IAB Europe represents national IABs, media, technology and marketing companies to lead political representation and industry collaboration to deliver frameworks, standards and industry programmes that enable the digital advertising business to thrive in the European market.
Our members span the entire digital advertising and marketing ecosystem from publishers and SSPs to agencies. This includes Adform, Google, Meta, Microsoft, RTL, The Trade Desk, The Telegraph, GroupM, Publicis, ProSiebenSat.1, and many more! We also represent 27 national IABs across Europe such as The Bundesverband Digitale Wirtschaft (BVDW), IAB France, IAB UK, IAB Spain and IAB Poland.
A truly collaborative membership led organisation, IAB Europe is known for creating industry frameworks such as the Transparency & Consent Framework, bringing together industry leaders in pan-European events such as Interact and providing economic insight into the current state and future of our industry via our Economic Trends Forum.
Key reasons to join:
Wayne Tassie, Group Integrated Solutions Director, EMEA at DoubleVerify
IAB Europe has an incontrovertible place at the table by bringing much-needed organisation with an authoritative voice and cadence, to an increasingly fragmented and complex landscape. Advertisers, publishers, agencies, and Ad Tech stakeholders rely on the thought leadership and guidance that IAB Europe disseminates across the industry in the form of tangible collateral, white papers, podcasts, webinars, and hybrid events. Corporate members receive brand exposure through trusted partnership and collaboration, and have the opportunity to become invaluable contributors within this up-worthy organisation. This includes participating in committees, focus groups and events from which their invaluable knowledge and expertise flow into workstreams that enable companies to navigate the challenges that our ever-evolving industry is striving to traverse.
Dr. Stefanie Beckmann, Managing Director, Seven.One Tech Hub
Seven.One Entertainment Group and its employees share one common vision: 'We empower brands & create moments that matter'. We strive every day to offer the best entertainment with our 15 free and pay TV channels in DACH and our streaming platform joyn - whenever, wherever and on any device. Thanks to our IAB Europe membership, we benefit from comprehensive research, shared best-practice on relevant news on European advertising trends. But just as important, we get the opportunity to co-create and professionalise our industry via board membership, committees and taskforces.
Jason Wescott, Global Head of Commerce Solutions, GroupM Nexus
GroupM Nexus brings together nine thousand practitioners globally across the digital ads landscape to deliver industry-leading performance media for many of the world’s most respected global brands. From this position, access to the wealth of resources granted through our IAB Europe membership is invaluable, empowering our teams with comprehensive research reports, astute guides, and robust insights.
Our vast media buying footprint implies a level of responsibility to the industry, and helping to improve it remains a priority. Membership ensures we can contribute meaningfully to industry discussions and collaborate with the IAB’s broad network of experts on publications that span all digital channels. Contributing to IAB Europe’s 101 Retail Media Guide was a personal highlight for me in 2023, and I look forward to continuing contributions through 2024 and beyond.
Find out more about the membership benefits here.
