We are pleased to announce the release of the IMA SDK for iOS v3.1.0. This release contains support for Picture in Picture in iOS 9 and HTML5 companion ads. It also introduces a new API, [IMAAdsManager discardAdBreak], for discarding ad breaks. In addition, we have changed where IMAContentPlayhead is passed to the SDK.

Picture in Picture (PiP) is a feature that was introduced in iOS 9, and now IMA publishers can add it to their existing IMA implementation. For more information, please see our PiP guide.

The IMA SDK now supports HTML5 companion ads. There is no implementation change required to use HTML5 companion ads. The SDK uses the same companion ad slot classes and delegates as before.

We have also introduced a new API for discarding ad breaks. Publishers can use [IMAAdsManager discardAdBreak] to implement timeout policies for their apps and to have more control over ad playback.

IMAContentPlayhead is now passed into IMAAdsRequest instead of the IMAAdsManager. This change will require an update to existing implementations.

If you have any questions about these changes, feel free to contact us via the support forum.  - 

IMA SDK for iOS v3.1.0. This release contains support for Picture in Picture in iOS 9 and HTML5 companion ads. It also introduces a new API, [IMAAdsManager discardAdBreak], for discarding ad breaks. In addition, we have changed where IMAContentPlayhead is passed to the SDK.

Picture in Picture (PiP) is a feature that was introduced in iOS 9, and now IMA publishers can add it to their existing IMA implementation. For more information, please see our PiP guide.

The IMA SDK now supports HTML5 companion ads. There is no implementation change required to use HTML5 companion ads. The SDK uses the same companion ad slot classes and delegates as before.

We have also introduced a new API for discarding ad breaks. Publishers can use [IMAAdsManager discardAdBreak] to implement timeout policies for their apps and to have more control over ad playback.

IMAContentPlayhead is now passed into IMAAdsRequest instead of the IMAAdsManager. This change will require an update to existing implementations.

If you have any questions about these changes, feel free to contact us via the support forum.

 - , IMA SDK Team
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New UI compatibility
APP
In-app
APP_INTERSTITIAL
In-app interstitial
IN_STREAM_VIDEO
In-stream video
WEB
Display
WEB_INTERSTITIAL
Display interstitial

What can API users do to prepare?

To make your future transition to universal ads easier, we recommend that API users begin transitioning off of in-app placements now. Be aware that it will no longer be possible to traffic in-app placements once universal ads support is added to the API, and existing in-app placements will not be automatically converted to use the new unified compatibilities.

Instead, newly trafficked placements should be created using in-page compatibilities. These placements will be mapped directly to the new unified compatibilities (as seen in the table above), making them immediately eligible to serve in both environments.

Questions about this or anything else DCM API related? Contact us via our support forum.

 - , DCM API Team

As you may have heard, universal ads are launching to DCM accounts throughout November and December 2015. The centerpiece of these new ads is a set of unified compatibilities that remove the distinction between in-app and in-page environments. To learn more, visit our DCM user or partner support sites.

What does this mean for DCM/DFA Reporting and Trafficking API users?

Currently, the API does not expose these new compatibilities, although full support is coming in a future release. Until then, the in-app and in-page compatibilities you currently use will remain available. This means that there are no immediate changes necessary to your applications, but you may notice some discrepancies between the values presented by the API and UI:

API compatibility
New UI compatibility
APP
In-app
APP_INTERSTITIAL
In-app interstitial
IN_STREAM_VIDEO
In-stream video
WEB
Display
WEB_INTERSTITIAL
Display interstitial

What can API users do to prepare?

To make your future transition to universal ads easier, we recommend that API users begin transitioning off of in-app placements now. Be aware that it will no longer be possible to traffic in-app placements once universal ads support is added to the API, and existing in-app placements will not be automatically converted to use the new unified compatibilities.

Instead, newly trafficked placements should be created using in-page compatibilities. These placements will be mapped directly to the new unified compatibilities (as seen in the table above), making them immediately eligible to serve in both environments.

Questions about this or anything else DCM API related? Contact us via our support forum.

 - , DCM API Team

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If you have any questions regarding the new API Demo apps, feel free to contact us through our forum.

 - , Mobile Ads Developer Relations
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Deprecation Date
Sunset Date
v1
3 Aug 2015
29 Feb 2016
v1.1
v1.2
v1.3
v2.0
v2.1
4 Nov 2015

To avoid an interruption in service, all users are required to migrate off of these versions by the sunset date.

Learn more

As with every new version of the DCM/DFA Reporting and Trafficking API, we encourage you to carefully review all changes in the Release Notes. For those of you looking to get going right away, updated client libraries are now available. If you're just starting out, the Get Started guide is a great reference to help you get up and running quickly.

Give it a try and let us know if you have any questions!

 - , DCM API Team

Today we're releasing v2.3 of the DCM/DFA Reporting and Trafficking API. This release brings a number of enhancements, such as:

Deprecation and sunset reminder

In accordance with our deprecation schedule, this release marks the beginning of the deprecation period for v2.1, which will sunset on February 29th, 2016.

As a reminder, February 29th is also the end of the extended migration window we've provided to users of v2.0 and earlier versions of the API. The current schedule is as follows:

API Version
Deprecation Date
Sunset Date
v1
3 Aug 2015
29 Feb 2016
v1.1
v1.2
v1.3
v2.0
v2.1
4 Nov 2015

To avoid an interruption in service, all users are required to migrate off of these versions by the sunset date.

Learn more

As with every new version of the DCM/DFA Reporting and Trafficking API, we encourage you to carefully review all changes in the Release Notes. For those of you looking to get going right away, updated client libraries are now available. If you're just starting out, the Get Started guide is a great reference to help you get up and running quickly.

Give it a try and let us know if you have any questions!

 - , DCM API Team

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v201506
v201509
Clicks
Text ads: clickthrough to a landing page

Lightbox ads: hover to expanded ad format
Text ads: clickthrough to a landing page or clicks to call

Lightbox ads: clickthrough to a landing page

Video ads: clickthrough to a landing page
Engagements
N/A
Lightbox ads: hover to expanded ad format
VideoViews
N/A
Video ads: view
Interactions
N/A
Text ads: clickthrough to a landing page or clicks to call

Lightbox ads: hover to expanded ad format

Video ads: views

Please note that reporting in v201506 and previous versions is unaffected; they return the same data that they always have, represented the same way. This means that when comparing the data you receive from older versions of the API to user interface reports, or to v201509 reports, the numbers will not directly match up. Video-related stats will still be excluded from v201506. The Clicks column in v201506 will match the Interactions column from v201509 if you subtract out video interactions.

For ease of reporting, it’s recommended to migrate to v201509 as soon as possible.

Keep in mind these aren’t the only reporting changes in v201509 — for more details on conversion-related reporting changes, please see the release notes.

If you have any questions about this or other aspects of the AdWords API, please contact us via the forum or the Ads Developers Plus Page.

- Michael Cloonan, AdWords API Team
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A non-linear ad.

A full slot ad is a static or animated ad that usually appears before or after the content, occupying the entire view area. It renders a close button that when clicked closes the ad and, if rendered before the content, triggers the content to start.

A full slot ad.

Current behavior

Currently, non-linear ads are rendered as expected, but full slot ads are also rendered as non-linear ads. So instead of pausing, the video continues to play underneath them while they take up a large portion of the video display.

New behavior

With the new behavior, any non-linear AdSense or Ad Exchange ad greater than 90 pixels in height will be rendered as a full slot ad. This means it will take up the entire video display. When the user clicks the close button, the content will start.

We will also be adding a new UI to these full slot ads which includes a countdown timer and a skip button. You should remove any custom UI elements you’ve added for full slot ads to ensure there are no conflicts with this new UI.

Lastly, to ensure that your ads are rendered properly, make sure your AdDisplayContainer is rendered on top of everything else and takes up the full size of your video player.

Full slot ad with the updated UI.

Testing the changes

If you’d like to test these changes, you can load the test version of our SDK by replacing your load of ima3.js with ima3_test.js. This is a watermarked test binary that changes frequently and without notice; it is not intended for use in production.

As always, if you have any questions, feel free to contact us via the support forum.

 - , IMA SDK Team
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The new ad UI.

This change will also be rolling out to all mobile web ads that do not use custom click tracking. Note that ads that have no UI before the change will gain a UI with this change. This will allow our mobile web behavior to be consistent with native mobile behavior.

If you have any questions about these changes, feel free to contact us via the support forum.

 - , IMA SDK Team
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