Get customer & consumer insights to power smarter decisions
Unlock thousands of insights tailored to your exact questions using survey, panel, and transactional-level customer data.
Consumer Insights features
Key advantages to drive success from consumer behavior
Results at speed
Get real-time results with our analytics tools, along with a deeper understanding, without the long wait. From customer journey mapping, question approval or basket analysis to results in hand, our streamlined process delivers a first-party data source to you in under seven days so that you can identify pain points and touch points alike across all customer segments.
Fully customizable
Virtually limitless with the flexibility of questions you can ask consumers. Whether it’s multiple choice, open-ended, or range-based, you can tailor the type and level of detail to get meaningful answers for your market research needs without the hassle of focus groups or email surveys. This can help identify routes for future offline, online, email and social media marketing campaigns.
Precision audience targeting
Gain targeted shopper persona insights through surveys and receipt data. Discover actionable insights, such as where and how consumers shop across various retailers, categories, demographics and more. This information helps you understand the overall customer expectation, purchasing patterns, evaluate customer feedback, and identify growth opportunities whether instore, via ecommerce and more.
How Consumer Insights works
Unmatched advantages for your business to leverage customer insights
Discovery
We start by understanding your customer base, target audience needs, criteria, and goals for the insights you want. From there, we create an initial data framework for your review and feedback so that is it compatible with your overall marketing strategies.
Review and deploy
With your feedback, we’ll refine the messaging to your customer profile, such as survey questions or purchase data queries to meet your exact needs. The finalized query is then added to our platform, tested, and prepared for integration and deployment.
Amplification
Utilizing different amplification methods to entice consumers to respond, without pay, which creates the best intent and least bias responses, Trax ensures the best response rate and user experience for your survey.
Results and recap
Once the results are in, we’ll analyze and highlight key findings, KPIs and metrics while also providing the raw, first-party data for you to take action on. Customer sentiment can be better understood and informed decisions made about your product development moving forward.
The numbers speak for themselves
Trax’s stats give you a clear advantage to customer loyalty
Connect with us
Ready to transform your consumer engagement with a more personalized experience? Get more info on pricing, use cases and how Trax can change the customer experience for your brand today.
