In recent years, sustainability has risen to the forefront of discussions in the digital advertising industry, evolving from a niche concern to a widely acknowledged priority.
Recognising the significant environmental impact of internet-related activities, devices, and supporting systems, the industry has a responsibility to address the climate crisis and to take decisive action to ensure a sustainable advertising choice for brands and, more importantly, to reduce the overall carbon footprint of the digital advertising ecosystem.
For further information on how IAB Europe is uniting with National Federations to tackle climate action, read here:
The role of the committee is to bring industry stakeholders together to share expertise and to deliver on a work plan that helps to reduce the amount of energy consumed and emissions produced by digital advertising. The committee’s core focuses are as follows...