So, why do you partner
with ironSource?
Hear from our game developer partners on how we work together to turn
their great games into booming businesses
The people
Tom Collard, Performance Marketing Manager at King
“ironSource’s constant optimizations, transparent reporting, and regular monitoring all created the feeling that we were being looked after and that the ironSource team shared in our success”
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Sofia Gilyazova, Head of Ad Monetization at Social Point
“I really value the level of support that we get from ironSource. Our users are key for us and ironSource values them and their opinions as much as we do.”
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Andrew Stone, President at Random Logic Games
“I’ve got a great relationship with my account managers on both the supply and demand sides of the business. I’ve also been able to give direct feedback to the product team and shape future product releases.”
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Oli Christie, CEO at Neon Play
“Excellent talent aside, ironSource has some of the nicest people in the industry working for them.”
View case studyView case studyThe platform
Pedro Navarro, Founder, Addiktive Games
“For a developer like myself, who doesn’t have years of expertise in monetization management, having a platform that is intuitive to use and makes the whole process easier to operate is a huge advantage”
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Mark Tulchinski, co-founder at MyTownGames
“The integration of ironSource’s mediation was far easier than the previous platforms we tried. From a technical perspective, it was very straightforward to add more than one ad network at a time.”
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Eyal Elad, Mobile User Acquisition Manager at Huuuge Games
“The bid manager saves me lots of time. Plus, I can do anything without my own BI or needing to export data to excel.”
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Vincent Hart de Keating, Co-Founder and Managing Director at Homa Games
“We love the cohort report because we can instantly see the overall effects of changes we’ve implemented in our game design or monetization strategy.”
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Ly Luu Ly, UA Executive at ABI
“Using the platform is so easy – we can get a quick glance at our campaigns across networks and optimize performance directly from the dashboard.”
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Serhiy Kozachuk, co-founder at Virede
“We worked with a lot of other mediation solutions but got frustrated every time we’d try to implement something or add something new. With ironSource, we were able to make changes to our setup with just 2 clicks”
View case studyView case studyThe performance
Mike Brooks, SVP Revenue at WeatherBug
“There are few channels out there that are able to optimize campaigns to such a granular degree”
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Fabien-Pierre Nicolas, VP of US Marketing at SmartNews
“Aura hit all three qualities we’re looking for in a user acquisition channel: quality, scale, and cost-efficiency. Finding that by distributing on devices through Aura has been a gamechanger for our user acquisition strategy.”
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Noelia Lopez, Monetization Manager at Tilting Point
“The combination of deep machine learning and algorithms with the optimizer and cross promotion, with human creativity and expertise through the ad creative management team, enables us to meet our UA KPIs and continue growth on the monetization side.”
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Rohan Verma, Director of User Acquisition at Calm
“ironSource’s creative management solution has been a major boost for our general user acquisition strategy”
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Anouar Benattia, Head of UA & Monetization at Tapnation
“In about one week, Giant Rush reached #1 on Android in the US and 47% of users came from the ironSource playable in February.”
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Jose Francisco, CEO, 1UP Games
“Previously, we were unprofitable and even losing money, and the moment we started with ironSource, our company became profitable”
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Ryan Davies, Digital Marketing Manager at Kwalee
“ironSource helped us achieve similar CPIs with much better ROAS results – a UA manager’s dream.”
View case studyView case studyThe integration process
Webtoons
“On top of the easy integration, what really impressed us was ironSource’s testing modules that allowed us not only to verify ironSource’s integration but also other networks that are mediated through its platform”
Erlend Haugsdal, CEO at Dirtybit
“As a small company, one of the most important factors in choosing a mediation solution is a fast and simple integration. ironSource makes it quick and easy to install new ad networks, and the information about active versions is easily available. Bottom line, ironSource provides the most user-friendly solution to integrate and maintain over time.”
Michal Michalczenia, Project Owner at Vivid Games
“ironSource provided us with a step-by-step guide about integrating the SDK and adapters, as well as detailed instructions on how to configure the app on other networks’ accounts. Because of this, we were able to quickly get our game live and start seeing its success”
Switching to ironSource
Elena Solovyova, VP of Sales and Marketing at ZeptoLab
“With the switch to ironSource, we saw an improvement not only from a technical standpoint, but also a significant increase in revenues.”
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Robert Vu, Head of Publishing at Amanotes
“Moving to ironSource’s mediation platform really helped us maximize the revenue potential of our increased traffic.”
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Vincent Hart de Keating, Co-Founder and Managing Director at Homa Games
“We wanted a platform that was easy for our developers to integrate and still lets us be hands-on. ironSource is the perfect solution.”
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Andrew Stone, President at Random Logic Games
“We were thrilled to finally make the switch to ironSource mediation. We’ve even been able to give direct feedback to the product team and shape future product releases.”
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Natalya Kopyrova, Ad Monetization Manager at ZiMAD