Google Display & Video 360

Integrating Lytics with Google DV360 enables you to export anonymous Lytics audiences for ad targeting. Audience sharing with Google DV360 is done through Google Analytics. Lytics passes all public audiences (API enabled) as a Custom Dimension to Google Analytics. Then, audiences can be made in Google Analytics and shared to Google DV360 based on your Lytics audience data.

• Advertising
• Analytics