PRINCIPLES
OF
SPEECH WRITING
The speech writing process
• Conducting an audience analysis
• Determining the purpose of the speech
• Selecting a topic
• Narrowing down a topic
• Gathering data
• Editing and/or Revising • Selecting a speech pattern
• Rehearsing • Preparing an outline
• Creating the body of the speech
• Preparing the introduction
• Preparing the conclusion
COMPONENTS
OF THE
SPEECH WRITING PROCESS
1. AUDIENCE
ANALYSIS
It entails looking into the
profile of your target
audience. This is done so •Demograp
you can tailor-fit your
peech content and delivery hy
to your audience. The
profile includes the
•Situation
following information: •Psycholog
y
A sample checklist of
audience analysis
Audience Analysis
Age Range
Male-Female Ratio
Educational Background
Educational Institution
Place of Residence
Marital Status
Economic Status
Language Spoken
Religious Affiliations/beliefs
2. purpose
What is the
reason of
making this
The purpose speech?
for writing What will
and delivering be my
purpose?
the speech
can be
classified into
three – to
inform, to
entertain, or
r m a t ive
An info ch
spee A persu
asive
vi d es the
pro a speech
c e w i th
a u d i en provides
the
clear of
audienc
e with
ta n d i n g
unders well-arg
or u
the co n c e p t ideas th ed
se n ted a t ca n
r e influenc
idea p e a ker. e their
s p own bel
by the iefs and
decision
s.
An
entertainment
speech
provides the
audience with
3. Topic
The topic is the
focal point of your
speech, which can
be determined once
you have decided on
your purpose.
4. Narrowing down a
topic
It means making your
main idea more specific
and focused.
General To inform
Purpose
Specific To inform Grade 11 students on the importance of
Purpose effective money management.
Topic Financial literacy or effective money management
Narrowing 1. Effective money management
down a topic 2. Effective money management of Grade 11 students
through 3. Developing an effective money management of
listing Grade 11 students.
4. Defining and developing effective money
management skills of Grade 11 students.
5. Data
gathering
s t a g e
s t h e
It i y o u
w he r e
i d e a s ,
l l e c t
co t i on ,
o r m a
i nf , a n d
u r c e s
so c e s
n
refere o r
e v a n t
r e l
t e d t o
r el a i fi c
r s p e c
yo u
topic.
6. Writing patterns
Biographical
In general, Categorical/
these are Topical
structures Causal
that will Chronological
help you Comparison/
organize Contrast
the ideas Problem-solution
related to
your topic.
7. outline
It is the hierarchical
list that shows the
relationship of your
ideas.
Two formats for outlining
1. Table Format
Purpose To persuade
Specific Purpose To persuade the community members to reduce, reuse,
and recycle as means of eliminating garbage and
protecting the environment.
Topic Promoting the importance of reducing, reusing, and
recycling in eliminating wastes and protecting the
environment.
Pattern Problem - Solution
Introduction Share facts on the current situation of the environment.
State the message of the speech (specific topic)
Body Discuss how improper waste disposal becomes an
environmental problem.
Conclusion State the specific purpose of your speech again.
Call for action.
Two formats for outlining
2. List Format
1.0 As of today, there is an alarming increase of wastes in our community.
1.1 According to Solid Waste Management Office, if we do not take
immediate action, we might face more perils caused by natural
calamities.
1.2 Now, I m going to talk about how to eliminate wastes and protect the
environment.
2.0 Improper waste disposal causes environmental problems.
2.1 Wastes contaminate the soil
2.2 Wastes contaminate the water
2.3 Wastes can cause floods
3.0 There are ways to eliminate wastes and protect the environment.
3.1 Reducing, reusing, and recycling can help eliminate wastes.
3.2 People should start doing these at home.
4.0 We must act now.
4.1 This solution should be supported by the local government.
4.2 Let us learn from the lessons in natural calamities we have
experienced.
8. Body of speech
Strategies to
highlight your
main idea:
It provides
explanations, 1. Present real-life or practical
examples
examples, or 2. Show statistics
any details. 3. Present comparisons
4. Share ideas from the experts or practitio
9. Introduction
It is the foundation of
your speech.
Strategies in Writing
Introduction
1. Use a real-life experience and connect the
experience to your subject.
2. Use practical examples and explain their connection
to your subject.
3. Start with a familiar or strong quote and then explain
what it means.
4. Use facts or statistics and highlight their importance
to your subject.
5. Tell a personal story to illustrate your point.
10. Conclusion
Strategies in Writing
Conclusion
1. Begin your conclusion with
a restatement of your
It restates message.
the main 2. Use positive examples,
encouraging words, or
idea of memorable lines from songs
your or stories familiar to your
speech. audience.
3. Ask a question of series of
questions that can make your
audience reflect or ponder.
11. editing/revising
6 POWER PRINCIPLES FOR SPEECH
EDITING
It (ANDREW DLUGAN – 2013)
involves 1. Edit for focus.
correctin 2. Edit for clarity.
g errors
3. Edit for concision
in
4. Edit for
mechani continuity.
cs, 3. Edit for variety.
3. Edit for impact
and beauty.
12. rehearsing
It gives you an opportunity
to identify what works and
what does not work for you
and for your target audience.
Some guidelines in speech writing
1. Keep your words short and
simple.
2. Avoid jargon, acronyms, or
technical words.
3. Make your speech more
personal.
4. Use active words and
contractions.
5. Be sensitive of your audience.
6. Use metaphors and other
figures of speech.
7. Manage your time well.
