Interactive Advertising Bureau

Knowledge Hub

Our knowledge hub features IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of hot topics.
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February 28, 2024

Digiseg WhitePaper: Optimising First-Party Data for Publishers and Advertisers Study

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January 28, 2022

How EMEA Publishers are Solving Identity Resolution in 2022

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January 13, 2022

PubMatic's Media Buyer's Guide to Impactful Auction Packages

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November 23, 2021

Verve Group and Scream Malmo Increase Reach 21% Across Unique Audiences

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April 8, 2021

Webinar Recording - IAB Europe Industry Insider with PubMatic - Why Audience Addressability is the Biggest Opportunity in 2021

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem

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