Catching Cheaters and Outliers in Remote Unmoderated Studies
Summary: In remote usability studies, it's hard to identify test participants who should not be in the study because they don't fit the profile or don't attempt the task seriously. This is even harder in unmoderated studies, but it can (and should) be done.
Identify outliers, cheaters, and professional participants and remove their data from your analysis.
Video Author
Kate Moran is Vice President with Nielsen Norman Group. She has extensive experience in conducting user research to guide UX strategy, with expertise in both qualitative and quantitative methods.
