Rebooting retail for the digital age
Harness computer vision, deep learning, and artificial intelligence to see, do, and sell more in stores.
CPG companies win in retail with Trax
A view of every SKU
Because every client has different data-collection capabilities, and because each retail environment is unique, Trax has developed a proprietary, first-in-market, image-capture solution for capturing every product in every store.
See shelves, coolers, displays, bar taps, back rooms – and all on-and-off premise areas from all the right angles.
Our approach allows you to thrive in any retail environment, from drugstores to grocery stores to convenience stores – from rural stores to major metro markets. No environment is off limits with Trax’s technology.
Precision recognition
Identifying products and determining their exact placement is a complex computing task, but with Trax’s AI technology, our systems have perfected the process, so you can be sure the have precise recognition.
As soon as images are uploaded to our cloud or on-device servers, every pixel is analyzed, and products are identified against an extensive database of SKUs. The system checks the placement and arrangement of items, comparing execution to planograms and KPIs, in real-time.
The quality of our image-recognition data is reviewed by a quality assurance team and validated to ensure accuracy. Thanks to machine learning, our accuracy continues to improve every second of every day, giving you the ultimate decisioning power.
Meaningful metrics
Trax is much more than just an image-recognition platform. We transform shelf data into metrics for monitoring performance, intelligence for beating competitors, and inspiring strategy insights.
Trax’s solutions use shelf data to measure execution, store compliance, market share, staff and SKU performance, and much, much more. Dashboards can be customized around clients’ KPIs and combined with other data sources.
Detailed reports reveal how categories, brands and SKUs are trending over time and in different regions, allowing you to make informed big-picture decisions.
Intelligent activation
After gathering, analyzing, and reporting data, we use the insights and our artificial-intelligence technology to improve operations and increase sales.
By combining shelf data with your KPIs, we prioritize the execution tasks that will lead to the greatest successes.
Trax’s AI also powers the matching algorithm for our on-demand, flexible workforce. That way, we always send the appropriate team for completing your merchandising tasks.
Finally, our location-based engagement app, Shopkick, motivates consumers to engage with brands and stores and rewards their loyalty.
