Optimize ad spend with highly targeted campaigns
Stop wasting your time and money with blanket ad campaigns that target broad, nonspecific audiences. Lytics uses first-party data to identify and engage targeted audiences with ad experiences that address their unique needs, saving you as much as 40 cents on every dollar.
Try free for 1 month, get actionable data in just 14 days.
Build, reach, and refine your target ad audience
Increase revenue without increasing your budget.
Build audiences based on their specific interests. Lytics will catalog your website content in real-time. Then, using behavioral algorithms, our platform will analyze and score your customers by their overall engagement level across your communication channels, showing you who your most engaged and highest intent buyers are.
Reach more prospects than ever before. Lytics enables you to create seed audiences to build lookalike models and expand reach on Google, Facebook, LinkedIn, TradeDesk, and more.
Refine & Suppress your target audience with better segmentation to make it more cost effective. With Lytics, you can remove users from your paid campaigns in real-time, so you aren’t wasting ad spend on a prospect that has already converted.
Connect vital customer data to the tools you use
Lytics offers hundreds of connections to serve your existing MarTech stack. From advertising platforms to email service providers, web personalization tools, and more.
Google's closest CDP partner
Lytics Decision Engine is the only CDP with direct integration with Google DV360. With Lytics audience data and Google DV 360, you can target unknown visitors with your ad campaigns.
Google DV360
Google DV360 enables you to export anonymous Lytics Audiences for ad targeting. Lytics audience data can be utilized in Google Analytics and shared to Google DV360.
Google Ads
Use Lytics Audiences as the foundation of your remarketing lists. AI and data science work together to paint a clear picture of every user who interacts with your ad to help refine and suppress your targeting and improve ad spend ROI.
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Connect Facebook Ads with Lytics to identify and target specific users in Facebook Ads Manager. Using your already established behavior-based audiences, you can build lookalikes to grow your ad audience and drive new business.
Amazon DSP
Boost conversions and optimize ad spend by flowing dynamic, real-time audiences into your Amazon ad campaigns. Audiences can be customized around common user behaviors and preferences.
UID 2.0
Take control of your data with Unified ID 2.0. The open source identification solution allows consumers to have better control over their data, while allowing publishers and advertisers a transparent, safe and secure way to collect, store and utilize that data with consent.
Skip the CSV; with Lytics + LinkedIn, export pre-built behavioral audiences and push straight to LinkedIn. As users enter or exit the audience, Lytics will push those updates to LinkedIn to ensure you are reaching the users that want to hear from you, and prevent messaging those who do not.
Lytics offers hundreds of connections to serve your existing MarTech stack
Acquire more customers for less
Your ads shouldn’t just be aimed at your existing audience. Lytics can help you grow your audience and customer base without breaking the bank.
Don’t incur the cost of an outside agency. Use your own first-party data to build audiences suited for your ads and create unique experiences that will draw in new, like-minded buyers.
With cookie degradation, relying on 3rd party data is harder than ever. Lookalikes are a powerful tool to help you find MORE people who look like your most desirable users. Build lookalikes based off of your target audience to expand your reach and grow your customer base.
Now that your new audience is interested, reel them in with remarketing ads. Lytics lets you retarget your lookalike audiences with more relevant content experiences to push them further down your funnel.
First-party data ROI calculator
With the crumbling of third-party cookies, it has become critical for brands to leverage first-party data to maintain and optimize the return on marketing spend. Implementing a first-party data strategy is marketers’ way to do it right for themselves.
See the ROI behind collecting and activating your first-party data.
Improve ad campaign metrics with predictive targeting
Get more bang for your buck out of your digital ads. Lytics predictive targeting optimizes your remarketing campaigns to boost the likelihood of conversion and dramatically increase your ROI.
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Lytics predictive targeting works with your stored first-party data to make intelligent decisions within remarketing campaigns. Instead of targeting your total addressable market, your ads will be geared towards those most likely to take action.
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More effectively utilize your knowledge of past ad engagement to facilitate future interaction. Using content affinity data, strategically pair your remarketing ad copy and creative to create content that converts.
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Create high-intent, predictive audiences based on past observed behaviors. Targeting buyers that know your brand will result in remarketing campaigns with much higher conversion rates compared to your average advertisement.
Use cases to optimize your ad spend
Lytics is as good as it gets when it comes to optimizing your ad spend. Here are some other use cases that our customers have found helpful when using Lytics to eliminate ad waste and boost ROI:
Reach the right people
Build Lytics custom audiences that can be pushed to your ad tools for effective targeting.
Learn moreAcquire new customers
Leverage your first-party data to reach lookalike audiences of your best customers using this Lytics Playbook.
Learn moreImprove ad campaign metrics with predictive targeting
Use Lytics predictive audiences in ad tools to make intelligent targeting and bidding decisions within remarketing campaigns.
Learn moreConvert highly engaged users to subscribers
Target highly engaged users with relevant offers to drive more conversions and build your subscriber base.
Learn moreDetermine which subscribers are likely to churn
Leverage your first-party data to reach lookalike audiences of your best customers using this Lytics Playbook.
Learn moreConserve marketing spend on engaged users
Reduce marketing spend by suppressing engaged users who are likely to make a purchase without additional messaging.
Learn moreLeverage lookalike models and predictive audiences
Predictive Audiences powered by Lytics Lookalike Models allow you to target new users who closely resemble your best buyers. Campaigns run with Predictive Audiences drive higher conversion rates, improve customer engagement, and reduce ad spend.
Learn moreEngage qualified users with targeted ads
Advertise to anonymous, qualified traffic using Lytics audiences to power Facebook Lookalike or Google Customer Match.
Learn moreOptimize remarketing spend
Build an effective remarketing audience that can be exported to all of your ad platforms.
Learn moreRetarget unsubscribed users via ads
Leverage your ad platforms to reach and reengage users who have unsubscribed from your marketing emails.
Learn moreDrive mobile app downloads
Export audiences targeting mobile web users into Google, Facebook, and other ad partners to increase app downloads.
Learn morePromote relevant content to users based on their interests
Build an audience in Lytics based on unique user interests and easily push it to Facebook for use in your ad campaigns.
Learn moreIncrease conversions with Lytics and Facebook lookalike audiences
Use a highly targeted Lytics audience in a Facebook lookalike ad campaign to increase conversions.
Learn moreSuppress users from advertising campaigns
Reduce cost per acquisition by removing unqualified users in your target audiences on Facebook or Google Ads.
Learn moreUsing Lytics with Facebook lookalike audiences
Drive new leads from Facebook by extending your existing, cross-channel Lytics audiences to Facebook users with similar characteristics.
Learn moreTarget high-propensity prospects with higher bids
Target high lifetime value prospects with higher bids in Google DoubleClick Bid Manager using Lytics data science scores.
Learn moreServing ads on site with Lytics audiences
Use data science enrichment to unlock your first-party data and better monetize audiences with Google Ad Manager.
Learn moreImport an audience from your data warehouse
Import defined audiences into Lytics from your data warehouse for one-off campaigns or pushes to downstream tools.
Learn moreBest practices for personalizing your ad or search landing page
Learn our five best practices for personalizing your ad campaign.
Learn moreUse UTM parameters for attribution and audience building
Leverage UTM parameters to track your marketing campaign performance across channels and target engaged users.
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