Mobile customer engagement
Transforming the device experience with carrier-grade technology
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Mobile customer engagement platform
The Aura platform and solution suite is built to maximize engagement and retain customers at every phase of the device lifecycle, from unboxing, to hardware upgrades and trade-ins, right back to unboxing again
First time
Reach users from the moment they start using their devices
Give power back to the user with the setup manager
Aura gives customers the ability to set up their devices with the apps they most want and need, with an innovative out of the box experience that enriches the device onboarding and setup process
Any time
Engage with users at the right time and place throughout the lifecycle of the device
Create brand upsell opportunities outside of the store
Promote key services outside of the store and right on the device with VAS Manager, including device protection, and other branded services
Intelligently engage customers at the perfect time
Meaningful, timely notifications based on contextual triggers like storage space, ensure customers receive recommendations they value, all while increasing incremental revenue
Re-engage during the device update experience
Aura gives customers an enhanced experience each time they update their device operating system, with an update flow that recommends apps supporting the device’s new capabilities
Empower customers to optimize storage and data
App Manager empowers customers to control their device storage, by surfacing unused apps so they can make room for new ones
Provide more device value with relevant news
Our white-labeled news app aggregates news from a variety of sources according to customer preferences, giving them an optimized channel that encourages regular engagement with the device and builds additional value for customers
Power on-device game discovery
Game Manager creates a single launchpad for on-device game discovery and an option to subscribe for weekly or monthly game recommendations, allowing telecom operators to drive additional value for users who play games on their phones
Last time
Retain loyal users when they’re ready to trade in and restart the device lifecycle
Provide protection and renewal plans remotely, in real time
Diagnostics Manager offers protection plans to ‘old’ device owners and BYOD users while saving them the need to visit the store
Reduce customer churn by providing frictionless renewal service
Aura allows operators to manage the trade-in process entirely remotely, offering customers a diagnostics tool to calculate the value of their device and purchase an upgrade, so that operators can retain customers at high churn moments
Aura TV
Transform device experiences beyond mobile
Aura TV works together with mobile to reach more high-value customers
Aura’s smart TV feature gets in front of customers during the connected TV experience with optimized app recommendations, relevant notifications, and multiple engaging touchpoints.