The Future of Customer Data is Here: Inside Lytics’ C360 for BigQuery

Today, Google Cloud announced a significant step forward for customers. The launch of Data and AI Cloud for Marketing marks the focus on bringing the power of the Google Cloud ecosystem to help enterprises and their marketing teams get value from their data faster.

The digital era is one marked by unprecedented growth in data, and here at Lytics, we’ve always believed that understanding this data is the key to unlocking true customer understanding. We are proud to launch our Customer 360 for BigQuery offering. Let’s dive deeper into what this means for businesses that want a more holistic view of customers.

1. C360 for BigQuery: A Paradigm Shift in Data Efficiency

Lytics aims to redefine how businesses interact with data. Our mission has always been clear – to transform data into actionable insights. And with the Customer 360 for BigQuery – Powered by Lytics, we are setting a new benchmark in this realm.

This is not just another tool that manages your data. It’s an end-to-end solution that integrates seamlessly with your systems, automates data pipelines, and augments customer profiles. The result? Accelerated processes that ensure businesses derive exceptional value from their data in BigQuery.

Imagine having a system that collects data and intuitively knows how to clean, map, and resolve entities in real time. The blend of Lytics’ expertise with Google Cloud’s Vertex AI offers precisely this, bridging the gap between raw data and actionable insights.

2. Elevating the Benchmark: Lytics’ C360 Profiles

In the contemporary business landscape, generic customer profiles just don’t cut it anymore. In our pursuit to offer unmatched value, we’ve championed the creation of C360 profiles that are a class apart.

Our profiles come with consent mechanisms straight out of the box, ensuring compliance isn’t an afterthought. The blend of pre-defined schema, enriched with the finesse of our AI-driven schema co-pilot, guarantees detailed and dynamic profiles. Factor in the Vertex AI-enriched profile fields, and you have comprehensive but also real-time, and portable profiles. In simple terms, we’re not just changing how you view customer data; we’re revolutionizing how you use it.

3. Amplifying Returns: The Lytics’ C360RI Playbook

At Lytics, we believe in providing tools and guiding businesses on how to harness their maximum potential. With our C360RI, businesses can now easily identify gaps in their C360 profiles. This isn’t just about pinpointing inconsistencies; it’s about offering a structured playbook to drive unparalleled ROI from your data warehouse investments.

Reflecting on our journey fills me with pride to see how far we’ve come and the immense potential the future holds. Our partnership with Google Cloud is a testament to our commitment to a future of efficient, actionable data. We are proud to be a Google Cloud partner for Data and AI Cloud for Marketing as we continue to innovate and push boundaries. I invite you to participate in this exciting journey, harnessing the power of data to build a customer-centric future.

Here’s to a data-driven tomorrow!

Drew Lanenga, CTO, Lytics.