[B! development][dsp] uchiuchiyamaã®ãƒ–ãƒƒã‚¯ãƒžãƒ¼ã‚¯

uchiuchiyama id:uchiuchiyama

developmentã¨dspã«é–¢ã™ã‚‹uchiuchiyamaã®ãƒ–ãƒƒã‚¯ãƒžãƒ¼ã‚¯ (6)

${{author_name}}$

{{{comment_expanded}}}

{{label}}

{{#is_bookmark}}ãƒªã‚¹ãƒˆ{{/is_bookmark}}{{^is_bookmark}}ãƒªãƒ³ã‚¯{{/is_bookmark}}

${{author_name}}$
{{author_name}}{{created}}
{{ #comment }}{{ comment }}{{ /comment }}
- {{ label }}

${{author_name}}$

{{{comment_expanded}}}

{{label}}

{{#is_bookmark}}ãƒªã‚¹ãƒˆ{{/is_bookmark}}{{^is_bookmark}}ãƒªãƒ³ã‚¯{{/is_bookmark}}

RTBã®å…¥æœãƒ—ãƒãƒˆã‚³ãƒ«ã‚’å®Ÿè£…ã™ã‚‹ - Qiita
(Japan) Haskell Advent Calendar 2014 ã®4æ—¥ç›®ã®ã‚¨ãƒ³ãƒˆãƒªã§ã™ã€‚ç°¡å˜ãªRTBã®Bidderã‚’å®Ÿè£…ã—ã¾ã™ã€‚å…¥æœæˆ¦ç•¥ã§ã¯ãªãã€ãƒ—ãƒãƒˆã‚³ãƒ«å‘¨ã‚Šã«ç„¦ç‚¹ã‚’å½“ã¦ã¾ã™ã€‚ RTB(Real-time bidding) RTBã¯ã‚ªãƒ³ãƒ©ã‚¤ãƒ³åºƒå‘Šã®é…ä¿¡æž ã‚’ãƒªã‚¢ãƒ«ã‚¿ã‚¤ãƒ ã«å£²è²·ã™ã‚‹ä»•çµ„ã¿ã§ã™ã€‚è¦–è´è€…ãŒåºƒå‘Šæž ã®ã‚ã‚‹WEBãƒšãƒ¼ã‚¸ã‚’é–‹ã„ãŸçž¬é–“ã«ã‚ªãƒ¼ã‚¯ã‚·ãƒ§ãƒ³ãŒé–‹å§‹ã•ã‚Œã€æ•°ç™¾ãƒŸãƒªç§’ä»¥å†…ã«è½æœè€…ã«æŒ‡å®šã•ã‚ŒãŸåºƒå‘Šã‚’WEBãƒšãƒ¼ã‚¸ã«è¡¨ç¤ºã•ã›ã‚‹ã¨ã„ã†ã‚‚ã®ã§ã™ã€‚ã‚ªãƒ¼ã‚¯ã‚·ãƒ§ãƒ³ã‚’é–‹å‚¬ã™ã‚‹å´ã‚’SSP(Supply side platforms)ã€è½æœã™ã‚‹å´ã‚’DSP(Demand side platforms)ã¨å‘¼ã³ã¾ã™ã€‚è©³ç´°ã¯ wikipedia ã®èª¬æ˜Žã‚’ã”è¦§ãã ã•ã„ã€‚ ä»Šå›žã¯ã€ã‚ªãƒ¼ã‚¯ã‚·ãƒ§ãƒ³ã«å‚åŠ ã™ã‚‹bidderã‚’å®Ÿè£…ã—ã¾ã™ã€‚ã¤ã¾ã‚ŠDSPå´ã®ã‚·ã‚¹ãƒ†ãƒ ã¨ãªã‚Šã¾ã™ã€‚æ—¢å˜ã®Haskellã«ã‚ˆã‚‹bidderã®å®Ÿè£…ã¨ã—
uchiuchiyama 2014/12/04
marketing

ad

development

adtech

haskell

rtb

dsp
ãƒªãƒ³ã‚¯
SSP to DSP Cookie Syncing Explained | Ad Ops Insider
The matching process of the SSP cookie ID to the DSP cookie ID happens through a parallel process to serving ads called cookie syncing. A cookie sync is necessary because as a standard security process, web servers of any kind can only request cookies that are set to their own domain. Since the SSP sits between the end-user and all the DSP bidders in a real-time auction however, the DSP needs a wa
uchiuchiyama 2013/08/16
dsp

ssp

cookie

development

ad

marketing

technology

rtb
ãƒªãƒ³ã‚¯
Google Code Archive - Long-term storage for Google Code Project Hosting.
Code Archive Skip to content Google About Google Privacy Terms
uchiuchiyama 2013/06/22
dsp

ssp

rtb

ad

marketing

technology

development
ãƒªãƒ³ã‚¯
Announcing Open Bidder [BETA]: A Platform for Real-Time Bidding Innovation
The official blog for information about the Google Ads, Google Ad Manager, Google Mobile Ads SDKs for AdMob and IMA SDKs, and other Google Advertising Platform developer tools.
uchiuchiyama 2013/05/21
google

dsp

rtb

technology

development

news
ãƒªãƒ³ã‚¯
ã‚¢ãƒ‰ãƒ•ã‚¡ã‚¤ãƒ–DSP/RTBã®ã‚¢ãƒ¼ã‚ãƒ†ã‚¯ãƒãƒ£
Statistics Likes 3 Downloads 5 Comments 0 Embed Views 0 Views on SlideShare 75 Total Views 75 ã‚¢ãƒ‰ãƒ•ã‚¡ã‚¤ãƒ–DSP/RTBã®ã‚¢ãƒ¼ã‚ãƒ†ã‚¯ãƒãƒ£ Presentation Transcript ã‚¢ãƒ‰ãƒ•ã‚¡ã‚¤ãƒ–DSP/RTBã®ã‚¢ãƒ¼ã‚ãƒ†ã‚¯ãƒãƒ£ã‚¢ãƒ‰ãƒ•ã‚¡ã‚¤ãƒ–ï¼ˆæ ªï¼‰ ä»£è¡¨ ç¤’éƒ¨ æ£å¹¸ç¬¬26å›ž ãƒ‡ãƒ¼ã‚¿ãƒžã‚¤ãƒ‹ãƒ³ã‚°+Web@æ±äº¬ ç™ºè¡¨è³‡æ–™ ï¼ˆ2013/05/18 ãƒ‹ãƒ•ãƒ†ã‚£ï¼‰ RTBã®æ¦‚è¦â€¢ RTBã¨ã¯â€“ ãƒ‡ã‚£ã‚¹ãƒ—ãƒ¬ã‚¤åºƒå‘Šã‚’ï¼‘ã‚¤ãƒ³ãƒ—ãƒ¬ãƒƒã‚·ãƒ§ãƒ³æ¯Žã«ã‚ªãƒ¼ã‚¯ã‚·ãƒ§ãƒ³ã«ã‚ˆã£ã¦è²·ã„ä»˜ã‘ã‚‹ä»•çµ„ã¿â€“ ãƒ¡ãƒ‡ã‚£ã‚¢å´ï¼ˆSSPãƒ»ã‚¢ãƒ‰ã‚¨ã‚¯ã‚¹ãƒã‚§ãƒ³ã‚¸ï¼‰ãŒã‚ªãƒ¼ã‚¯ã‚·ãƒ§ãƒ³ã‚’é–‹å‚¬ï¼ˆãƒªã‚¯ã‚¨ã‚¹ãƒˆç™ºè¡Œï¼‰ã—ã€åºƒå‘Šä¸»å´ï¼ˆDSPï¼‰ãŒå…¥æœã¨è½æœæ™‚ã®åºƒå‘Šé…ä¿¡ã‚’è¡Œã†SSP /AdEXDSPRTBãƒ—ãƒãƒˆã‚³ãƒ«â‘¡ãƒªã‚¯ã‚¨ã‚¹ãƒˆï¼ˆã‚ªãƒ¼ã‚¯ã‚·ãƒ§ãƒ³æƒ…å ±ï¼‰â‘¢ãƒ¬ã‚¹ãƒãƒ³ã‚¹ï¼ˆå…¥æœæƒ…å ±ï¼‰ãƒ»RTBãƒ—ãƒãƒˆã‚³ãƒ«
uchiuchiyama 2013/05/19
rtb

dsp

ad

presentation

marketing

development

ssp
ãƒªãƒ³ã‚¯
Head First Ad Technology and DMP
2. è‡ªå·±ç´¹ä»‹ â€¢ 2012å¹´4æœˆ~ æ ªå¼ä¼šç¤¾adingo â€“ DMPã®è¨è¨ˆãƒ»é–‹ç™ºã€åŠã³ã€ãƒ‡ãƒ¼ã‚¿ã®è§£æžæ¥å‹™ã«æº ã‚ã£ã¦ã„ã¾ã™ã€‚ â€“ http://cosmi.io â€¢ ãã®å‰ã¯å¤§å¦é™¢ã§ã‚»ãƒžãƒ³ãƒ†ã‚£ãƒƒã‚¯Webã¨äººå·¥çŸ¥ èƒ½ã®ç ”ç©¶ã‚’ã—ã¦ã„ã¾ã—ãŸã€‚ twitter: @suzu_v http://blog.kentasuzuki.net #ajiting #sicp #wakateweb #hive #R #php #dmp #aws #voyagegroup #trippiece
uchiuchiyama 2013/05/18
rtb

dsp

dmp

ssp

presentation

aws

development
ãƒªãƒ³ã‚¯
1