LoginLogin SignupSignup

Expert tips for turning apps
into successful businesses

  • Monetization
  • User acquisition
  • Modern Mobile Gamer
eBook
Understanding the mobile gaming and fast food connection
Yuval Dahan — May 01, 2024
Understanding how best to reach high-intent consumers at scale is critical for the growth of QSR brands. In this report, Unity surveyed 4,174 US-based consumers to explore the connection between mobile gaming and fast food consumption in order to find out whether mobile game players are a strong audience for QSRs.
    eBook
    How to master marketing for the holidays in 2023
    Davis Silver — Oct 19, 2023
    Knowing when, where, and how to best run your mobile advertising user acquisition campaigns during the holiday season can generate significant returns. Unity created a playbook for mobile marketers to navigate the holiday landscape, analyzing insights from a survey of 16,000 respondents.
    • apps
    • user acquisition
    eBook
    How to master app discovery for your fintech app
    Jasmine Cohen — Mar 06, 2023
    A deep dive into how consumers discover and use investment apps, budget apps, and banking apps
    • apps
    • user acquisition
    eBook
    The modern mobile consumer 2022: Holiday marketing playbook
    Achva Kahana — Oct 26, 2022
    Get holiday consumer insights and eCommerce trends from ironSource and M&C Saatchi Performance in this holiday marketing playbook

      Community subscribe – EN


      Subscribe to our
      newsletter       for actionable app advice

      SubscribeSubscribe
      eBook
      The 2022 modern mobile consumer: app discovery and monetization
      Jasmine Cohen — Aug 31, 2022
      Meet the modern mobile consumer. Get new data on consumer spending and app discovery habits
      • Modern Mobile Gamer
      • tapjoy
      eBook
      The Modern Mobile Gamer: Game developer edition
      Jasmine Cohen — May 23, 2022
      Learn spending habits, genre preferences, and how gamers interact on mobile.
      • Modern Mobile Gamer
      • tapjoy
      eBook
      Your cost per action guide to higher ROAS
      Jasmine Cohen — Apr 23, 2022
      Boost your campaign's ROAS with the complete guide to cost per action
      • cost per action
      eBook
      How to run winning CPE campaigns
      Jasmine Cohen — Apr 22, 2022
      Learn how to take your game's user acquisition to the next level with CPE campaigns
      • cost per engagement
      • tapjoy

      Glossary – EN

      See moreSee more