Role: Marketing

Marketing insights from the Trax team.

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Case Study

Digital Transformation in the Latin American Market

We had the privilege of participating with different panelists in Grupo Ohla’s session titled “High Impact Trends and Technologies”. The session highlighted the growing ...

Recientemente, tuvimos el privilegio de participar junto a diferentes panelistas en el segundo Summit Latin América 2024 de Grupo Ohla en una sesión titulada “Tendencias y Tecnologías de Alto Impacto” . En la sesión se destacó la creciente importancia de la transformación digital y cómo las empresas deben adaptarse rápidamente para mantenerse competitivas en un entorno cada vez más dinámico y tecnológicamente avanzado.

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Case Study

Videos & Webinars

Beyond the Buzz: Practical Steps for Embracing New Retail Tech

In today’s rapidly evolving tech landscape, it’s common to encounter the latest buzzwords and emerging technologies. It seems like every day there’s a new startup claiming to...

In today’s rapidly evolving tech landscape, it’s common to encounter the latest buzzwords and emerging technologies. It seems like every day there’s a new startup claiming to revolutionize the industry. Often, you’re tasked with crafting a business intelligence strategy based on new data sources that may feel unfamiliar or untested.

Blog

Case Study

Tyson + Trax: The Power of In-store Data in Retail Execution

In today’s competitive retail landscape, winning at retail execution is no easy feat. However, one strategy that has proven to be effective is leveraging in-store data. This...

In today's competitive retail landscape, winning at retail execution is no easy feat. However, one strategy that has proven to be effective is leveraging in-store data. This was a key topic discussed at the recent Path to Purchase Retail Media Summit in a session led by Trax and Tyson Foods. The session, titled, "Insight to Impact: Using In-Store Data for Retail Execution Strategies,", presented by Sean O’Dowd, Sales Director at Trax and Matt Roughton, Director of Category & Shopper Strategy at Tyson Foods; delved into the power of utilizing in-store data to drive impactful retail execution. In this article, we will explore the key takeaways from the session and highlight the importance of utilizing in-store data in today's retail landscape.

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Case Study

Videos & Webinars

Nestle + Trax Fireside Chat: The Emergence of Online & Offline

This session explores the seamless integration of digital and physical shopping in retail. Discover how CPGs are leveraging omnichannel strategies, technology, and data-driven pers...

This session explores the seamless integration of digital and physical shopping in retail. Discover how CPGs are leveraging omnichannel strategies, technology, and data-driven personalization to meet evolving consumer demands. Sarah DeWitt, Sr. Director, Shopper & Visual Merchandising at Nestle Brittany Billings, Executive Vice President, Global Marketing at Trax

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Case Study

KraftHeinz + Trax: Conquering the Latin American Market: Strategies and Challenges

At the Summit Latin America, a workshop titled “Conquering the Latin American Market,” presented by Trax and Kraft Heinz, was held. This workshop provided deep insight...

En la reciente cumbre Summit Latin America 2024, se llevó a cabo un taller titulado "Conquistando el Mercado Latinoamericano," presentado por Trax y Kraft Heinz. Este taller brindó una perspectiva profunda sobre cómo una empresa puede expandirse exitosamente en una región tan diversa y desafiante como América Latina. A continuación, resumimos los puntos clave discutidos por Rifka Bernstein VP de Account Management en Trax, y Nicolás Aranguren, Director de Categorías Hispanas para Kraft Heinz.

Blog

Case Study

Retail Media Networks: Love them or hate them, how to use them

In the fast-paced and evolving landscape of advertising, Retail Media Networks (RMNs) have emerged as a beacon of innovation and efficiency, fundamentally reshaping the way brands ...

In the fast-paced and evolving landscape of advertising, Retail Media Networks (RMNs) have emerged as a beacon of innovation and efficiency, fundamentally reshaping the way brands connect with their consumers. Dominated by behemoths such as Amazon Advertising, Walmart Connect, and Kroger Precision Marketing, RMNs offer access to consumer insights through first-party data, allowing for personalized targeting at a scale previously unimaginable. In 2022 alone, Amazon Advertising commanded a staggering 75% market share with revenue reaching $37.7 billion, underscoring the colossal impact of RMNs in the advertising ecosystem.

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Case Study

Videos & Webinars

I Scream, You Scream, We All Scream for a Great Customer Experience: Wells’ Creative Approach to Standout in a Crowded Category

Check out this virtual presentation with Shopkick and our client, Wells Enterprises, owner of Blue Bunny, Halo Top, Bomb Pop and more! In this session, Wells Enterprises explains h...

Check out this virtual presentation with Shopkick and our client, Wells Enterprises, owner of Blue Bunny, Halo Top, Bomb Pop and more! In this session, Wells Enterprises explains how they use engaging, outside-the-box campaigns to excite consumers about their products.

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Case Study

Videos & Webinars

Digital transformation in traditional sales: innovative strength for sustainable success

Sehen Sie, wie Trax Rotkäppchen-Mumm dabei hilft, eine digitalisierte Welt zu schaffen. Lars Hamann erklärt es am besten, indem er beschreibt, wie innovative Methoden wie das Per...

Sehen Sie, wie Trax Rotkäppchen-Mumm dabei hilft, eine digitalisierte Welt zu schaffen. Lars Hamann erklärt es am besten, indem er beschreibt, wie innovative Methoden wie das Perfect-Store-Modell von Trax die Grundlage für erfolgreiche, datengetriebene Ansätze zur Optimierung der Bedingungen im Geschäft schaffen und gleichzeitig das Kundenerlebnis verbessern. Check out how Trax is helping Rotkäppchen-Mumm create a digitized world. Lars Hamann says it best by explaining how innovative methods like Trax's Perfect Store model create a foundation for successful, data-driven approaches to optimizing in store conditions - and enhance the customer experience, simultaneously.

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Case Study

Videos & Webinars

Loyalty Disrupted: Transforming Consumer Relationships with CPGs, Utilizing In-Store Insights

Join us as we dive into the evolving landscape of consumer loyalty in the CPG industry. With Instacart, in-store pick-up, and other grocery innovations shaking up the market, the t...

Join us as we dive into the evolving landscape of consumer loyalty in the CPG industry. With Instacart, in-store pick-up, and other grocery innovations shaking up the market, the traditional concept of brand loyalty is being redefined. After surveying over 10,000 consumers, the number one reason why consumers shift in loyalty for CPG brands is due to product not being on the shelf when they want it! In this session, we’ll dive into consumer shopping expectations and offer innovative solutions. Trax’s Signal-Based Merchandising is a new way to merchandise, providing brands with immediate access to insights for addressing out-of-stocks, phantom inventory, pricing disparities and more. It’s time to stay ahead during this pivotal point of disruption.

Role: Marketing

Digital Transformation in the Latin American Market

Beyond the Buzz: Practical Steps for Embracing New Retail Tech

Tyson + Trax: The Power of In-store Data in Retail Execution

Nestle + Trax Fireside Chat: The Emergence of Online & Offline

KraftHeinz + Trax: Conquering the Latin American Market: Strategies and Challenges

Retail Media Networks: Love them or hate them, how to use them

I Scream, You Scream, We All Scream for a Great Customer Experience: Wells’ Creative Approach to Standout in a Crowded Category

Digital transformation in traditional sales: innovative strength for sustainable success

Loyalty Disrupted: Transforming Consumer Relationships with CPGs, Utilizing In-Store Insights

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