Convergent TV
News and trends across linear and connected TV, streaming platforms, and video advertising, plus insights from the networks, buyers, and creators driving change.
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Streaming Ratings, Week of November 10: Stranger Things Rewatch Leads the Chart
Plus, a favorite classic TV series finds its way onto the chart.
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TelevisaUnivision and Roku Launch CTV Ad Offering to Reach Hispanic Audiences
The new ad solution is powered by Roku Data Cloud and the TelevisaUnivision Household Graph.
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The Netflix–WBD Sale Means Fewer Seats for Black Creatives and Culture
What does the world’s most powerful streamer combined with the most storied studio mean for Black creatives, Black culture, and Black economic power inside Hollywood?
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How Netflix Gave Brands a Pivotal Role in Stranger Things’ Final Season
Netflix partnerships VP explains how the Duffer Brothers used brands to help recreate the 1980s.
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Prime Video’s Black Friday Sports Playbook Pays Off for Advertisers
Amazon’s NBA, NFL, and golf programming scored huge engagement for brands.
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Telemundo’s World Cup Ad Inventory Nearly Sold Out
Telemundo is bringing in double the ad spend compared to 2022.
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How Netflix’s WBD Merger Could Redefine the Battle for Streaming Ad Dollars
Ad buyers and sellers reveal how Netflix’s acquisition of WBD will impact the industry.
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Streaming Ratings, Week of November 3: Frankenstein Scares Its Way to No. 1
After a week with no titles with a billion viewing minutes, Netflix delivered.
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The Biggest Questions as Netflix Buys WBD: ‘Will It Go Through?’
Industry experts answer the burning questions after Netflix announces it’s acquiring Warner Bros. Discovery.
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What to Know About Netflix’s $83 Billion Acquisition of WBD
Deal set to shake up the entertainment landscape, and boost Netflix’s advertising ambitions.
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