[B! rtb][presentation] uchiuchiyamaã®ãƒ–ãƒƒã‚¯ãƒžãƒ¼ã‚¯

uchiuchiyama id:uchiuchiyama

rtbã¨presentationã«é–¢ã™ã‚‹uchiuchiyamaã®ãƒ–ãƒƒã‚¯ãƒžãƒ¼ã‚¯ (7)

${{author_name}}$

{{{comment_expanded}}}

{{label}}

{{#is_bookmark}}ãƒªã‚¹ãƒˆ{{/is_bookmark}}{{^is_bookmark}}ãƒªãƒ³ã‚¯{{/is_bookmark}}

${{author_name}}$
{{author_name}}{{created}}
{{ #comment }}{{ comment }}{{ /comment }}
- {{ label }}

${{author_name}}$

{{{comment_expanded}}}

{{label}}

{{#is_bookmark}}ãƒªã‚¹ãƒˆ{{/is_bookmark}}{{^is_bookmark}}ãƒªãƒ³ã‚¯{{/is_bookmark}}

ã€ŽSSP/3PAS/DSPï½žRTBè©³èª¬ï¼ˆOpen RTBï¼‰ã€ã‚’ã‚¢ãƒ‰ãƒ†ã‚¯å‹‰å¼·ä¼šç¬¬2å›žã§è©±ã—ã¾ã—ãŸ - noriaki blog ã¯ã¦ãªå‡ºå¼µæ‰€
å‰å›žå¥½è©•ã ã£ãŸã®ã§ã¾ãŸã‚„ã‚Šã¾ã—ãŸ æ—¥æœ¬æœ€å¤§ç´šã®SSP Fluctï¼ˆãƒ•ãƒ©ã‚¯ãƒˆï¼‰ã‚’é‹å–¶ã™ã‚‹adingoï¼ˆã‚¢ãƒ‡ã‚£ãƒ³ã‚´ï¼‰ç¤¾ã®ä¼šè°å®¤ã‚’ãŠå€Ÿã‚Šã—ã¦ã€å‰å›žã¨åŒæ§˜ã«ç§ãŒè¬›å¸«å½¹ã¨ã—ã¦è©±ã‚’ã—ã€10äººå¼±ã§2æ™‚é–“åŠãã‚‰ã„æ„è¦‹äº¤æ›ã‚’ã—ãªãŒã‚‰é–‹å‚¬ã—ã¾ã—ãŸã€‚ å‰å›žï¼ˆç¬¬1å›žï¼‰ã«ã¤ã„ã¦ã¯ã“ã¡ã‚‰ã®ãƒšãƒ¼ã‚¸ ã‚¢ãƒ‰ãƒ†ã‚¯å‹‰å¼·ä¼šï¼ˆç¬¬2å›žï¼‰ ä»Šå›žã¯ã€ã§ãã‚‹ã ã‘ä½“ç³»çš„ã«åŸºç¤Žã¨ãªã‚‹è€ƒãˆæ–¹ã‚’ä¸å¿ƒã«ã€ã‚¢ãƒ‰ãƒ†ã‚¯ã«ã‚ˆã‚‹ã€Œåª’ä½“å´ã®æœ€é©åŒ–ã€ã¨ã€Œåºƒå‘Šä¸»å´ã®æœ€é©åŒ–ã€ã¨ã¯ä½•ã‹ï¼Ÿã¨ã„ã†ã“ã¨ã‚’è©±ã—ã¾ã—ãŸã€‚ã©ã†ã—ã¦ã‚‚æµè¡Œã£ã¦ã‚‹ã¨ã„ã†ã“ã¨ã‚‚ã‚ã£ã¦ãƒ†ã‚¯ãƒŽãƒã‚¸ãƒ¼ã«ç›®ãŒè¡ŒããŒã¡ã§ã™ãŒã€ãªãœã‚¢ãƒ‰ãƒ†ã‚¯ã‚’ä½¿ã†ã®ã‹ã¨ã„ã†è€ƒãˆæ–¹ã‚’æ•´ç†ã™ã‚‹ã®ãŒå¤§åˆ‡ã§ã™ã€‚ ã¾ãŸã€RTB (Real-Time Bidding) ã¨å‘¼ã°ã‚Œã‚‹åºƒå‘Šå–å¼•å½¢å¼ã«ã¤ã„ã¦ã€IAB (The Interactive Advertising Bureau)ãŒæ”¹è¨‚ãƒ»ç™ºè¡Œã—ã¦ã„ã‚‹RTBã®APIä»•æ§˜ (OpenRTB) ã‚’ã‚‚ã¨
uchiuchiyama 2013/06/30
ãƒ–ãƒã‚°æ›¸ã„ãŸ

ad

marketing

presentation

dsp

ssp

dmp

rtb
ãƒªãƒ³ã‚¯
ad:tech Tokyo 2011 - MicroAd Workshop
1. DSPã«ã‚ˆã‚‹ãƒ‡ã‚£ã‚¹ãƒ—ãƒ¬ã‚¤åºƒå‘Šã®ãƒ‘ãƒ©ãƒ€ã‚¤ãƒ ã‚·ãƒ•ãƒˆ æ ªå¼ä¼šç¤¾ãƒžã‚¤ã‚¯ãƒã‚¢ãƒ‰ äº¬éƒ½ç ”ç©¶é–‹ç™ºæ‰€ æ‰€é•· é‡Žå£ èˆª Wataru Noguchi / General Manager, Kyoto R&D Center, MicroAd, Inc. 1
uchiuchiyama 2013/06/03
ad

marketing

microad

dsp

ssp

rtb

dmp

adtech

presentation
ãƒªãƒ³ã‚¯
æ—¥ç±³ã‚ªãƒ³ãƒ©ã‚¤ãƒ³åºƒå‘Šãƒ—ãƒ©ãƒƒãƒˆãƒ•ã‚©ãƒ¼ãƒ å¸‚å ´ï¼ˆã‚«ã‚ªã‚¹ãƒžãƒƒãƒ—ï¼‰ | PLATFORM ONE
æ—¥ç±³ã‚ªãƒ³ãƒ©ã‚¤ãƒ³åºƒå‘Šãƒ—ãƒ©ãƒƒãƒˆãƒ•ã‚©ãƒ¼ãƒ å¸‚å ´ï¼ˆã‚«ã‚ªã‚¹ãƒžãƒƒãƒ—ï¼‰ ç±³å›½ã®æŠ•è³‡éŠ€è¡Œå®¶ã€ãƒ†ãƒ¬ãƒ³ã‚¹ãƒ»ã‚«ãƒ¯ã‚¸ãƒ£æ°ï¼ˆ@tkawaja å…ƒGCA Savvianã€ç¾LUMA Patnersä»£è¡¨ï¼‰ãŒä½œæˆã—ãŸã€ŒDisplay Advertising Techno logy Landscapeã€ã€é€šç§°ã‚«ã‚ªã‚¹ãƒžãƒƒãƒ—ã¯ã¨ã¦ã‚‚æœ‰åã§ã™ãŒã€ç¾æ™‚ç‚¹ã®æœ€æ–°ç‰ˆã¯ã“ã‚“ãªæ„Ÿã˜ã®ã‚ˆã†ã§ã™ã€‚ http://www.slideshare.net/tkawaja/luma-display-ad-tech-landscape-2010-1231 æ—¥æœ¬ã§ã¯ã‚»ãƒ—ãƒ†ãƒ¼ãƒ‹ã®è¿‘è—¤ã•ã‚“ (@hirohirokon)ãŒæ—¥æœ¬ç‰ˆã‚’ä½œæˆã•ã‚Œã¦ãŠã‚Šã€ãƒãƒƒãƒˆåºƒå‘Šæ¥ç•Œã§ã¯å‚è€ƒã«ã•ã‚Œã¦ã„ã‚‹æ–¹ã‚‚å¤šã„ã¨æ€ã„ã¾ã™ã€‚ http://ow.ly/i/9DU8 ã“ã®æ—¥ç±³ï¼’ã¤ã®ãƒžãƒƒãƒ—ã¯ã€æ—¥ã€…é€²åŒ–ã™ã‚‹ã‚¢ãƒ‰ãƒ†ã‚¯ãƒŽãƒã‚¸ãƒ¼ã‚’åˆ†é¡žã—ã¦ã„ãè¦–ç‚¹ã§ä½œã‚‰ã‚Œã¦ãŠã‚Šã€å„ãƒ—ãƒ¬ã‚¤ãƒ¤ãƒ¼ã®å‹•å‘ã‚’æŠŠæ¡ã™ã‚‹ã«ã¯ã¨ã¦ã‚‚ä¾¿
uchiuchiyama 2013/05/19
ad

marketing

rtb

ssp

dsp

dmp

pdf

presentation

visualization
ãƒªãƒ³ã‚¯
JP_Chaosmap 2013 Spring
1. Display Advertising Techno logy Landscape [JP/2013] Media Buying Ad Networks Sharing Data Agencies Platforms / DSPs Exchanges Horizontal / Social Tools Agency Desk SSPs Media Rep P M Video / Rich Media U C A B O R Vertical / Targeted L N K Creative Optimization Media Planning DMPs and Data Aggregators I S and Attribution E S U Performance Publisher T Tools H M Tag Mgmt E E E R Ad Servers R R Ret
uchiuchiyama 2013/05/19
presentation

ad

marketing

rtb

ssp

dsp

dmp

visualization
ãƒªãƒ³ã‚¯
æ´ä»£ã®ã‚«ã‚ªã‚¹ãƒžãƒƒãƒ— | RTB SQUARE
2017å¹´ç‰ˆ ãƒã‚¤ãƒ†ã‚£ãƒ–åºƒå‘Šã‚«ã‚ªã‚¹ãƒžãƒƒãƒ— 2017å¹´ç‰ˆ ã‚³ãƒ³ãƒ†ãƒ³ãƒ„ãƒžãƒ¼ã‚±ãƒ†ã‚£ãƒ³ã‚°ã€€ã‚«ã‚ªã‚¹ãƒžãƒƒãƒ— 2015å¹´-2016å¹´ç‰ˆ ã‚«ã‚ªã‚¹ãƒžãƒƒãƒ—
uchiuchiyama 2013/05/19
ad

marketing

presentation

rtb

ssp

dsp

dmp
ãƒªãƒ³ã‚¯
ã‚¢ãƒ‰ãƒ•ã‚¡ã‚¤ãƒ–DSP/RTBã®ã‚¢ãƒ¼ã‚ãƒ†ã‚¯ãƒãƒ£
Statistics Likes 3 Downloads 5 Comments 0 Embed Views 0 Views on SlideShare 75 Total Views 75 ã‚¢ãƒ‰ãƒ•ã‚¡ã‚¤ãƒ–DSP/RTBã®ã‚¢ãƒ¼ã‚ãƒ†ã‚¯ãƒãƒ£ Presentation Transcript ã‚¢ãƒ‰ãƒ•ã‚¡ã‚¤ãƒ–DSP/RTBã®ã‚¢ãƒ¼ã‚ãƒ†ã‚¯ãƒãƒ£ã‚¢ãƒ‰ãƒ•ã‚¡ã‚¤ãƒ–ï¼ˆæ ªï¼‰ ä»£è¡¨ ç¤’éƒ¨ æ£å¹¸ç¬¬26å›ž ãƒ‡ãƒ¼ã‚¿ãƒžã‚¤ãƒ‹ãƒ³ã‚°+Web@æ±äº¬ ç™ºè¡¨è³‡æ–™ ï¼ˆ2013/05/18 ãƒ‹ãƒ•ãƒ†ã‚£ï¼‰ RTBã®æ¦‚è¦â€¢ RTBã¨ã¯â€“ ãƒ‡ã‚£ã‚¹ãƒ—ãƒ¬ã‚¤åºƒå‘Šã‚’ï¼‘ã‚¤ãƒ³ãƒ—ãƒ¬ãƒƒã‚·ãƒ§ãƒ³æ¯Žã«ã‚ªãƒ¼ã‚¯ã‚·ãƒ§ãƒ³ã«ã‚ˆã£ã¦è²·ã„ä»˜ã‘ã‚‹ä»•çµ„ã¿â€“ ãƒ¡ãƒ‡ã‚£ã‚¢å´ï¼ˆSSPãƒ»ã‚¢ãƒ‰ã‚¨ã‚¯ã‚¹ãƒã‚§ãƒ³ã‚¸ï¼‰ãŒã‚ªãƒ¼ã‚¯ã‚·ãƒ§ãƒ³ã‚’é–‹å‚¬ï¼ˆãƒªã‚¯ã‚¨ã‚¹ãƒˆç™ºè¡Œï¼‰ã—ã€åºƒå‘Šä¸»å´ï¼ˆDSPï¼‰ãŒå…¥æœã¨è½æœæ™‚ã®åºƒå‘Šé…ä¿¡ã‚’è¡Œã†SSP /AdEXDSPRTBãƒ—ãƒãƒˆã‚³ãƒ«â‘¡ãƒªã‚¯ã‚¨ã‚¹ãƒˆï¼ˆã‚ªãƒ¼ã‚¯ã‚·ãƒ§ãƒ³æƒ…å ±ï¼‰â‘¢ãƒ¬ã‚¹ãƒãƒ³ã‚¹ï¼ˆå…¥æœæƒ…å ±ï¼‰ãƒ»RTBãƒ—ãƒãƒˆã‚³ãƒ«
uchiuchiyama 2013/05/19
rtb

dsp

ad

presentation

marketing

development

ssp
ãƒªãƒ³ã‚¯
Head First Ad Technology and DMP
2. è‡ªå·±ç´¹ä»‹ â€¢ 2012å¹´4æœˆ~ æ ªå¼ä¼šç¤¾adingo â€“ DMPã®è¨è¨ˆãƒ»é–‹ç™ºã€åŠã³ã€ãƒ‡ãƒ¼ã‚¿ã®è§£æžæ¥å‹™ã«æº ã‚ã£ã¦ã„ã¾ã™ã€‚ â€“ http://cosmi.io â€¢ ãã®å‰ã¯å¤§å¦é™¢ã§ã‚»ãƒžãƒ³ãƒ†ã‚£ãƒƒã‚¯Webã¨äººå·¥çŸ¥ èƒ½ã®ç ”ç©¶ã‚’ã—ã¦ã„ã¾ã—ãŸã€‚ twitter: @suzu_v http://blog.kentasuzuki.net #ajiting #sicp #wakateweb #hive #R #php #dmp #aws #voyagegroup #trippiece
uchiuchiyama 2013/05/18
rtb

dsp

dmp

ssp

presentation

aws

development
ãƒªãƒ³ã‚¯
1