datamining
ãƒªãƒ³ã‚¯
ãƒ‡ãƒ¼ã‚¿ãƒžã‚¤ãƒ‹ãƒ³ã‚°ãƒ„ãƒ¼ãƒ«ã¯ã‚³ã‚³ã¾ã§é€²åŒ–ã—ãŸã€€ãƒ€ã‚¤ãƒ¬ã‚¯ãƒˆãƒžãƒ¼ã‚±ãƒ†ã‚£ãƒ³ã‚°ã®äº‹ä¾‹ç´¹ä»‹ã€MarkeZine Day 2009ã€‘
ã€ŽMarkeZineã€ãŒä¸»å‚¬ã™ã‚‹ãƒžãƒ¼ã‚±ãƒ†ã‚£ãƒ³ã‚°ãƒ»ã‚¤ãƒ™ãƒ³ãƒˆã€ŽMarkeZine Dayã€ã€ŽMarkeZine Academyã€ã€ŽMarkeZine ãƒ—ãƒ¬ãƒŸã‚¢ãƒ ã‚»ãƒŸãƒŠãƒ¼ã€ã® æœ€æ–°æƒ…å ±ã‚’ã¯ã˜ã‚ã€æ§˜ã€…ãªã‚¤ãƒ™ãƒ³ãƒˆæƒ…å ±ã‚’ã¾ã¨ã‚ã¦ã”ç´¹ä»‹ã—ã¾ã™ã€‚ MarkeZine Day
ICHIRO 2010/03/01
research

Marketing

datamining
ãƒªãƒ³ã‚¯
1