Engage customers throughout the device lifecycle
Aura from Unity is the market standard for creating rich device experiences that engage and retain customers. With a powerful set of solutions, Aura enables complete digital transformation, letting operators promote key services outside the store, directly on-device.
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Transforming the device experience for today’s top operators
Leveraging relevant content and apps to provide added value to customers, Aura helps operators increase customer loyalty and drive incremental revenue throughout the device lifecycle – from unboxing to trade-in, and unboxing again.
How Aura works
First time
Engage customers right out of the box as they’re setting up their new devices
Any time
Reach customers throughout the lifecycle of the device with relevant and personalized promotions at moments users are primed to engage
Last time
Retain loyal customers about to churn at the end of the device lifecycle with remote device trade-in and diagnostics
Pawel Czartotyjski, Product Marketing Director at Orange
“ironSource Aura enables us to optimize the content experience throughout the life cycle of the device, which translates into a superior user experience for our customers”
Erica Katsambis, Global Head of Consumer Digital Partnerships at Three
“ironSource provides targeted, dynamic, rich content offerings for consumers, executed with great agility that’s required to stay ahead in today’s changing market”
Antonio Bosio, Head of Product and Solutions, Samsung Italy
“Aura enables us to offer more value to our customers by offering a highly relevant device experience, and one that is optimized for engagement”
Optimize every facet of the device experience
Automatically find the best-performing content and device experience for each and every customer with Aura’s machine learning and optimization technologies.
Learn about Aura optimizationLearn about Aura optimization
Analyze customer engagement
View revenue and engagement performance across every touchpoint, customer, and owned and operated app, with a dedicated dashboard that offers full transparency into how customers interact with Aura.
Discover Aura analyticsDiscover Aura analytics
Aura for developers
Promote your app as a native part of the device experience
Directly integrated into more than 1B devices across 77 countries, Aura enables app developers to reach relevant users at high-impact moments when they’re wired to engage.
Promote your app on AuraPromote your app on AuraOur technology
The Aura solution suite combines the best of both worlds, with carrier-grade tech you can fully trust, and all the benefits and dynamic capabilities of the cloud.
Aura in the press
Not Just Pass-Fail: Why Incrementality Tests Are The Future Of Performance Measurement
