Get a 360° view of your customers

Squiz Personalization capability includes a Customer Data Platform (CDP). A CDP allows your organizations to collect, unify and manage customer data from many different sources and channels. It automatically generates a single customer profile.

This comprehensive view of each customer allows you to understand behavior and preferences, segment customers into groups, and create personalized experiences for targeted marketing campaigns.

Other CDP solutions in the market are not created specifically for service-led businesses in highly complex environments.

Squiz CDP simplifies the process of sourcing and distributing data from many different systems, when combined with Squiz Integration.

You can create customer segments with your chosen logic, and easily personalize content on your website with Squiz Content Management. However, you can also personalize content on your current CMS.

Squiz CDP is part of our Digital Experience Platform (DXP), which allows you to bring your current tech stack and solutions without needing to replatform. With Squiz CDP you can continue using your CMS, CRM, LMS or marketing automation. You don’t need to rip and replace your whole tech stack. Customer data can be distributed to other platforms for end-to-end omnichannel personalisation.

Squiz Personalization ensures customer data compliance (including GDPR) and security, for constant peace of mind.

Squiz Personalization capability includes a Customer Data Platform (CDP), which enables organizations to collect, unify and manage customer data from various sources and channels and generate a single customer profile.

Marketers can utilize customer data for targeted marketing campaigns, personalized messaging, and customer segmentation. They get customer insights, improve customer engagement, and enhance marketing strategies (across the web, portal, and email).

IT teams are usually responsible for implementing, integrating and maintaining their tech ecosystem and infrastructure. CDP provides easy integration of data from other systems ensuring data privacy and security and compliance with GDPR regulations.

In brief, CDPs can help organizations’ overall business outcomes and improve ROI. It helps customer acquisition, retention, revenue growth, and customer satisfaction.

Squiz Personalization is part of our Digital Experience Platform (DXP), which allows you to bring your current tech stack and solutions without needing to re-platform.

Squiz Personalization leverages Squiz's iPaaS integration to effortlessly import data from various sources within a customer's ecosystem.

For current Matrix CMS customers, you must be on the latest Squiz's Content Management system (Matrix 6 instance)  and behind Cloudflare to gain access to Squiz Personalization. This will enable you to fully utilize the content authoring process via Squiz Content Management (Matrix) and apply personalization to the new page-building and component-building experience.

Yes, you can.

Squiz Personalization is part of our Digital Experience Platform (DXP), which allows you to bring your current tech stack and solutions without needing to replatform.

You can continue using your CMS, CRM, LMS or marketing automation. You don’t need to rip and replace your whole tech stack. Customer data can be distributed to other platforms for end-to-end omnichannel personalisation.

CDP is considered to be better than third-party cookies in several ways:

Ownership of data: CDPs enable businesses to collect and own their own customer data. This means businesses can directly control how their data is used rather than relying on third-party companies to collect and manage it. With third-party cookies, businesses do not have direct ownership of the collected data, and must rely on third-party companies to collect and manage the data.

Improved privacy: CDPs are designed to collect and use first-party data, which is data that is collected directly from customers who have interacted with a business's website or app. This data is collected with the customer's consent and is generally considered to be more privacy-friendly than third-party cookies, which are often collected without the user's knowledge or consent.

Better personalization: CDPs are designed to help businesses personalize customer experiences based on their behavior and preferences. This is done by collecting and analyzing data from various sources, such as website interactions, purchase history, and customer support interactions. Businesses can improve customer satisfaction and loyalty by using this data to create more personalized experiences.

Future-proofing: With the increasing privacy and data protection concerns, many web browsers and operating systems are phasing out support for third-party cookies. This means that businesses that rely on third-party cookies for their marketing and advertising efforts may need to find alternative solutions in the future. On the other hand, CDPs rely on first-party data, which is less affected by changes in web browsers and operating system policies. Overall, CDPs provide businesses with a more secure, privacy-friendly, and effective way to collect and use customer data than third-party cookies.