Interactive Advertising Bureau

Knowledge Hub

Our knowledge hub features IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of hot topics.
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June 26, 2024

Towards an Inclusive, Safe, and Innovative Digital Europe: IAB Europe’s Guiding Principles for the New EU Institutional Mandate

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April 11, 2024

BVDW's Updated Market Overview: PUR / "Pay-or-Consent" Models April 2024

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February 28, 2024

Digiseg WhitePaper: Optimising First-Party Data for Publishers and Advertisers Study

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November 30, 2023

IAB Spain's Research on the State of Digital Privacy

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November 14, 2023

Safety on TikTok 2023 Report

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November 2, 2023

BVDW's Comprehensive market overview: PUR models in Europe – legal framework and future prospects in English

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September 18, 2023

[Watch on Demand] Privacy Sandbox: Get Ready for Testing with UK’s CMA

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September 4, 2023

[Watch on Demand] Privacy Sandbox: Get Ready for Testing

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September 29, 2022

Privacy By Design: The Benefits of Putting People in Control

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July 20, 2022

IAB Europe's Guide to Identity: Technical Standards and Key Considerations

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March 30, 2022

Privacy by Design: Exceeding Customer Expectations - IPSOS and Google

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September 9, 2021

New Guide from Scibids: AI, Privacy, and the Future of Digital Marketing

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem

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