Unity Grow

📈 The 2024 Mobile Growth and Monetization Report is here 📊 We've analyzed data from Unity's growth solutions, including Unity Ads, ironSource Ads, and Tapjoy offerwall, to bring you the latest insights, benchmarks, and trends in user acquisition and monetization. The report includes: 🎯 Strategies to diversify your user acquisition campaigns 💰 Tactics to engage IAP payers 🌟 Data-driven best practices for ad placements, rewarded videos, and more 🔗 Ready to level up your mobile growth and monetization strategies? Access the full report now: https://lnkd.in/d57pJvKz

Find out how Kwalee improved profitability and unlocked new markets 🌏💫 Aiming for faster ROI on acquired users, Head of Growth Alexey Gusev explains how implementing D0 ROAS campaigns from Unity Ads drove major growth for their hit titles. Read the full story here 👉 https://lnkd.in/eHs88yB3

💡 Here’s a pro tip to boost your holiday UA campaigns! Dave Roseberger, Senior Product Manager, suggests having a good mix of both video and playable creatives and refreshing your ads weekly. This will help reduce ad fatigue, especially during the holiday season when users spend more time on games and apps. Plus, you’ll find new winning creatives to take into the new year

The LevelPlay SDK no longer requires 1:1 compatibility with network adapter versions 📣 This means you have the flexibility to update your SDK without updating your adapters—and vice versa. This exciting update is part of the all-new LevelPlay, which provides you with tools that streamline your mediation management and give you more control over your monetization strategy ✨

Join our webinar on Maximizing User Acquisition During the Holidays, on November 19, 2024, at 11:00 AM EST | 4:00 PM UTC! Hear from Unity’s own panel of app growth experts, Wendy Chen, Gal Samuchian, Emmanuel Bergman, and Cristina Slattery Lopez, on: 🎨 Creative best practices 🔀 UA campaign optimizations 💲 Currency sales in the offerwall 📲 On-device advertising To help win the most crucial season for app growth. Reserve your spot: https://lnkd.in/grEAYEC8

Check out the latest tip for your game’s ad creatives from Unity’s Emmanuel Bergman 💡 Now is a great time of year to show groups of characters together from different parts of your game. With friends and family gathering for winter holidays, this tip helps tap into users’ cozy feeling of connection. For example, you could show them enjoying a Thanksgiving dinner or opening gifts under a tree. Unity’s creative studio is an expert team of in-house designers who work with select advertisers and LevelPlay publishers to produce winning ads, make tailor-made recommendations, and provide creative concepts for long-term success.

⭐ A big thank you to everyone who joined us for our 'Secrets to Scaling Your Mobile Business with Unity' event in London yesterday! ⭐ We had the best and brightest minds in mobile app growth come together to learn invaluable insights and strategies for success. 💡 Our team of Unity experts shared their industry knowledge on various topics: Anna Chusheva: LevelPlay insights and network trends 📊 Olga Trunova & Yuqing Wang: Secrets to campaign optimization 🎯 Dor Herz: How to succeed with event optimization 🏆 Emmanuel Bergman: Creative best practices and trends 🎨 Gal Samuchian: Creative operations and how to best manage, test, and iterate 🎬 Josh Evans, Eyal Eliav, & Jess Overton: Diversifying UA channels through Tapjoy, CTV, and Aura campaigns 📺 We also hosted a panel session with our Unity presenters to dive deeper into each topic 🔎 Thank you to our fantastic speakers and to everyone who attended and made this event a success! 🙌

Growth Partnerships Manager at Unity, Guy Eyal recommends that you A/B test and optimize your app's banner refresh rates to increase user engagement and ARPDAU 💡 Learn more about LevelPlay A/B testing: https://lnkd.in/dfSKnNvy

🌟 Join Us at G-STAR 2024 to connect and grow! 🌟 📍 Busan, South Korea | November 14-15 Get ready to network with top game industry professionals, participate in exciting activities, win fantastic prizes, and gain essential business insights! Here’s where you can find us: ☕ Place to Grow | The Ultimate Game Business Growth Hub Gain valuable insights over coffee and connect with other pros. 🏃 Race to Grow | Speed Up Game Growth! LevelUp Race Join a fun, interactive stamp tour for a chance to win exciting prizes! 🪐 Space to Grow | Unlimited Growth, Beyond Boundaries Mingle with industry peers and explore new growth opportunities. Don’t miss out – register here! https://lnkd.in/dZnhUYYB

Want a more efficient placement management experience? Check out the improved Unity Ads Placements Page to manage all your ad unit settings and bidding in one smooth flow, with one-click setup for mediation partners, easy ID copying, and a sticky header. Learn more about setting up your placements here: https://lnkd.in/d2hNZ7pp