Google Ads is rolling out a new feature that allows the account administrator to request its users to switch from a regular personal email address (for example [email protected]) to a business email address (for example [email protected]). We are making this change to improve account security and reduce potential surface for abuse. This is an informational post to highlight how this feature could affect the Google Ads API and Google Ads scripts developers.

How does this feature work?

To use this feature, the account administrator sends a request to an account user from the Google Ads UI to switch their personal email to a business email. If the user accepts, then the following steps are bundled behind the scenes: