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Driving Transformative Change - All You Need to Know about the IAB Europe Academy Environmental Sustainability Course 

Lauren Wakefield
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29/11/2024
As concerns about climate change continue to grow, digital advertising professionals are increasingly aware of our industry's environmental impact and […]

[Guest Member Blog Post] And There Is Only One Thing We Say to Death: “Not Today” by IAB Ukraine's CEO

Lauren Wakefield
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27/11/2024
In this week's member guest blog post, we hear from Anastasiya Baydechenko as she shares her latest experiences from Ukraine, […]

How to Revolutionise Retail Media Networks: A Q&A with Our Retail Media Committee Experts 

Laleva
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27/11/2024
In the ever-evolving landscape of retail media networks, staying ahead of the curve is crucial. This blog dives deep into […]

[Guest Member Blog Post] Why Marketers Need a Transparent Incrementality Solution 

Laleva
|
26/11/2024
In this week's member guest blog post, we hear from Kenzie Oster, Product Manager at Kenshoo Skai, who delves into […]

IAB Europe’s Retail Media Certification Programme - Your Questions Answered!

Lauren Wakefield
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19/11/2024
At IAB Europe, we recently announced the Beta launch of our Retail Media Certification Programme an industry-first initiative designed to […]

Help Us Shape the Future of Sustainable Digital Advertising – Take Our Survey!

Lauren Wakefield
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14/11/2024
Our 2024 State of Readiness—Sustainability in Digital Advertising survey is now open! Take part today to help us understand how […]

Retail Media in 2025:  Coming Out of Denial

Lauren Wakefield
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14/11/2024
Our Retail Media Consultant, Yara Daher, shares five key principles to help guide Retail Media's transformation in 2025. Retail Media […]

A Q&A with IAB Europe’s Retail Media Committee - Overview of the Retail Media Measurement Standards for Europe

Lauren Wakefield
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31/10/2024
As Retail Media continues to proliferate the daily media and advertising news headlines, IAB Europe asked two core members of […]

[Guest Member Blog Post] Building Trust and Precision in Advertising with Zero-Party Data with Ogury

Laleva
|
30/10/2024
In this week's member guest blog post, we hear from Lawrence Horne, Country Director UK at Ogury, who shares key […]
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