About Us - PUNCH

Punch is a digital media brand dedicated to drinks and drinking culture. The Punch brand consists of a robust website and recipe database, featuring more than 2,500 classic and modern cocktails, alongside buying guides, how-tos, hacks and feature stories all produced by a diverse team of writers, editors, photographers and illustrators. Our coverage extends beyond the site to a variety of social channels, with a focus on original, behind-the-scenes video, and to print, in the form of 10 book and gift titles published to date.

Our goal is to capture the ethos that’s driving drink culture forward: the connection of beverage to tradition and place, the passion to innovate and, yes, fun. We also believe that the wine, cocktail, beer and spirits worlds have more in common than they probably realize. We’ve brought them together in order to shine a light on the many places where their values are entwined.

Founded in 2013, Punch was acquired by Vox Media in 2021, and since then has expanded its audience and coverage, most recently to join forces with Eater for the launch of a trade-focused newsletter, Pre Shift.

Since the brand’s inception, Punch has been recognized by numerous organizations for its contributions to food and drink journalism, winning multiple awards from the James Beard Foundation, IACP, Tales of the Cocktail Foundation and more.

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