Making the right product recommendations for your buyers
Truly knowing your customer means anticipating their needs with recommendations tailored to their interests. With Lytics, you can make meaningful, personalized recommendations using data science and machine learning.
Try free for 1 month, get actionable data in just 14 days.
Lytics uses a twofold approach to help you understand what your buyers are most interested in:
The Content Affinity engine
Understand what your users are interested in.
Lytics Content Affinity Engine paints a complete picture of each user on your site and helps you fully understand their interests and predict their purchasing habits. The engine automatically scans and categorizes every piece of content on every page of your site. It then analyzes a user’s behavior and content and engagement uses that information to develop a content affinity score. In other words, it allows you to group customers by interest.
Recommending the right products
Using content affinity to give buyers what they want.
Once you know what your users are interested in, you can use Lytics to recommend products relevant to those interests. Take our client LovePop, a greeting card company. They want to make card recommendations that are relevant to their buyers needs.
Without Lytics, their targeting would be completely random. A user browsing for a sympathy card could be offered a congratulatory one. Now you’ve potentially offended a loyal customer and given them a bad experience.
With Lytics, they can take a user’s known affinity for Star Wars® and target them specifically with a Star Wars-themed card on May 4th (May the 4th be with you®). Now you’ve given a customer a great experience that makes them more likely to come back and buy again.
“Star Wars,” “May the 4th be with you,” “The Rise of Skywalker,” and Star Wars likenesses are registered trademarks of Lucasfilm LTD. LLC and licensed by LovePop, Inc.
Customer Story
How Nestle Purina used Lytics personalized website modals to increase sales by 33%
“When you know the customer and offer recommendations they want, they listen. We can now focus our reach and increase our relevance for each campaign—and that improves results"
—Director of Marketing Technology & Integrated Data, Nestlé Purina
Recommendations that meet your customer where they are
Lytics can provide great, personalized recommendations right on your site. But it also has the capability to take recommendations straight to your users -- namely, through email and ads.
Leverage Lytics first-party user data to build hypersegmented audiences and modify existing email templates to target each group with recommendations based on their unique interests.
Ads
Stop wasting your time and money with blanket ad campaigns that target broad, nonspecific audiences. Lytics uses first-party data to identify and engage targeted audiences with ad experiences and product recommendations that address their unique needs. No more wasted ad budget.
Connect vital customer data to the tools you use
Lytics offers hundreds of connections to serve your existing MarTech stack. From advertising platforms to email service providers, web personalization tools, and more.
Shopify
Generate powerful product and content recommendations with Lytics for Shopify. Lytics automatically understands your Shopify store’s products, content and tags so that you can understand the items that your customers are most likely to buy. Create affinity-based segments to target customers with the products they want.
Klayvio
Integrating Lytics with Klaviyo allows you to import user profiles, and export users based on audience membership in real-time. Lytics + Klaviyo makes it easy to target specific groups of users with product recommendations that fit their interests.
Lytics offers hundreds of connections to serve your existing MarTech stack
Browse all integrationsUse cases to better understand your buyers
The better you know your buyer, the better your business will perform. Here are some other ways our customers have found that Lytics helps you to better understand your buyers and make recommendations that they’ll love:
Personalize the messaging of your website based on audience
Implement inline personalization on your website based on a user audience membership using this developer guide.
Learn moreDeliver targeted content
Improve engagement by delivering one-to-one content recommendations based on each user’s interests.
Learn moreIncentivize visitors to make first purchase
Deliver a targeted offer on site to visitors who haven’t made a purchase using a Lytics web personalization campaign.
Learn moreKeep visitors engaged with content recommendation experiences
Reengage users with customized content recommendation experiences using this developer guide.
Learn morePersonalize your Iterable emails with Lytics content recommendations
Serve content to users based on their interests with recommendations powered by Lytics, delivered via Iterable.
Learn moreLookalike Models: Convert highly engaged users to subscribers
Find highly engaged users who are likely to become subscribers and target them with relevant offers to drive conversions.
Learn moreLookalike Models: Determine which subscribers are likely to churn
Reach out to users who are at risk of churning to improve retention and customer engagement.
Learn moreLookalike Models: Convert single purchasers to multi-purchasers
One buy is never enough. Find customers who are likely to return for a second or third purchase to create brand loyalty, improve retention, and increase sales.
Learn morePopulate your website with one-to-one content recommendations
Keep customers clicking by serving them content that is uniquely tailored to them.
Learn moreEngage qualified users with targeted ads
Advertise to anonymous, qualified traffic using Lytics audiences to power Facebook Lookalike or Google Customer Match.
Learn moreOptimize remarketing spend
Build an effective remarketing audience that can be exported to all of your ad platforms.
Learn moreRetarget unsubscribed users via ads
Leverage your ad platforms to reach and reengage users who have unsubscribed from your marketing emails.
Learn moreDrive mobile app downloads
Export audiences targeting mobile web users into Google, Facebook, and other ad partners to increase app downloads.
Learn morePromote relevant content to users based on their interests
Build an audience in Lytics based on unique user interests and easily push it to Facebook for use in your ad campaigns.
Learn moreSuppress users from advertising campaigns
Reduce cost per acquisition by removing unqualified users in your target audiences on Facebook or Google Ads.
Learn moreTarget high-propensity prospects with higher bids
Target high lifetime value prospects with higher bids in Google DoubleClick Bid Manager using Lytics data science scores.
Learn moreServing ads on site with Lytics audiences
Use data science enrichment to unlock your first-party data and better monetize audiences with Google Ad Manager.
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