Without inspiration and accessibility, a customer profile is just, well, data. That's why we have developed a suite of tools focused on inspiring, informing, and fueling meaningful action.
From our out-of-the-box insight reporting to our real-time, enterprise-level segmentation capabilities, along with our ability to sync data seamlessly into your existing workflows, we offer a comprehensive solution that you can't afford to ignore.
Effortless
Turning insights and consumer data into action is now effortless. Our intuitive tools streamline the entire process. Make informed decisions quickly and drive meaningful results.
Integrated
Altering workflows costs time and resources. We've eliminated that concern by integrating the Lytics toolkit directly into your favorite tools like Drupal, WordPress, and Google Ads.
Continuous
Our profiles are continuously updated in real-time, ensuring you never miss an opportunity to drive a meaningful experience in a world where every moment counts and second chances are rare.
Discovery
Uncover insights that inspire your creative teams.
Segmentation
Our powerful segmentation engine lets you create highly targeted user segments using any available data points. Membership is re-evaluated with every user interaction and saved to the profile, enhancing reporting and personalization.
Composition
Discover patterns and commonalities within user segments. Do they like the same things? Exhibit similar behaviors? Composition reports let you dissect user fields across segments, providing valuable insights to fuel your campaigns and engagements.
Modeling
Fill key knowledge gaps by creating custom models that analyze known segments, like purchasers, to find similar consumers. This maximizes your marketing budget and boosts conversions.
Efficiency
We fit into your workflow, not the other way around.
Profile Sync
Lytics integrations are just built different. Real-time from the get go and spanning a vast set of tools both client and server side. We ensure you maximize match rates and opportunities for both anonymous and known visitors. There simply isn't a better way to elevate your marketing.
CMS Native
Changing workflows requires too much effort and pain. We eliminate that burden by integrating our toolkit directly into your favorite engagement platforms like WordPress and Google Ads. Execute recommendations, add display logic to your content blocks, launch lead capture widgets, and much more.
Inspiration
Creativity is the key to innovation—pushing boundaries, fueling experiences, and turning potential into reality. The Lytics Inspiration Library provides a steady source of ideas, showcasing the art of the possible and ensuring you maximize Lytics' impact on your brand.
Real-time
Data is limited. Attention spans are short. Speed matters.
Personalization
Our personalization engine provides profiles, attributes, scores, and recommendations exactly when needed. Drive real-time web experiences by tailoring CMS content, surfacing targeted promotions via our SDKs, or creating custom solutions for an edge.
Recommendations
Real-time product and content recommendations tailored to individuals enhance personalization. Powered by the Lytics Affinity Engine, these recommendations align content with user interests, surfacing the most relevant products and content for each user.
Triggers
Leverage Lytics triggers to automate profile syncs based on interactions. Whether a user enters or leaves a segment, moves down the funnel, or their profile changes in a desired way, every moment becomes a valuable opportunity.