Press

Lytics Debuts Interest Engine: Advertising Segmentation Powered by AI & First-party Data

Lytics Supports Google Cloud’s Marketing Data & AI Cloud Launch with Customer 360

Lytics Debuts New ML/AI Features to Automate Identity and Profile Management

Lytics Introduces Vault, Best-In-Class Data Compliance and Privacy Capabilities

Lytics Named a “Fastest Growing Data & AI Product” in Databricks Report

Lytics’ Customer 360 for BigQuery Now Available on Google Cloud Marketplace

Lytics Introduces the CDP Industry’s First “Customer 360 Readiness Index”

Lytics Enhances Customer Data Profiles using Google Cloud’s Vertex AI

Lytics, LiveRamp Collaborate On Identity Marketing, Kraft Pilots Program

Data Journeys with Bruno Aziza: How Lytics cut data analytics costs by 20% with BigQuery (S2, E2)

Lytics and LiveRamp Partner to Accelerate Identity-Based Marketing

Lytics Named a “Major Contender” in Everest Group “Customer Data Platform (CDP) ProductsPEAK Matrix® Assessment 2023”

Best Story Wins, a Column Five podcast: Ep. 6 Jascha-Kaykas Wolff, President, Lytics

Lytics Partners with Google Cloud on New Generative AI Capabilities

Analytics startup Lytics partners with Google Cloud to build new AI features

Lytics Releases Generative AI-Powered Capabilities Native to CDP: Lytics Audience Generator and Lytics Schema Copilot

Lytics Partners with C2C Global; Sponsors Upcoming Events in Chicago and Sunnyvale

Lytics Debuts New Capabilities to Help Businesses Uncover Critical Audience Insights

Brands plan to up spend on data tech to fight downturn

75% of Businesses to Up Data Related Technology Spend in 2023

Lytics Debuts Clean Room Solution Powered by Google Analytics Hub and BigQuery

Lytics Joins Linkedin’s Partner Marketing Program; Advertisers Can Build Better Audiences, Improve Campaign ROI

Podcast: Life beyond third party cookies with Jascha Kaykas-Wolff, President at Lytics

Three Trends Impacting the Global Advertising Market in 2023

Lytics Cloud Connect Integrates with Databricks Lakehouse to Unify Marketing Data and Improve Campaign ROI

7 Best Customer Data Platforms (January 2023)

Lytics Boosts Campaign Targeting with First-Party Data on Microsoft Advertising

Lytics Names Jeff Seacrist as SVP, Product & Product Marketing

Lytics Debuts Conductor to Unify Customer Data

Lytics Debuts Conductor to Empower Businesses to Unify and Activate Customer Data

6 Modern CDPs for Multi-Location Retailers

44% of Marketers Predict AI Will Inform Most Targeting and Segmentation

What are the most important roles for IT to play in day-to-day marketing?

96% of marketers want IT held accountable for ROI

8 in 10 Marketers Foresee Growing Involvement for the IT Team in Day-to-Day Marketing

Benefits of AI in Marketing: How do the views about artificial intelligence in marketing differ between leaders and practitioners?

IT Teams Should Have More Accountability For Marketing ROI

How agencies are using AI to innovate for clients and work faster

Survey from Lytics Finds Growing Involvement of IT Teams in Marketing

Data Platform Lytics Integrates New Security And Privacy Tools Into Google Cloud

Lytics Launches Private Instance and Private Cloud on Google Cloud

Abed Farhan Joins Lytics as Chief Commercial & Strategy Officer

The future of targeting relies on the right data

Lytics Cited by Analyst firm for Customer Analytics Technologies and Account-based Marketing

Land O’Lakes Is Feeding Its Personalization Program With A CDP And Smarter Analytics

Customer data platforms step up to the challenge of cyber crime

Lytics and Versium Announce Data Enrichment Partnership

Lytics & Amazon partner to bring first-party data to Amazon DSP for improved campaign ROI

Lytics named a “Major Player” in IDC MarketScape on Customer Data Platforms focused on front-office users

Lytics names Kathryn Gruenefeldt SVP of Engineering

Microsoft adds Lytics Cloud Connect to Azure Marketplace

Lytics named a “Contender” Q4 2021 B2B Standalone CDPs evaluation

Mastek partners with Lytics for customer data activation and personalization

Lytics adds cloud data connection feature to improve ad targeting

Lytics unlocks the power of the data warehouse for ad targeting with Cloud Connect

Email, first-party data seen as critical as cookies disappear, brands say

A third of marketing leaders say they’re not ready for third-party cookies’ demise

Enhancing your one-to-one personalization efforts

Lytics releases Lytics Cloud Connect to add reverse ETL capabilities to their industry leading CDP

As Facebook pushes a replacement for its increasingly weak tracker, advertisers weigh privacy risk and reward

Lytics integrates with Shopify to use first party data to improve marketing for ecommerce

Lytics adds a reverse ETL extension to its newly rebranded CDP