Last week at Google I/O, we had a Google Ads Track where we provided updates on our Google Ads products. We also made some product announcements, including the launch of a new AdMob to help you build your app business and Open Bidder to help you create real-time bidding applications.

If you weren’t able to attend these sessions in person or watch the live stream, we have recorded them for your convenience:

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With the new AdMob, some of the features available are:
  • Smarter app promotion: Conversion Optimizer helps many AdWords advertisers increase conversions while decreasing cost per acquisition. We’re now bringing Conversion Optimizer to app developers using AdMob to promote their apps, so they can get the best possible number of installs for their budget. Choose a target cost per acquisition for each download, and Conversion Optimizer will show ads when they are most likely to lead to an install.
  • Robust ad filters: Ensuring that your app is showing quality, relevant ads is important for app developers. Now, developers will have more control over which ads appear in their apps, by blocking sensitive categories, so they can increase relevancy and protect their brand.
  • Maximized earnings: If developers want to show ads in their apps from more than one ad network, they can use AdMob Mediation with a new, simplified setup.
  • Local payments: We’re introducing local currency payments, so developers don’t need to spend time calculating currency conversions and organizing money transfers.
  • Intelligent reports: The new reporting interface enables app developers to slice the data in many ways with multi-dimensional reports that help them identify opportunities to grow. They can break down their reports over time by app or ad unit, platform, country, bid type, and more.
If a developer is just starting out, AdMob can connect them to more than a million advertisers globally, providing a consistent source of advertising revenue which can grow as their downloads take off.

We want AdMob to open up opportunities for many more app developers worldwide to help them build successful businesses. Join us at Google I/O at 11:15 AM PST today or watch a livestream of our talk: Build a Great App Business with AdMob, and see new demos.

Posted by Vishay Nihalani, Product Manager, AdMob
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