Get consumer insights to power smarter decisions
Unlock thousands of insights tailored to your exact questions using survey, panel, and transactional-level data.
Consumer Insights features
Key advantages to drive success
Results at speed
Get real-time results without the long wait. From question approval or basket analysis to results in hand, our streamlined process delivers first-party data in under seven days.
Fully customizable
Virtually limitless with the flexibility of questions you can ask consumers. Whether it’s multiple choice, open-ended, or range-based, you can tailor the type and level of detail to get meaningful answers.
Precision audience targeting
Gain targeted shopper insights through surveys and receipt data. Discover where and how consumers shop across various retailers, categories, demographics and more criteria. This information helps you understand purchasing patterns, evaluate customer feedback, and identify growth opportunities.
How Consumer Insights works
Discovery
We start by understanding your needs, criteria, and goals for the insights you want. From there, we create an initial data framework for your review and feedback.
Review and deploy
With your feedback, we’ll refine the survey questions or purchase data queries to meet your exact needs. The finalized query is then added to our platform, tested, and prepared for deployment.
Amplification
Utilizing different amplification methods to entice consumers to respond, without pay, which creates the best intent and least bias responses, Trax ensures the best response rate for your survey.
Results and recap
Once the results are in, we’ll analyze and highlight key findings while also providing the raw, first-party data for you to take action on.
The numbers speak for themselves
Connect with us
Ready to transform your consumer engagement?
